Connect with us

Marketing & Sponsorship

AC Milan, DRC Sign Marketing Partnership

AC Milan, DRC Sign Marketing Partnership

AC Milan has signed a new partnership with the Democratic Republic of the Congo (DRC) as part of a broader push to link football with diplomacy, development and international business.

Framed within the Italian government’s Mattei Plan for Africa – a strategy aimed at boosting cooperation and investment across the continent – the agreement was announced this week between the club and the DRC’s Ministry of Tourism.

The deal makes the DRC a ‘Premium Partner’ and the ‘Official Tourism Destination Partner’ of the Rossoneri, with the goal of promoting the country’s natural biodiversity and cultural identity to international audiences. Milan’s commercial platform is expected to help boost tourism and raise the DRC’s profile.

The DRC is currently one of the country’s on US president Donald Trump’s travel ban list.

Beyond branding, the agreement includes a slate of social projects to be rolled out by the club’s charity arm, Fondazione Milan. Initial plans include rebuilding a sports facility for youth and constructing a school in the coastal town of Boma. These projects will be carried out in collaboration with Fondazione Mama Sofia, the non-profit founded by Zakia Seddiki Attanasio, widow of Italy’s former ambassador to the DRC, Luca Attanasio, who was killed in 2021.

AC Milan will also launch its first youth academy in the country under its International Academy programme. It’s a move that taps into the club’s strong following in Central and Sub-Saharan Africa, where Milan claims over 17 million fans.

A club delegation, led by president Paolo Scaroni, is set to visit the DRC at the start of the next season to kick off the partnership and host meetings with local institutions, Italian diplomats and business representatives.

Paolo Scaroni, chairman of AC Milan and Fondazione Milan, said: “As a club, we have chosen to take part in starting an innovative collaboration that aims to contribute to the development plans of the Democratic Republic of the Congo in the economic and social spheres, in continuity with the Italian Government’s vision of international cooperation and in line with the objectives of the Mattei Plan for Africa.

“To do this, we want to make use of the role of AC Milan and its Foundation as institutions capable of raising awareness while also generating tangible impact, alongside companies and charities rooted in the territory.”

Didier M’Pambia Musanga, Minister of Tourism of the DRC, added: “This partnership goes beyond usual club sponsorship; it aligns with His Excellency President Félix-Antoine Tshisekedi’s strategy to reposition the DRC on the international stage as an undisputed leader on the African continent.

“This is being pursued through active diplomacy – as recently seen at the United Nations Security Council – and through the promotion of our culture, our vast tourism potential, investment opportunities, and the talents of our youth. A National Soft Power Commission has been established for this purpose. The agreement with AC Milan, based in Lombardy – one of Europe’s wealthiest regions with an annual GDP of €952 billion – opens up prospects for a win-win collaboration.”

Insideworldfootball.com

Continue Reading
Advertisement

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

Rangers, Alliance Française Boost Female Players’ Education

Rangers, Alliance Française Boost Female Players' Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu to provide French language training for members of their newly established women’s team.

The move, described as a major step toward holistic player development, is the brainchild of Rangers’ General Manager, Amobi Ezeaku, and aligns with the club’s vision of building well-rounded athletes.

Unveiled during a courtesy visit to Alliance Française on Thursday, the collaboration seeks to equip the players with essential language skills to boost their chances of international success and ease cultural integration abroad.

“We want to go beyond just training on the pitch. This initiative is about sharpening the mental capacity of our players,” said Ezeaku. “Learning a new language, especially French, will prepare them for challenges they may encounter in foreign environments.”

The initiative is seen as part of the two-year-old management’s wider strategy to revolutionize women’s football within the club and across Nigeria.

Director of Alliance Française, Enugu, Mrs. Ijeamaka Ezeilo, commended the club’s forward-thinking approach, describing it as “a bold step that could redefine the development of women’s football in Nigeria.”

“This partnership is not just about language. It’s about raising the intelligence and global readiness of these young women. It is a mission we are committed to seeing through,” Ezeilo said.

She added that the project will also contribute to the broader societal goal of empowering the girl-child through education, promising to lead the process to a meaningful and lasting outcome.

This partnership signals a refreshing shift in Nigerian football, emphasizing not just physical training but also intellectual empowerment, especially for women athletes who have often been marginalized in developmental programs.

As Rangers International FC set a new standard, this could inspire other clubs across the country to rethink their approach to player development.

Sports.ng

Continue Reading

Marketing & Sponsorship

8th AFC Medical Conference Secures Aspetar Partnership

8th AFC Medical Conference Secures Aspetar Partnership

The Asian Football Confederation (AFC) announced Aspetar Orthopaedic & Sports Medicine Hospital as the Premier Partner for its 8th AFC Medical Conference, which will be held from July 21 to 25, 2025, in Kuala Lumpur, Malaysia.

Aspetar, a FIFA and AFC accredited Medical Centre of Excellence, is a global leader in sports medicine and science, and has been a long-standing supporter of the AFC, collaborating on several landmark medical projects over 15 years.

The AFC Medical Conference, launched in 1995 in Tokyo, is a platform for knowledge exchange among medical professionals, researchers, and football stakeholders.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is proud to welcome Aspetar as a Premier Partner of the 8th AFC Medical Conference, as we continue our pursuit of the highest standards in football medicine across Asia.

“Aspetar has consistently led the way in athlete care, not just within the context of Asia, but also as a respected institution in the global sports medicine community.”

The Kuala Lumpur Conference will cover artificial intelligence in sports medicine, muscle injuries in football, insights from the FIFA World Cup 2022, sports dentistry, and high-performance rehabilitation, as well as explore emerging areas such as genomics and women’s football.

Dr. Abdulaziz Jaham Al-Kuwari, CEO of Aspetar and a member of the Conference’s Organising and Scientific Committee, said: “As a member of the organising and scientific committee, I am proud to help shape a programme that integrates cutting-edge research, clinical innovation, and practical applications to foster collaborative solutions addressing the unique challenges faced by athletes today.”

Insideworldfootball.com

Continue Reading

Marketing & Sponsorship

Spur Announces Partnership With Sharp Corporation

Spur Announces Partnership With Sharp Corporation

Tottenham Hotspur is delighted to announce a partnership with Sharp Corporation for our summer pre-season tour of Asia.

The partnership will see AQUOS – Sharp’s smartphone and television brand – promoted across the Club’s digital platforms during the tour, bringing its highly-innovative products to a global audience of over 125 million.

Promotional campaigns will take place in Japan, Taiwan, Singapore and Indonesia to strengthen the appeal AQUOS – renowned for delivering high-definition visuals that create an immersive experience.

Hiroyuki Shimizu, Division Manager, Product Planning Department, Mobile Communication BU, Sharp Corporation said: “We are very pleased to announce our partnership with Tottenham Hotspur. AQUOS has long enriched people’s lives with beautiful visuals and advanced technology. By supporting Spurs’ pre-season tour, we will work together to create unforgettable moments for their passionate fans across Asia.

“Through this partnership, AQUOS embraces and shares Tottenham Hotspur’s spirit of ‘To Dare Is To Do.’ We are committed to accelerating the pursuit of innovation that creates new value and we look forward to delivering the unique appeal of AQUOS to a wider audience.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are proud to provide Sharp Corporation – another world-renowned, industry leader – with a unique platform to showcase its AQUOS technology to a truly global audience around our highly-anticipated tour of Asia this summer.”

Sharp Corporation has been a contributor to the development of electronics for more than 110 years. Based on the spirit of its founder – “Make products that other companies want to imitate” – the company has been driven to continually develop innovative products and core technologies for consumers around the globe.

Tottenhamhotspur.com

Continue Reading

Trending