Marketing & Sponsorship
FIFA, Airbnb Announce Multi-Tournament Partnership

Following your team across continents has never been cheap or simple, but FIFA’s latest partnership with Airbnb comes with a promise to ease the logistical burden for travelling supporters.
The American homestay giant becomes the Official Alternative Accommodation and Experiences Booking Platform across three major tournaments: the 2025 FIFA Club World Cup as a Partner, plus the 2026 World Cup and 2027 Women’s World Cup as a Supporter.
“The World Cup brings the world together – and so do we,” said Airbnb CEO Brian Chesky. “Airbnb is proud to collaborate with FIFA to offer fans once-in-a-lifetime experiences while generating meaningful economic impact for local communities.”
Beyond basic accommodation, the partnership introduces curated ‘Airbnb Experiences’ – including private training sessions with legendary American goalkeeper Tim Howard, available for booking immediately.
“Football has the power to bring people together in unforgettable ways,” said Howard. “Partnering with Airbnb and FIFA to offer the experience of a private training session has been incredibly special. It’s a chance to share my love for the game and connect with fans in a hands-on, meaningful way. They won’t just be watching from the stands, they’ll step on to the pitch, get a behind-the-scenes look at pro training, and experience the sport from a whole new perspective.”
The numbers tell their own story. Airbnb and consultancy firm Deloitte project over 380,000 guests will use the platform during the 2026 World Cup alone, generating an estimated $3.6 billion economic impact for host cities.
FIFA President Gianni Infantino welcomed the arrangement with typical enthusiasm: “We’re delighted to welcome Airbnb to FIFA, and we’re thrilled that it is taking on such a key role in the three groundbreaking tournaments coming up. The FIFA Club World Cup 2025 will be a defining competition for generations to come and will reshape club football. Meanwhile, the FIFA World Cup 26 will be the biggest tournament in history, with 48 teams competing across three host nations. Then, one year later, the FIFA Women’s World Cup will be held in South America for the first time. Having a travel leader such as Airbnb by our side is special. Together, we’ll continue to see football unite the world.”
Airbnb sweetens the deal with a $5 million Host City Impact Program designed to benefit local communities – a move that acknowledges the complex relationship between mega-events and their host cities.
Insideworldfootball.com

Marketing & Sponsorship
Rangers, Alliance Française Boost Female Players’ Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu to provide French language training for members of their newly established women’s team.
The move, described as a major step toward holistic player development, is the brainchild of Rangers’ General Manager, Amobi Ezeaku, and aligns with the club’s vision of building well-rounded athletes.
Unveiled during a courtesy visit to Alliance Française on Thursday, the collaboration seeks to equip the players with essential language skills to boost their chances of international success and ease cultural integration abroad.
“We want to go beyond just training on the pitch. This initiative is about sharpening the mental capacity of our players,” said Ezeaku. “Learning a new language, especially French, will prepare them for challenges they may encounter in foreign environments.”
The initiative is seen as part of the two-year-old management’s wider strategy to revolutionize women’s football within the club and across Nigeria.
Director of Alliance Française, Enugu, Mrs. Ijeamaka Ezeilo, commended the club’s forward-thinking approach, describing it as “a bold step that could redefine the development of women’s football in Nigeria.”
“This partnership is not just about language. It’s about raising the intelligence and global readiness of these young women. It is a mission we are committed to seeing through,” Ezeilo said.
She added that the project will also contribute to the broader societal goal of empowering the girl-child through education, promising to lead the process to a meaningful and lasting outcome.
This partnership signals a refreshing shift in Nigerian football, emphasizing not just physical training but also intellectual empowerment, especially for women athletes who have often been marginalized in developmental programs.
As Rangers International FC set a new standard, this could inspire other clubs across the country to rethink their approach to player development.
Sports.ng
Marketing & Sponsorship
8th AFC Medical Conference Secures Aspetar Partnership

The Asian Football Confederation (AFC) announced Aspetar Orthopaedic & Sports Medicine Hospital as the Premier Partner for its 8th AFC Medical Conference, which will be held from July 21 to 25, 2025, in Kuala Lumpur, Malaysia.
Aspetar, a FIFA and AFC accredited Medical Centre of Excellence, is a global leader in sports medicine and science, and has been a long-standing supporter of the AFC, collaborating on several landmark medical projects over 15 years.
The AFC Medical Conference, launched in 1995 in Tokyo, is a platform for knowledge exchange among medical professionals, researchers, and football stakeholders.
AFC General Secretary Datuk Seri Windsor John said: “The AFC is proud to welcome Aspetar as a Premier Partner of the 8th AFC Medical Conference, as we continue our pursuit of the highest standards in football medicine across Asia.
“Aspetar has consistently led the way in athlete care, not just within the context of Asia, but also as a respected institution in the global sports medicine community.”
The Kuala Lumpur Conference will cover artificial intelligence in sports medicine, muscle injuries in football, insights from the FIFA World Cup 2022, sports dentistry, and high-performance rehabilitation, as well as explore emerging areas such as genomics and women’s football.
Dr. Abdulaziz Jaham Al-Kuwari, CEO of Aspetar and a member of the Conference’s Organising and Scientific Committee, said: “As a member of the organising and scientific committee, I am proud to help shape a programme that integrates cutting-edge research, clinical innovation, and practical applications to foster collaborative solutions addressing the unique challenges faced by athletes today.”
Insideworldfootball.com
Marketing & Sponsorship
Spur Announces Partnership With Sharp Corporation

Tottenham Hotspur is delighted to announce a partnership with Sharp Corporation for our summer pre-season tour of Asia.
The partnership will see AQUOS – Sharp’s smartphone and television brand – promoted across the Club’s digital platforms during the tour, bringing its highly-innovative products to a global audience of over 125 million.
Promotional campaigns will take place in Japan, Taiwan, Singapore and Indonesia to strengthen the appeal AQUOS – renowned for delivering high-definition visuals that create an immersive experience.
Hiroyuki Shimizu, Division Manager, Product Planning Department, Mobile Communication BU, Sharp Corporation said: “We are very pleased to announce our partnership with Tottenham Hotspur. AQUOS has long enriched people’s lives with beautiful visuals and advanced technology. By supporting Spurs’ pre-season tour, we will work together to create unforgettable moments for their passionate fans across Asia.
“Through this partnership, AQUOS embraces and shares Tottenham Hotspur’s spirit of ‘To Dare Is To Do.’ We are committed to accelerating the pursuit of innovation that creates new value and we look forward to delivering the unique appeal of AQUOS to a wider audience.”
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are proud to provide Sharp Corporation – another world-renowned, industry leader – with a unique platform to showcase its AQUOS technology to a truly global audience around our highly-anticipated tour of Asia this summer.”
Sharp Corporation has been a contributor to the development of electronics for more than 110 years. Based on the spirit of its founder – “Make products that other companies want to imitate” – the company has been driven to continually develop innovative products and core technologies for consumers around the globe.
Tottenhamhotspur.com
-
News2 days ago
EXPOSED: Untold Bribery Scandal In Nigerian Football Teams’ Selection
-
News2 days ago
Garnacho’s Partner Unfollows Him Amid Split Rumors
-
News1 day ago
FIFA Club World Cup Winners: Full List Of Champions Emerge
-
News3 days ago
Chelsea Get Caicedo Injury Boost For Club World Cup Final
-
Premier League3 days ago
Gibbs-White Set For £60m Spurs Medical
-
Premier League3 days ago
Done Deal: Kudus To Tottenham Confirmed
-
News1 day ago
Osimhen’s Transfer Saga: 7 Reasons Napoli Want To Ruin Super Eagles Star’s Career
-
News2 days ago
#NoToMadueke: Why Arsenal Fans Are Protesting