Marketing & Sponsorship
EPL Clubs Unveil 2025-26 Kits, Eye Commercial Edge
As the English Premier League campaign draws to a close, clubs are beginning to pivot commercially towards next season – and that means it’s time to reveal next season’s on-pitch money makers.
Manchester City, Arsenal and Chelsea became the first clubs to unveil their 2025-26 home kits over the past week, offering fans, sponsors and stakeholders an early glimpse of the visual identity for the new campaign.
City were first out of the gate, releasing their Puma-designed kit on May 13. The shirt features a white diagonal sash – a first for a City home kit – a nod to historic away designs from the 1970s and beyond.
Arsenal unveiled their new look later in the week, opting for evolution over revolution. The new strip closely resembles this season’s version and was worn for the first time in their 1-0 victory over Newcastle United at the Emirates on Sunday.
“I love our new kit, it looks fresh,” said Arsenal youngster Myles Lewis-Skelly. “I’m excited to wear this in front of our incredible supporters next season. Their energy lifts us – when we step out in the shirt, we feel it more than ever.”
Chelsea followed on Saturday morning with a home kit launch tied to a promotional campaign featuring London-based rapper Central Cee. The release, however, came without a front-of-shirt sponsor, with the club’s short-term deal with DAMAC – a Dubai-based property group – due to expire at the end of this season.
Chelsea are actively searching for a new principal sponsor as they look to maximise commercial opportunities ahead of the new season.
Meanwhile, a separate leak of Chelsea’s 2025-26 kit briefly appeared on Nike’s social media platforms earlier last week before being swiftly removed.
With just one gameweek remaining in the current campaign, more clubs are expected to unveil next season’s kits in the coming days as attention increasingly shifts to commercial strategy and global branding for the new season.
The last matchday of the campaign usually has half the teams playing in a completely different kit to the one they started the season wearing.
Insideworldfootball.com
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**Title:** Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic **Meta Description:** Slaven Bilic has been appointed Croatia head coach for a second spell after Zlatko Dalic stepped down following the 2026 World Cup. **Slug:** croatia-confirm-slaven-bilic-return-head-coach **Alt Image Text:** Slaven Bilic during his unveiling as Croatia national team head coach — # Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic Croatia have officially confirmed the return of Slaven Bilic as head coach, with the former West Ham United manager replacing Zlatko Dalic following the conclusion of the 2026 FIFA World Cup. Bilic returns to the national team after more than a decade away, ending a two-year absence from management as he begins a second spell in charge of his country. ## Bilic begins a second spell with Croatia The Croatian Football Federation (HNS) announced Bilic’s appointment after the Executive Committee unanimously approved the recommendation of federation president Marijan Kustic. Bilic previously managed Croatia between 2006 and 2012, guiding the national team through two European Championships before embarking on a successful club coaching career that included spells with West Ham United, West Bromwich Albion, Besiktas and Al-Ittihad. The federation believes his experience and deep understanding of Croatian football make him the ideal candidate to lead the next generation. ## Huge task replacing Zlatko Dalic Bilic succeeds one of the most successful managers in Croatia’s history. Dalic stepped down after the 2026 World Cup, bringing an end to a remarkable tenure that included a World Cup final, a World Cup semi-final and several memorable tournament campaigns. Federation president Marijan Kustic acknowledged the size of the challenge but expressed complete confidence in Bilic. > “I would like to once again thank Zlatko for the exceptional results he achieved during his tenure. It is not easy to follow in his footsteps, but we are convinced Slaven is the right person for this role.” Kustic added that Bilic’s international pedigree and extensive coaching experience were decisive factors behind the appointment. ## Bilic honoured to return Bilic described his return as the greatest honour of his coaching career and admitted he understands the expectations that come with leading one of international football’s most consistent tournament teams. > “I would like to thank President Kustic and the Federation’s leadership for the confidence they have shown in allowing me to lead the Croatian national team once again — the greatest honour for any Croatian coach.” The 57-year-old also praised the standards established under Dalic while insisting he is ready for the responsibility. > “I am fully aware of the high expectations that follow such a remarkable period under Zlatko Dalic, but anyone who takes charge of Croatia must be prepared for that because we are a football nation that lives and breathes its national team.” ## A new chapter begins Bilic now faces the task of building on Dalic’s legacy while preparing Croatia for the next international cycle. With a blend of experienced stars and emerging young talent at his disposal, Croatia will hope their returning manager can guide them to another successful era on the international stage.
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