Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another decade. However, the deal’s structure reveals...
Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers Danish football. Soft2Bet will activate the...
In a landmark move aimed at strengthening grassroots football development, the Nationwide League One (NLO) has announced a strategic broadcast partnership with the Nigerian Television Authority...
Atlético Madrid have pitched up in the City of Angels with “Casa Atleti,” a multi-day brand circus that’s part retail therapy, part fan festival, and cleverly...
Paris Saint-Germain (PSG) have once again mixed football, fashion, and music. The French giants have teamed up with singing superstar The Weeknd and his XO brand,...
FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership from the Qatar 2022 World Cup...
Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their Official Match-by-Match Premium Ticketing Partner. The...
The Senior Special Assistant to the President on Grassroots Sports Development, Hon. Adeboye Anthony Adeyinka, has hailed the leadership of Nigeria’s three major football leagues—NPFL, NNL,...
It will kit out the first teams of the men’s and women’s football and basketball squads. Real Madrid and Louis Vuitton have signed a collaboration agreement,...
In a move that has sparked heated debate within the Nigerian football community, the Chairman of the Nigeria Premier Football League (NPFL), Gbenga Elegbeleye, publicly criticized...
