Gold Cup Embraces Yerba Mate Culture With New Sponsor

Organic beverage brand Yerba Madre (formerly known as Guayakí Yerba Mate) has become an official partner of the 2025 Concacaf Gold Cup which kicks off this Saturday at the SoFi Stadium in Los Angeles with Mexico playing the Dominican Republic.

As an official partner, Yerba Madre will own ‘Extra Time’ showing up on substitution boards, stadium videoboards and live PA announcements. Additionally, the brand will have field level exposure to create fan experiences at participating stadiums and offer its beverages in VIP suites.

As a brand deeply rooted in purpose, regeneration, and cultural connection, Yerba Madre aligns closely with our values and the spirit of our tournament,” said Philippe Moggio, General Secretary at Concacaf. “This partnership both enhances the fan experience and brings meaningful visibility to sustainability on one of the biggest stages in our region.”
A cultural phenomenon, Yerba Mate has been growing in popularity in the US and has long been a drink of choice among soccer players in South America.

Yerba Madre’s model for sports marketing is based on the brand’s commitment to cultural reverence, ecological regeneration, and community engagement.

“As a leader in regenerative business, we are excited to be the first yerba mate partner for pro soccer and are inspired by the power of connecting and energizing people through sport,” said Emily Kortlang, Chief Marketing Officer at Yerba Madre. “We are proud to work with Concacaf to share that spirit with a growing community of passionate soccer fans at this world-class tournament happening across North America this summer.”

No value was given for the sponsorship.

Insideworldfootball.com