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NBC Coca-cola, CAROLKINGS Ltd, Promasidor, MOL Tech, Flour Mills Nig Take Centre Stage at Lagos SWAN/UN event

 

 

The Food Security and Sports Diplomacy event unveiled by the Sports Writers Association of Nigeria (SWAN), Lagos State chapter and Pan African American Chamber of Commerce (PAACC) to commemorate the United Nations World Nutrition Month cannot be a better success without mentioning and applauding the support from the NIgeria Bottling Company (NBC) maker of Coca-Cola soft drink, Carolkings Media Ltd, Promasidor (Cowbell), Flour Mills of Nigeria (FMN) and MOL Tech Ltd.

According to the chairman of Lagos SWAN, Ambassador Olatutu Oladunni, the impactful and productive partnerships and sponsorships cannot be underestimated as they continue to offer unlimited support to the upgrade of sports diplomacy initiatives and their influence on diversity in international diplomacy and foreign trade.

She said: “These companies proved beyond doubt again their unwavering support to community advancement, youth developmental growth and socio-economic upgrade via their Corporate Social Responsibility (CSR ) and the Society Development Goal which have made the likes of  NBC, Flour Mills of Nigeria and Promasidor a force to reckon with over the years and the new corporate diplomatic prospective company with innovation, Carolkings Media Ltd and of course the amiable growing tech giant, MOL Tech Ltd, have continued to show unlimited potentials in terms of support to social development and community building to various agencies in the Nigerian society.

“We can boldly say their unwavering partnership and support has taken Lagos SWAN to another sophisticated level of progress and advancement, giving the sports writers association in the Centre of Excellence better relevance and recognition among its peers in the society.”

The event, held at the Rahman Bello Hall inside the University of Lagos, Akoka, Lagos, southwest Nigeria, was a moment for Lagos SWAN and its partners, Pan African American Chamber of Commerce (PAACC) and the Defence Headquarters, was a success thanks to the support from the companies.

“We cannot but thank the Almighty God for the success of the program, and more importantly, Lagos SWAN recognised with humility the support we got from our friends in the private sector who believed in our cause to redirect and reinvigorate sports journalism in Lagos,” said Ambassador Oladunni.

“Companies such as Nigeria Bottling Company (NBC), Coca-Cola, Flour Mills of Nigeria, Promasidor,  Nestle, MOL Tech, Carolkings Media and others generously gave their support to spice up the event.

“The support was so awesome, and the association is well pleased, looking forward to seeing more of this support in our future events,” she said.

The presence of the high-profile personalities added glamour to the international forum from the majestic presence of His Royal Majesty, who also doubled as the professor of petroleum, Kabiyesi, Olowu of Owu, Abeokuta, Oba.  (Prof) Saka Adelola Matemilola and his amiable wife, Queen of Owu kingdom, Olori (Ambassador) Adijat Adelola Matemilola, who was also decorated and honoured as the new face of Lagos SWAN, Sports Diplomacy Tourism and Culture Ambassador, while the event was equipped with sophistication of UN/WTO trainees on good security and organic food manufacturers.

The esteemed presence of the Defence Headquarters’ delegation of the Chief of Defence of Staff, General Musa Christopher Gwambe, ably represented by Commandant, Armed Forces Resettlement Centre, Oshodi, Lagos (NAFRI), Air Vice Marshall Bashir Rimi Mamman, Comptroller General Nigeria Customs Services, CG Bashir Adewale Adeniyi, represented by Deputy Controller Gbenga Adeniyi, MFM General Overseer Dr. Daniel Olukoya, ably represented by the Chairman House Fellowship Board, Pastor Gabriel Abayomi.

Others included AIG Zone 2 Headquarters, Lagos, AIG Adegoke Fayoade, Dr Ayo Ogunsan, a board member Lagos State Security Trust Fund, Kabiyesi Oniwaya, Yaba, Oba Sulaiman Ogun-Oloko and his amiable Queen also Lagos SWAN Sports Diplomacy Ambassador, Olori Temitope Ogun-Oloko, Principal of the Queens College, Lagos, Dr. Adetutu, Vice Chancellor, Mountain Top University, Prof Ayolabi, National President of SWAN, Mr Isaiah Benjamin and National Exco members,  World Trade Organization Trainee on Food Security and Export, Dr Aisha Ime-James alongside her delegates, Director General of the Institute of Security Nigeria, University of Lagos, Barr. Akinade, among others and the amiable international food exhibitors across the continent and a host of others who included students of Mountain Top University and students at Queen College, Lagos.

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Marketing & Sponsorship

Rangers, Alliance Française Boost Female Players’ Education

Rangers, Alliance Française Boost Female Players' Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu to provide French language training for members of their newly established women’s team.

The move, described as a major step toward holistic player development, is the brainchild of Rangers’ General Manager, Amobi Ezeaku, and aligns with the club’s vision of building well-rounded athletes.

Unveiled during a courtesy visit to Alliance Française on Thursday, the collaboration seeks to equip the players with essential language skills to boost their chances of international success and ease cultural integration abroad.

“We want to go beyond just training on the pitch. This initiative is about sharpening the mental capacity of our players,” said Ezeaku. “Learning a new language, especially French, will prepare them for challenges they may encounter in foreign environments.”

The initiative is seen as part of the two-year-old management’s wider strategy to revolutionize women’s football within the club and across Nigeria.

Director of Alliance Française, Enugu, Mrs. Ijeamaka Ezeilo, commended the club’s forward-thinking approach, describing it as “a bold step that could redefine the development of women’s football in Nigeria.”

“This partnership is not just about language. It’s about raising the intelligence and global readiness of these young women. It is a mission we are committed to seeing through,” Ezeilo said.

She added that the project will also contribute to the broader societal goal of empowering the girl-child through education, promising to lead the process to a meaningful and lasting outcome.

This partnership signals a refreshing shift in Nigerian football, emphasizing not just physical training but also intellectual empowerment, especially for women athletes who have often been marginalized in developmental programs.

As Rangers International FC set a new standard, this could inspire other clubs across the country to rethink their approach to player development.

Sports.ng

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8th AFC Medical Conference Secures Aspetar Partnership

8th AFC Medical Conference Secures Aspetar Partnership

The Asian Football Confederation (AFC) announced Aspetar Orthopaedic & Sports Medicine Hospital as the Premier Partner for its 8th AFC Medical Conference, which will be held from July 21 to 25, 2025, in Kuala Lumpur, Malaysia.

Aspetar, a FIFA and AFC accredited Medical Centre of Excellence, is a global leader in sports medicine and science, and has been a long-standing supporter of the AFC, collaborating on several landmark medical projects over 15 years.

The AFC Medical Conference, launched in 1995 in Tokyo, is a platform for knowledge exchange among medical professionals, researchers, and football stakeholders.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is proud to welcome Aspetar as a Premier Partner of the 8th AFC Medical Conference, as we continue our pursuit of the highest standards in football medicine across Asia.

“Aspetar has consistently led the way in athlete care, not just within the context of Asia, but also as a respected institution in the global sports medicine community.”

The Kuala Lumpur Conference will cover artificial intelligence in sports medicine, muscle injuries in football, insights from the FIFA World Cup 2022, sports dentistry, and high-performance rehabilitation, as well as explore emerging areas such as genomics and women’s football.

Dr. Abdulaziz Jaham Al-Kuwari, CEO of Aspetar and a member of the Conference’s Organising and Scientific Committee, said: “As a member of the organising and scientific committee, I am proud to help shape a programme that integrates cutting-edge research, clinical innovation, and practical applications to foster collaborative solutions addressing the unique challenges faced by athletes today.”

Insideworldfootball.com

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Spur Announces Partnership With Sharp Corporation

Spur Announces Partnership With Sharp Corporation

Tottenham Hotspur is delighted to announce a partnership with Sharp Corporation for our summer pre-season tour of Asia.

The partnership will see AQUOS – Sharp’s smartphone and television brand – promoted across the Club’s digital platforms during the tour, bringing its highly-innovative products to a global audience of over 125 million.

Promotional campaigns will take place in Japan, Taiwan, Singapore and Indonesia to strengthen the appeal AQUOS – renowned for delivering high-definition visuals that create an immersive experience.

Hiroyuki Shimizu, Division Manager, Product Planning Department, Mobile Communication BU, Sharp Corporation said: “We are very pleased to announce our partnership with Tottenham Hotspur. AQUOS has long enriched people’s lives with beautiful visuals and advanced technology. By supporting Spurs’ pre-season tour, we will work together to create unforgettable moments for their passionate fans across Asia.

“Through this partnership, AQUOS embraces and shares Tottenham Hotspur’s spirit of ‘To Dare Is To Do.’ We are committed to accelerating the pursuit of innovation that creates new value and we look forward to delivering the unique appeal of AQUOS to a wider audience.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are proud to provide Sharp Corporation – another world-renowned, industry leader – with a unique platform to showcase its AQUOS technology to a truly global audience around our highly-anticipated tour of Asia this summer.”

Sharp Corporation has been a contributor to the development of electronics for more than 110 years. Based on the spirit of its founder – “Make products that other companies want to imitate” – the company has been driven to continually develop innovative products and core technologies for consumers around the globe.

Tottenhamhotspur.com

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