The central governing body for world football, FIFA has secured a sponsorship tie with the Chinese manufacturing and distribution company of dairy products and ice cream,...
Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international marketing platforms for any brand to...
The international football governing body, FIFA, has partnered with the entertainment content creation platform, TikTok. This new arrangement has been developed for multiple digital activations ahead...
The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8. As part of the deal, BK8 will...
PepsiCo has announced a new multi-year global partnership with EA SPORTS making three of its flagship brands – Pepsi, Gatorade, and Lay’s – proud new partners...
The Serie A outfit, Torino FC have announced a partnership with the sports fashion retailer, JD Sports. JD has formed a key niche in the Italian...
Real Betis continues its streak of sponsorship deals with companies in the retail trading industry and enters into a partnership with AUS Global. The newest deal...
Globe Soccer, the UAE-based organisers of the prestigious Dubai Globe Soccer Awards that annually attracts some of the most recognisable names in world football, on Tuesday...
Automobile company, sport outfit, Audi Sport customer racing will shutter its factory-supported GT3 activities and eliminate its works driver pool at the end of the year...