Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal. As previously reported, the firm was...
The Ligue 1 team, AS Monaco have announced a sponsorship deal with the sports entertainment platform, 6686 Sport. This new agreement was signed to strengthen the...
The Premier League club, AFC Bournemouth have announced a partnership extension with Uber Eats, an online food delivery platform. Following this development, the brand has become...
The Bundesliga club, FC Bayern Munich have inked a multi-year sponsorship deal with the sports drink brand created by Logan Paul and KSI, PRIME. The 33-time...
The LALIGA club, Atlético de Madrid have inked a multi-year sponsorship agreement with the Saudi Arabia-based startup airline, Riyadh Air. In this deal, the brand has...
The Saudi Pro League (SPL) team, Al-Nassr FC have announced a silver sponsorship agreement with the Saudi National Energy Services Company, TARSHID. Following this new three-year...
The English Premier League outfit, Burnley FC have inked a sponsorship deal with an online fitness platform, GoE Wellness. As part of the deal, the brand...
The English Premier League giants, Arsenal FC and Liverpool FC (LFC) have inked long-term partnerships with Google Pixel. With this new arrangement, the two English top-flight...
Manchester City have unveiled their new away kit which will make its debut in the first game of the 2023/24 Premier League season. Inspired by Manchester’s...
Chelsea have agreed a new £40+million-a-season shirt sponsorship deal with American technology giants Infinite Athlete. Both parties had hoped to confirm the deal on Tuesday but...