Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.
The national governing body for gymnastics in the United States, United States of America Gymnastics (USA Gymnastics or USAG) has announced a sponsorship deal with the sportswear giant, Nike.
As part of the deal, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. The brand will also assist athletes on their trips to Paris in 2024 and Los Angeles in 2028 in addition to all the young athletes they motivate en route.
As part of the deal, Nike is going to produce and develop all athletic apparel and footwear for the USA Gymnastics National Teams through the 2028 Olympic Games in Los Angeles. Furthermore, as the deal expands in 2025, USA Gymnastics will also begin wearing the Nike Swoosh on its leotards for the first time at international competitions and National Team camps.
USA Gymnastics President and CEO Li Li Leung, said, “As the largest partnership in USA Gymnastics history, Nike’s support is critical. It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grass roots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”
Karie Conner, Vice President and General Manager, North America Kids at NIKE, said, “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation. Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”
Nike will also give special attention to developing an atmosphere that encourages participation in the sport, promoting play and mobility, creating to better serve all players, and supporting coaches and community partners who are enacting good change.
Jordan Chiles, 2020 Olympic medalist and National Team member, said, “I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long. I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”
Each year, USA Gymnastics enters National Teams at up to 20 international competitions, spanning the Olympic Games, Pan American Championships, World Cup competitions, World Championships, and World Games. Since 2004, the women’s USA Gymnastics team has taken home gold or silver in the Olympic Team competition and gold in the All-Around.
Tottenham Hotspur commence partnership with Socios.com
The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.
In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.
The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.
Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.
The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.
Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.
Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.
Inter Milan FC Reaffirm Partnership Renewal With Acqua S.Bernardo
The famous Italian football club, Inter Milan FC have announced a partnership extension with the leading Italian mineral water brand, Acqua S.Bernardo.
Following the extension, Acqua S.Bernardo continues to be the official water partner of the Nerazzurri until the end of the 2025-26 Serie A season.
Through this renewal, the mineral drinking water brand will continue to be available to all Biscione men’s and women’s teams, as well as in the hospitality rooms at the San Siro Stadium and at all press conferences and other official club events.
Antonio Biella, Director General, Acqua S.Bernardo, said, “It is a great pleasure to remain alongside Inter, who have always represented Italy at the top levels of international football. Inter is one of the symbols of Milano, a city emblematic of Italy and S.Bernardo has always privileged Italian style, the bottle for our lightly mineralised water was also created by celebrated Italian designer Giorgetto Giugiaro.”
Before this development, the club already forged alliances with brands such as U-Power, BPER Banca, Santa Margherita, Enel, La Molisana, and Nike.
Acqua S.Bernardo spring water is defined by low levels of sodium, potassium, and magnesium, as well as a low dry residue (34.5mg/L), placing it among the less mineralized spring waters. As a result of its low salt percentage, it is frequently classified as “light” spring water.
La Beneamata are at their peak, and they are performing well in the ongoing edition. Till now, they have won five games in their six matches and secured 15 points. They are all set to face Salernitana in their next clash, tomorrow, October 1, at 12:15 AM IST.
La Liga club Girona FC Sign New Sponsorship Deal with HYLO
The LALIGA unit, Girona FC have announced a new sponsorship deal with the pharmaceutical company Brill Pharma, responsible for the distribution in Spain of the HYLO range, which belongs to the German group Ursapharm.
According to the contract, which is valid through the end of the current campaign, HYLO’s branding will be stitched on the first team’s playing shirt sleeves and training uniforms.
This arrangement will not only be advantageous to the club but will also raise the profile of the HYLO brand and Brill Pharma among Girona FC’s ardent supporters as well as in the wider soccer community. This partnership illustrates the club’s dedication to excellence and its readiness to work with top companies in the industry. In Spain, the HYLO line of dry eye care products is the industry standard.
Back in August, Girona FC also developed a sponsorship deal with the Australia-headquartered forex and contract for differences (CFDs) broker, Axi. The City Football Group (CFG)-owned side is doing exceptionally well in the league, as it is second behind FC Barcelona in the standings with 19 points in seven games. The team will next take on the third-placed Real Madrid tonight, which will possibly clear out the situation at the top of the table for now.
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