Sportradar agrees long-term US Soccer rights deal

Sportradar has agreed a global, long-term rights partnership with US Soccer for the federation’s data and content, covering a period US Soccer chief Ross Moses has labelled “unprecedented” for American soccer.

For both the US and international markets, Sportradar can collect, licence and distribute US Soccer’s official betting and media data. It can also supply live AV streaming of US Soccer competitions for betting purposes, available outside of the US.

Furthermore, Sportradar and US Soccer will collaborate for bespoke, data-driven solutions with the aim of deepening fan relationships while attracting and engaging new supporters of the US team.

The more than 111 matches per year covered in the deal comprise of the Lamar Hunt US Open Cup, in which Lionel Messi and his Inter Miami CF team visit FC Cincinnati in one of the two semi-finals on August 23.

The SheBelieves Cup is also included, following the success of the Women’s World Cup this summer. Next year, the deal will cover the Copa America and the Concacaf W Gold Cup, before also comprising the 2026 FIFA Men’s World Cup – set to be partially hosted in the US – and the 2028 Olympic Games in Los Angeles. US Soccer and the Mexican Football Federation have also launched a combined bid to host the next edition of the Women’s World Cup in 2027.

US Soccer will employ Sportradar’s Integrity Services for bet monitoring through products such as the Universal Fraud Detection System.

Eric Conrad, executive vice president, Strategic Partnerships & Content at Sportradar, said: “The profile of soccer globally across both the men’s and women’s game is the highest it’s ever been. At this important moment for the sport, this partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.

“We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology and leadership in the market will position us to effectively monetise these rights with a strong focus on future value creation.”

Ross Moses, vice president of Business Ventures at US Soccer, added the partnership covers an area that can “accelerate the growth of our sport and connect new partners to important growth demographics,” pointing to the next four years as an “unprecedented opportunity for American soccer.”