‘Tough times don’t last’ – Harry Kane and Alessia Russo team up for World Mental Health Day as England heroes share important messages for those struggling

On World Mental Health Day 2025, two of England’s biggest football icons, Harry Kane and Alessia Russo, came together to deliver a message that goes beyond the pitch: it’s okay to struggle, and it’s more than okay to ask for help.

Kane & Russo overcame difficulties to reach the top

Both Kane and Russo are household names today. Kane is Tottenham and England’s all-time leading goalscorer, while also reaching 100 goals for Bayern Munich. Russo, on the other hand, has won the European Championship twice with the Lionesses and recently helped Arsenal clinch the Champions League title.

But their paths to glory weren’t without challenges. Kane faced doubts during multiple loan spells early in his career, while Russo has previously spoken about the impact of online trolls on her confidence and mental wellbeing.

Russo’s advice to her younger self

As part of their joint campaign, Kane asked Russo what advice she would give her younger self during tough moments. Her response was powerful:

“Stay calm. There’s always light at the end of the tunnel. You may not feel it in the moment, but tough times don’t last. Reach out to friends, family, coaches—people want the best for you. It’s okay to ask for help.”

Russo highlighted the importance of staying positive, leaning on support systems, and remembering that setbacks build strength for the future.

The Harry Kane Foundation: changing the narrative

Kane’s commitment to mental health runs deep. Since launching the Harry Kane Foundation in 2022, the England captain has focused on normalising conversations around mental wellbeing.

“It doesn’t have to be a big thing,” Kane explained. “It can just be talking to someone at a coffee shop. That’s how we start changing the narrative.”

Kane admitted that once he retires, his foundation will play an even bigger role in his life. Already, it has made significant strides in just three years—working with young people, athletes, and communities to drive change.

Why this matters for sport and beyond

Mental health has become a central conversation in the sports market, with athletes using their platforms to inspire millions worldwide. Kane and Russo’s message shows that success isn’t just about goals and trophies—it’s about resilience, support, and humanity.

Their words on World Mental Health Day 2025 serve as a reminder: tough times don’t last, but strong people do.