Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26...
Bundesliga champions Bayern Munich have plenty to celebrate beyond their record-breaking 32nd title. The Bavarian giants are now embarking on an aggressive international expansion throughout Southeast...
Continental Tire and Major League Soccer (MLS) have announced a multi-year extension to their partnership, continuing a successful 15-year relationship. As part of the renewed agreement,...
The Confederation of African Football (CAF) and the European Commission (EC) have announced a formal partnership that will see the EC backing several of CAF’s flagship...
As the English Premier League campaign draws to a close, clubs are beginning to pivot commercially towards next season – and that means it’s time to...
Brentford’s commercial partnership with Motors is entering a new phase, with the automotive platform elevating its recently acquired brand Cazoo to the forefront of its multi-year...
The Gambling Commission in the UK is increasing oversight of unlicensed gambling operations, issuing warnings to five Premier League clubs for promoting unlicensed gambling websites. League...
Kaizen Gaming’s online betting brand Betano, which has been establishing a large footprint in football sponsorship, has become the main partner and shirt sponsor of Danish...
Aston Villa FC are making waves in the Premier League with their ambitious expansion into entertainment. The club has partnered with Oak View Group (OVG) to...
Bulgaria’s Botev Plovdiv have announced that the club has been unable to sell 30% of its shares, and is ready to return the money to everyone...
