Connect with us

Marketing & Sponsorship

USA Gymnastics, Nike develop five-year sponsorship deal

Published

on

Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.

The national governing body for gymnastics in the United States, United States of America Gymnastics (USA Gymnastics or USAG) has announced a sponsorship deal with the sportswear giant, Nike.

As part of the deal, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. The brand will also assist athletes on their trips to Paris in 2024 and Los Angeles in 2028 in addition to all the young athletes they motivate en route.

As part of the deal, Nike is going to produce and develop all athletic apparel and footwear for the USA Gymnastics National Teams through the 2028 Olympic Games in Los Angeles. Furthermore, as the deal expands in 2025, USA Gymnastics will also begin wearing the Nike Swoosh on its leotards for the first time at international competitions and National Team camps.

USA Gymnastics President and CEO Li Li Leung, said, “As the largest partnership in USA Gymnastics history, Nike’s support is critical. It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grass roots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”

Karie Conner, Vice President and General Manager, North America Kids at NIKE, said, “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation. Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”

Nike will also give special attention to developing an atmosphere that encourages participation in the sport, promoting play and mobility, creating to better serve all players, and supporting coaches and community partners who are enacting good change.

Jordan Chiles, 2020 Olympic medalist and National Team member, said, “I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long. I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”

Each year, USA Gymnastics enters National Teams at up to 20 international competitions, spanning the Olympic Games, Pan American Championships, World Cup competitions, World Championships, and World Games. Since 2004, the women’s USA Gymnastics team has taken home gold or silver in the Olympic Team competition and gold in the All-Around.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

Manchester United welcome plans to regenerate area around Old Trafford

Published

on

By

Manchester United have described plans to regenerate the Wharfside area around Old Trafford as “tremendously exciting”, with the club viewing this development as potentially having synergy with their own plans regarding the stadium.

 

Sir Jim Ratcliffe, the incoming 25% owner, is intent on either building a new ground for United on the same land or revamping the current site. The plans to regenerate the wider area, a Trafford Council initiative, were backed by Collette Roche, United’s chief operating officer. “This vision for Trafford Wharfside is tremendously exciting and we are proud to be supporting Trafford Council with their ambitious plans for an area with such huge potential,” she said.

“We will continue to work closely with the council, and other local stakeholders, on how any future development work at Old Trafford can complement their vision and, most importantly, benefit the local community.”

 

The vision is for five districts, one of which would be the Stadium District, described in the council statement as the “Manchester United area”. Liz Patel, the council’s executive member for economy and regeneration, said: “The Trafford Wharfside master plan offers a regeneration vision for a hugely important area within Trafford. This area takes in the world-famous sporting institution that is Manchester United as well as other major sites including the Imperial War Museum and the Manchester Ship Canal.

 

“Working with our partners and private developers, we will be looking to create new homes, new neighbourhoods and help create a world-class setting for the Manchester United stadium.”

 

Continue Reading

Marketing & Sponsorship

Lagos set for maiden Red Bull rally

Published

on

By

Red Bull, in partnership with sportswear manufacturers Puma and Castrol has proudly announced that the first edition of the Red Bull ‘Danfo’ rally is scheduled to hold February 24, PUNCH Sports Extra reports.

This high-octane event will transform the city’s iconic yellow ‘Danfo’ buses, the lifeblood of Lagos transportation, into roaring chariots in a thrilling obstacle race according to the organisers.

In a statement made available to our correspondent, the public is enjoined to witness the legendary ‘Danfo’ drivers, known for their skill and ingenuity as they navigate the course with their coolness under pressure.

The participating teams will be maneuvering these buses through challenging obstacles, showcasing their driving prowess and teamwork.

They will be involved in three rounds, with Lagos’ iconic Danfo buses driven by the city’s most daring drivers and favorite celebrities.

According to the organisers, whether you’re a die-hard fan of Danfo culture, a thrill-seeker, or simply looking for an unforgettable experience, this event promises excitement for everyone.

“Mark your calendars, grab your gear, and get ready to experience the ride of your life at the Red Bull Danfo Rally,” the statement read in part.

“Whether you’re behind the wheel or cheering from the sidelines, it’s going to be an unforgettable journey through the heart of Lagos because this is one event where you’ll want to hold on tight – it’s going to be a wild ride!”

 

 

Continue Reading

Marketing & Sponsorship

NWSL nets Google Pixel as official mobile phone partner

Published

on

By

The National Women’s Soccer League (NWSL) and tech behemoth Google have signed a multi-year collaboration, with Google Pixel becoming the league’s official mobile phone partner.

As part of the agreement, Google Pixel has also been named the NWSL playoff and championship’s presenting sponsor.

The partnership also includes the Pitchside with Pixel initiative, which focuses on Google’s AI-powered camera technology. The program intends to provide fans with exclusive behind-the-scenes information, including clips from tunnels, sidelines, and press conferences, which will be aired live on NWSL and Google’s linear, digital, and social channels.

Furthermore, a competition for the US-based supporters of the professional women’s soccer league will be sponsored and run by Google. Fourteen winners will have the opportunity to participate in the Pitchside with Pixel initiative at a regular-season match.

The arrangement was negotiated by the marketing firm Allied Sports and NWSL’s commercial partnerships strategy team.

NWSL Chief Marketing and Commercial Officer, Julie Haddon, said, “We are thrilled to welcome Google, a global leader in groundbreaking innovation and connectivity, to the NWSL family as our postseason and LCC content sponsor. As we continue to push the boundaries of what is possible in sports, we are constantly exploring new and dynamic ways to connect fans with the NWSL and our remarkable athletes, especially around the league’s most iconic moments that may not be captured on broadcast or streaming platforms.

Kate Johnson, Director of global sports, media, and entertainment marketing partnerships at Google, said, “Google remains committed to increasing visibility, coverage, and engagement in women’s sports, and our partnership with the NWSL is a significant milestone in our ongoing journey.”

Last year, Google Pixel also collaborated with the Premier League (PL) giants, Arsenal FC and Liverpool FC (LFC). Moreover, FA and Women’s Bundesliga also developed commercial ties with Pixel in 2023.

Continue Reading

Trending