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Thrilling Moment For Kanu, Celebrates Enyimba’s Sponsorship Deal With Australian Crypto Firm

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Though the value of the deal is not yet made public, Sports Marketing International can report that the management of Enyimba International Football Club is relishing the sponsorship partnership signed with Australian crypto firm, STAKE.com.

A few days ago, the Nigerian media was awash with the news that two-time CAF Champions League winners, the People’s Elephant have signed a multi-year deal with an Australian crypto firm. The Nigeria Professional Football League (NPFL) champions are expected to display the company name/logo on game jerseys and other agreed club apparel to promote their business.

Nigeria legend and Enyimba’s new chairman, Nwankwo Kanu said of the partnership “We are thrilled to welcome Stake.com as our new shirt sponsor. This is a historic moment for Enyimba, as we join forces with a global brand that shares our vision and values. We look forward to a fruitful and long-lasting relationship that will benefit both parties and our fans.”

Enyimba now join the likes of England’s Everton FC and New Zealand-born Nigerian-born Mixed Marshall Art (Kickboxer) after Israel Adesanya as the company’s main partner.

Stake announced on its official website that “as we continued our global expansion it was with great pleasure that we announced our first football partnership in Africa, as Stake became the Main Partner of Enyimba FC, the most successful club in Nigerian football history and current champions of the Nigerian Premier League (NPL). The Stake logo will adorn the front of the club’s shirts as they look to add further honours to their glittering history as the Peoples’ Elephant fight for trophies on all fronts.

“With nine NPL titles, two African Champions League crowns and four Nigerian FA Cups, Enyimba are renowned as one of the biggest clubs, not just in Nigeria, but across the whole continent, and align perfectly with our ambitions as we seek to grow our footprint in Africa. Chaired by arguably the greatest Nigerian player of all time, Nwankwo Kanu, we believe we have found the perfect partner to carry these ambitions forward.

“We cannot wait to support Enyimba in their vision to be the most powerful football club in Nigeria and one of the best teams in Africa. We look forward to working with the club to bring fans unmissable content, access to players, merchandise giveaways, first-in-class promotions and a whole lot more. We firmly believe that this season will be another to add to the list of historic years in this magnificent club’s long and storied history.”

Stake.com is an Australian-Curaçaoan online casino. It is operated by Medium Rare NV, a company incorporated in Curaçao where it holds an online casino licence. It is a global company with offices in Serbia, Australia, Cyprus and staff globally.

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Marketing & Sponsorship

NLO Hits Jackpot, Set To Sign Multi-Million Naira Sponsorship Deal

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The Nationwide League One (NLO) is set to sign its largest sponsorship deal worth millions of naira and also announce a partnership with two foreign service providers.

The four (4) year sponsorship agreement breaks records and represents a major step forward for the development of grassroots football in Nigeria.

NLO Chairman and former Deputy Governor of Nasarawa State, Silas Agara, shared further information about the agreement with.

“We are pleased with the various brands that have shown interest in the NLO in recent months as we want the NLO to become a global phenomenon as the most successful grassroots football league in Africa, as called for by the President of the NFF, Ibrahim Musa Gusau

“One of our partners is a lottery company licensed by the Nigerian Lottery Commission; will be the LO title sponsor. We have signed a sponsorship agreement with a term of four years. And we will reveal them on Thursday, March 14, 2024.

Twenty-four hours later, exactly on Friday, March 15, the NLO will present four of its possible partners.

“One of them is a service provider: a sports tracking platform based in Croatia with more than 25 million monthly active users worldwide. This is very good for our clubs. They have also directed the NLO to help them integrate other leagues in Nigeria.

“This is not about any monetary value, but about sharing the benefits of the development of our league and we have agreed to work with them.”

However, there is another IT company that has agreed to develop websites for all NLO clubs. They will also open social media channels for all clubs.

“They will train club officials to manage the websites and then market the website and social media so that clubs can generate funds to support their clubs.”

“The NLO sees this as a good avenue for club development and another source of income for NLO clubs.”

Agara further hinted: “Two more technical partners will join NLO as they will help facilitate talent discovery through the use of technology.

“The country’s third-tier national football league sees them as a development partner, and we have agreed to give them access to our data. The benefits for NLO are the revenue share from selling the data, we have a device that allows us to monitor what we see.”

In order to expand its reach to a wider audience and passionate fans of the league, NLO has in a separate development launched its two (2) channels on Blend TV.

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Sir Jim Ratcliffe’s Manchester United national stadium plan backed

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A vision for a new Manchester United ground that could double as a ‘Wembley of the North’ has been welcomed by council chiefs.

Sir Jim Ratcliffe, a co-owner of the club, has outlined his preference to replace Old Trafford with a ground that could be used as a national venue.

Trafford Council welcomed the proposal as part of its plans to regenerate the wider Trafford Wharf area.

But councillor Liz Patel said it would be up the club to fund a new stadium.

The club’s plans are a key element of Trafford Council’s Wharfside Development plans, which will go out to public consultation next week.

New stadium developments at Tottenham, Everton, and Manchester City have been highlighted by the council as good examples of how to regenerate an area and keep fans there for longer on match days.

Sir Jim told BBC sports editor Dan Roan that the 74,310-capacity Old Trafford had become “tired and in need of refurbishment”.

He said any plan to build a new stadium that could also be used as a national ground would require a “conversation” with the government about using taxpayer funds.

‘Great ambition’

Ms Patel, who is leading the council’s redevelopment plans, said a ‘Wembley of the North’ proposal “would be wonderful”.

“That is great ambition from Jim Ratcliffe and these plans match that in terms of the setting and the future of the area,” she said.

A new stadium built on adjacent land could cost around £2bn.

Ms Patel said the council would look for investment for the Wharfside plans, and “saw a role” for the council in “leading, guiding and securing” the funding.

“How United get together the finances for their own stadium refurbishment would be separate,” she said.

At a meeting of the council’s executive on Monday night, Ms Patel earned cross-party support for the regeneration plans, which could take up to 20 years realise.

She said Trafford Council had worked with Manchester United’s planning team to design improvements in the area for fans as part of the masterplan.

“We want to create a much more family-friendly space where people want to stay longer and have processional routes so it’s a lot safer for fans arriving on foot from tram stops or walking out from the city centre – as sometimes happens in European matches.”

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F1 Academy pens Tommy Hilfiger deal

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The all-female F1 Academy series has agreed a partnership with global lifestyle brand Tommy Hilfiger.

Contract:

  • Tommy Hilfiger will sponsor the entry of Spanish driver Nerea Martí
  • The brand will also design and provide all F1 Academy staff uniform

Context:

Tommy Hilfiger becomes the latest brand to support the upcoming season of F1 Academy, with Charlotte Tilbury and Puma already on board. There will be five designated partner liveries this season, in addition to each car supported by a Formula One team, which means there are two partnerships still to be announced.

This adds to Tommy Hilfiger’s existing partnership with the Mercedes Formula One team, first signed back in 2018, as well as its personal endorsement of Lewis Hamilton and, more recently, George Russell.

Comment:

“Tommy Hilfiger is one of the most recognised global lifestyle brands, so it is a great honour to welcome them to F1 Academy as an official partner,” said Susie Wolff, managing director of F1 Academy.

“Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us to reach new audiences.

“I would like to personally thank Tommy and his team for sharing our vision and supporting a talented young driver in Nerea Martí.”

Coming next:

The F1 Academy season gets underway in Jeddah, Saudi Arabia in support of Formula One’s Saudi Arabian Grand Prix from 7th to 9th March.

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