Following your team across continents has never been cheap or simple, but FIFA’s latest partnership with Airbnb comes with a promise to ease the logistical burden...
The Food Security and Sports Diplomacy event unveiled by the Sports Writers Association of Nigeria (SWAN), Lagos State chapter and Pan African American Chamber...
Inter Milan has signed a wide-reaching partnership with Fanatics that will see the US-based e-commerce giant take control of the club’s global merchandise operations. The agreement...
Organic beverage brand Yerba Madre (formerly known as Guayakí Yerba Mate) has become an official partner of the 2025 Concacaf Gold Cup which kicks off this...
The English Premier League (EPL) is preparing to bring its international broadcast operations in-house, announcing that its new media production hub — Premier League Studios —...
Soccerex has announced it will hold its US event in Miami November 11–13, 2025 at the Miami Beach Convention Center. It will be the fifth time...
The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches. Following testing conducted with host broadcaster Sportcast across...
The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium. The Air Albania...
Qatar Airways has been named the Official Airline Partner of the Club World Cup 2025, giving the airline prime visibility throughout the first edition of the...
The Confédération Africaine de Football (“CAF”) and TECNO concluded a Sponsorship Agreement making TECNO the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations...
