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Arsenal, Liverpool net long-term partnerships with Google Pixel

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The English Premier League giants, Arsenal FC and Liverpool FC (LFC) have inked long-term partnerships with Google Pixel.

With this new arrangement, the two English top-flight football clubs have named Google Pixel as their official mobile phone partner.

Pixel will collaborate with both clubs’ men’s and women’s sides to help bring fans closer to the sport, using Pixel’s AI-powered technology.

This will contain unique material in addition to a tech-driven experience, with the gadget utilizing Google’s AI-enhanced camera technologies to amplify fan experiences throughout Anfield, Emirates Stadium, Meadow Park, and Prenton Park, as well as for supporters watching at home.

Furthermore, Pixel will also collaborate with Liverpool FC to develop its first dedicated women’s football program on YouTube in the first year of the arrangement along with partnering with Arsenal FC to broadcast unique pitchside videos of every home Premier League and Women’s Super League game. In addition, both teams will collaborate with Pixel to create a ‘Pitchside, Presented by Pixel’ multimedia series.

The clubs will also work with Google on Pixel FC, a group of specialized women’s football video makers who were unveiled ahead of the Women’s World Cup. Pixel FC members will get ‘long-term assistance’ from Pixel across the 2023–24 season, which includes unique access, training, resources, and investment.

Eileen Mannion, Vice President of Marketing at Google UK, said, “We are thrilled to partner with Arsenal and Liverpool football clubs. As their official mobile phone partner, Google Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football. We will also work with both clubs to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.”

Juliet Slot, Chief Commercial Officer at Arsenal Football Club, said, “Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this. This is a first for us and will bring supporters much closer to the action through high quality content. This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere. I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.”

Ben Latty, Commercial Director at Liverpool Football Club, commented, “We are incredibly proud to be announcing this Partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only Partnering with the biggest and most exciting brands, but that the brands we are Partnering with allow us to offer something of real value to our supporters. We are looking forward to seeing how over the course of the Partnership we will work together to give fans of our men’s, and women’s first teams exclusive content and experiences that will bring them closer to the game they love.”

The defending champions will commence their new edition in the season opener itself against Burnley FC while the Gunners will take on Nottingham Forest on Matchday 1.

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Marketing & Sponsorship

Tottenham Hotspur commence partnership with Socios.com

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The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.

In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.

The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.

Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.

The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.

Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.

Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”

Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”

Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.

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Inter Milan FC Reaffirm Partnership Renewal With Acqua S.Bernardo

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The famous Italian football club, Inter Milan FC have announced a partnership extension with the leading Italian mineral water brand, Acqua S.Bernardo.

Following the extension, Acqua S.Bernardo continues to be the official water partner of the Nerazzurri until the end of the 2025-26 Serie A season.

Through this renewal, the mineral drinking water brand will continue to be available to all Biscione men’s and women’s teams, as well as in the hospitality rooms at the San Siro Stadium and at all press conferences and other official club events.

Antonio Biella, Director General, Acqua S.Bernardo, said, “It is a great pleasure to remain alongside Inter, who have always represented Italy at the top levels of international football. Inter is one of the symbols of Milano, a city emblematic of Italy and S.Bernardo has always privileged Italian style, the bottle for our lightly mineralised water was also created by celebrated Italian designer Giorgetto Giugiaro.”

Before this development, the club already forged alliances with brands such as U-Power, BPER Banca, Santa Margherita, Enel, La Molisana, and Nike.

Acqua S.Bernardo spring water is defined by low levels of sodium, potassium, and magnesium, as well as a low dry residue (34.5mg/L), placing it among the less mineralized spring waters. As a result of its low salt percentage, it is frequently classified as “light” spring water.

La Beneamata are at their peak, and they are performing well in the ongoing edition. Till now, they have won five games in their six matches and secured 15 points. They are all set to face Salernitana in their next clash, tomorrow, October 1, at 12:15 AM IST.

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La Liga club Girona FC Sign New Sponsorship Deal with HYLO

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The LALIGA unit, Girona FC have announced a new sponsorship deal with the pharmaceutical company Brill Pharma, responsible for the distribution in Spain of the HYLO range, which belongs to the German group Ursapharm.

According to the contract, which is valid through the end of the current campaign, HYLO’s branding will be stitched on the first team’s playing shirt sleeves and training uniforms.

This arrangement will not only be advantageous to the club but will also raise the profile of the HYLO brand and Brill Pharma among Girona FC’s ardent supporters as well as in the wider soccer community. This partnership illustrates the club’s dedication to excellence and its readiness to work with top companies in the industry. In Spain, the HYLO line of dry eye care products is the industry standard.

Back in August, Girona FC also developed a sponsorship deal with the Australia-headquartered forex and contract for differences (CFDs) broker, Axi. The City Football Group (CFG)-owned side is doing exceptionally well in the league, as it is second behind FC Barcelona in the standings with 19 points in seven games. The team will next take on the third-placed Real Madrid tonight, which will possibly clear out the situation at the top of the table for now.

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