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Arsenal, Liverpool net long-term partnerships with Google Pixel

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The English Premier League giants, Arsenal FC and Liverpool FC (LFC) have inked long-term partnerships with Google Pixel.

With this new arrangement, the two English top-flight football clubs have named Google Pixel as their official mobile phone partner.

Pixel will collaborate with both clubs’ men’s and women’s sides to help bring fans closer to the sport, using Pixel’s AI-powered technology.

This will contain unique material in addition to a tech-driven experience, with the gadget utilizing Google’s AI-enhanced camera technologies to amplify fan experiences throughout Anfield, Emirates Stadium, Meadow Park, and Prenton Park, as well as for supporters watching at home.

Furthermore, Pixel will also collaborate with Liverpool FC to develop its first dedicated women’s football program on YouTube in the first year of the arrangement along with partnering with Arsenal FC to broadcast unique pitchside videos of every home Premier League and Women’s Super League game. In addition, both teams will collaborate with Pixel to create a ‘Pitchside, Presented by Pixel’ multimedia series.

The clubs will also work with Google on Pixel FC, a group of specialized women’s football video makers who were unveiled ahead of the Women’s World Cup. Pixel FC members will get ‘long-term assistance’ from Pixel across the 2023–24 season, which includes unique access, training, resources, and investment.

Eileen Mannion, Vice President of Marketing at Google UK, said, “We are thrilled to partner with Arsenal and Liverpool football clubs. As their official mobile phone partner, Google Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football. We will also work with both clubs to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.”

Juliet Slot, Chief Commercial Officer at Arsenal Football Club, said, “Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this. This is a first for us and will bring supporters much closer to the action through high quality content. This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere. I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.”

Ben Latty, Commercial Director at Liverpool Football Club, commented, “We are incredibly proud to be announcing this Partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only Partnering with the biggest and most exciting brands, but that the brands we are Partnering with allow us to offer something of real value to our supporters. We are looking forward to seeing how over the course of the Partnership we will work together to give fans of our men’s, and women’s first teams exclusive content and experiences that will bring them closer to the game they love.”

The defending champions will commence their new edition in the season opener itself against Burnley FC while the Gunners will take on Nottingham Forest on Matchday 1.

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Marketing & Sponsorship

Manchester United welcome plans to regenerate area around Old Trafford

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Manchester United have described plans to regenerate the Wharfside area around Old Trafford as “tremendously exciting”, with the club viewing this development as potentially having synergy with their own plans regarding the stadium.

 

Sir Jim Ratcliffe, the incoming 25% owner, is intent on either building a new ground for United on the same land or revamping the current site. The plans to regenerate the wider area, a Trafford Council initiative, were backed by Collette Roche, United’s chief operating officer. “This vision for Trafford Wharfside is tremendously exciting and we are proud to be supporting Trafford Council with their ambitious plans for an area with such huge potential,” she said.

“We will continue to work closely with the council, and other local stakeholders, on how any future development work at Old Trafford can complement their vision and, most importantly, benefit the local community.”

 

The vision is for five districts, one of which would be the Stadium District, described in the council statement as the “Manchester United area”. Liz Patel, the council’s executive member for economy and regeneration, said: “The Trafford Wharfside master plan offers a regeneration vision for a hugely important area within Trafford. This area takes in the world-famous sporting institution that is Manchester United as well as other major sites including the Imperial War Museum and the Manchester Ship Canal.

 

“Working with our partners and private developers, we will be looking to create new homes, new neighbourhoods and help create a world-class setting for the Manchester United stadium.”

 

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Marketing & Sponsorship

Lagos set for maiden Red Bull rally

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Red Bull, in partnership with sportswear manufacturers Puma and Castrol has proudly announced that the first edition of the Red Bull ‘Danfo’ rally is scheduled to hold February 24, PUNCH Sports Extra reports.

This high-octane event will transform the city’s iconic yellow ‘Danfo’ buses, the lifeblood of Lagos transportation, into roaring chariots in a thrilling obstacle race according to the organisers.

In a statement made available to our correspondent, the public is enjoined to witness the legendary ‘Danfo’ drivers, known for their skill and ingenuity as they navigate the course with their coolness under pressure.

The participating teams will be maneuvering these buses through challenging obstacles, showcasing their driving prowess and teamwork.

They will be involved in three rounds, with Lagos’ iconic Danfo buses driven by the city’s most daring drivers and favorite celebrities.

According to the organisers, whether you’re a die-hard fan of Danfo culture, a thrill-seeker, or simply looking for an unforgettable experience, this event promises excitement for everyone.

“Mark your calendars, grab your gear, and get ready to experience the ride of your life at the Red Bull Danfo Rally,” the statement read in part.

“Whether you’re behind the wheel or cheering from the sidelines, it’s going to be an unforgettable journey through the heart of Lagos because this is one event where you’ll want to hold on tight – it’s going to be a wild ride!”

 

 

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Marketing & Sponsorship

NWSL nets Google Pixel as official mobile phone partner

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The National Women’s Soccer League (NWSL) and tech behemoth Google have signed a multi-year collaboration, with Google Pixel becoming the league’s official mobile phone partner.

As part of the agreement, Google Pixel has also been named the NWSL playoff and championship’s presenting sponsor.

The partnership also includes the Pitchside with Pixel initiative, which focuses on Google’s AI-powered camera technology. The program intends to provide fans with exclusive behind-the-scenes information, including clips from tunnels, sidelines, and press conferences, which will be aired live on NWSL and Google’s linear, digital, and social channels.

Furthermore, a competition for the US-based supporters of the professional women’s soccer league will be sponsored and run by Google. Fourteen winners will have the opportunity to participate in the Pitchside with Pixel initiative at a regular-season match.

The arrangement was negotiated by the marketing firm Allied Sports and NWSL’s commercial partnerships strategy team.

NWSL Chief Marketing and Commercial Officer, Julie Haddon, said, “We are thrilled to welcome Google, a global leader in groundbreaking innovation and connectivity, to the NWSL family as our postseason and LCC content sponsor. As we continue to push the boundaries of what is possible in sports, we are constantly exploring new and dynamic ways to connect fans with the NWSL and our remarkable athletes, especially around the league’s most iconic moments that may not be captured on broadcast or streaming platforms.

Kate Johnson, Director of global sports, media, and entertainment marketing partnerships at Google, said, “Google remains committed to increasing visibility, coverage, and engagement in women’s sports, and our partnership with the NWSL is a significant milestone in our ongoing journey.”

Last year, Google Pixel also collaborated with the Premier League (PL) giants, Arsenal FC and Liverpool FC (LFC). Moreover, FA and Women’s Bundesliga also developed commercial ties with Pixel in 2023.

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