Connect with us

Marketing & Sponsorship

Burnley FC reach long-term partnership with Omnia Group Services

The Premier League (PL) outfit, Burnley FC have penned down a long-term partnership with a professional outsourced business partner that helps by taking care of employment and payroll needs, Omnia Group Services.

As part of the deal, Omnia Group Services will serve as the Clarets’ official premium partner and payroll provider.

Through the partnership, Omnia Group Services, which has a leadership team with more than 50 years of combined industry expertise, will assist the club by offering a variety of specialised outsourced services in the areas of payroll, finance, and employee welfare.

The Omnia Group Services team of HR specialists uses cutting-edge technology and an in-depth understanding of the sports sector to create a distinctive, personalized outsourced solution in line with the Clarets’ forward-thinking business plan. In addition, the company has reaffirmed its commitment to supporting Burnley FC’s ongoing growth and success as a major strategic partner.

By offering top-notch payroll and compliance services for temporary and permanent workforces, the brand helps businesses and recruiting agencies operate their operations.

Burnley FC, Director, Stuart Hunt, said, “It’s fantastic to welcome Omnia Group Services onboard. As a Club we are always striving for success both on and off the pitch and teaming up with a partner with such vast expertise across a number of professional services, will benefit us significantly as an organisation. Trusted in the industry and with a commitment to delivering accuracy, efficiency and security, which is of the utmost importance to us, we look forward to working closely together to develop a successful long-term partnership.

“We would like to thank Neil Saxton at Catalyst Professional Sport’s Management for introducing this Partnership and look forward to working with again in the future.”

Conor Browne, CEO of Sport & Entertainment at Omnia Group Services, said, “We’re thrilled to be partnering with the Clarets, a Club with a rich history and a passionate fan base, particularly in the season they return to the Premier League. We look forward to working with the Club’s leadership team and its partners, to support their goals and objectives. I believe it offers an exceptional opportunity to expand our business in the Burnley area, and we’re excited to see what we can achieve together. We would also like to thank Neil Saxton and the team at Catalyst 4 for their hard work in helping to deliver these opportunities.”

Continue Reading
Advertisement

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

EPL Clubs Unveil 2025-26 Kits, Eye Commercial Edge

EPL Clubs Unveil 2025-26 Kits, Eye Commercial Edge

As the English Premier League campaign draws to a close, clubs are beginning to pivot commercially towards next season – and that means it’s time to reveal next season’s on-pitch money makers.

Manchester City, Arsenal and Chelsea became the first clubs to unveil their 2025-26 home kits over the past week, offering fans, sponsors and stakeholders an early glimpse of the visual identity for the new campaign.

City were first out of the gate, releasing their Puma-designed kit on May 13. The shirt features a white diagonal sash – a first for a City home kit – a nod to historic away designs from the 1970s and beyond.

Arsenal unveiled their new look later in the week, opting for evolution over revolution. The new strip closely resembles this season’s version and was worn for the first time in their 1-0 victory over Newcastle United at the Emirates on Sunday.

“I love our new kit, it looks fresh,” said Arsenal youngster Myles Lewis-Skelly. “I’m excited to wear this in front of our incredible supporters next season. Their energy lifts us – when we step out in the shirt, we feel it more than ever.”

Chelsea followed on Saturday morning with a home kit launch tied to a promotional campaign featuring London-based rapper Central Cee. The release, however, came without a front-of-shirt sponsor, with the club’s short-term deal with DAMAC – a Dubai-based property group – due to expire at the end of this season.

Chelsea are actively searching for a new principal sponsor as they look to maximise commercial opportunities ahead of the new season.

Meanwhile, a separate leak of Chelsea’s 2025-26 kit briefly appeared on Nike’s social media platforms earlier last week before being swiftly removed.

With just one gameweek remaining in the current campaign, more clubs are expected to unveil next season’s kits in the coming days as attention increasingly shifts to commercial strategy and global branding for the new season.

The last matchday of the campaign usually has half the teams playing in a completely different kit to the one they started the season wearing.

Insideworldfootball.com

Continue Reading

Marketing & Sponsorship

Brentford Partners With Cazoo For Future Growth

Brentford Partners With Cazoo For Future Growth

Brentford’s commercial partnership with Motors is entering a new phase, with the automotive platform elevating its recently acquired brand Cazoo to the forefront of its multi-year deal with the English Premier League club.

The updated arrangement builds on the relationship first established at the start of the 2024-25 season, with Motors now using its Brentford platform to accelerate exposure for Cazoo, which it relaunched in March 2025 as the flagship brand in its advertising network.

Motors acquired Cazoo earlier this year as part of a strategy to challenge established leaders in the UK car buying market. Cazoo is now aiming to reassert its presence in the highly competitive online auto space.

Under the new branding direction, Cazoo will take over as the face of the partnership, with expanded matchday activations at the Gtech Community Stadium, in-venue media placements, and access to Brentford players for exclusive content and social campaigns.

The move reflects a broader trend in football sponsorships, where brand narratives and identity alignment are playing a greater role in partnership strategy, beyond traditional visibility metrics.

On the announcement, Brentford commercial director Fran Jones said: “This is an exciting time for Motors as they relaunch Cazoo. We’re thrilled that Brentford will be an important part of its ambitious plans for the brand and look forward to supporting its growth in the coming years.”

Lucy Tugby, Cazoo’s marketing director, added: “We’re delighted to promote Cazoo and expand on our successful partnership with Brentford. We have seen great results from our partnership to date and building this out forms part of our commitment to sustainable investment in the Cazoo brand.

“We’ve got some exciting plans in store for the 2025-26 Premier League season, as we accelerate our shared ambition to become a challenger brand.”

Insideworldfootball.com

Continue Reading

Marketing & Sponsorship

Five EPL Clubs Face Loss Of Online Bookie Sponsorships

Five EPL Clubs Face Loss Of Online Bookie Sponsorships

The Gambling Commission in the UK is increasing oversight of unlicensed gambling operations, issuing warnings to five Premier League clubs for promoting unlicensed gambling websites.

League Cup winners, Newcastle United, Fulham, Bournemouth, Wolves, and newly-promoted Burnley are all sponsored by betting websites operated by TGP Europe, based in the Isle of Man. Clubs who continue advertising these websites could face prosecution.

“This case involves a gambling company that was unwilling or unable to meet the regulatory standards we expect from our licensees,” said John Pierce, head of enforcement at the Commission.

The affected sponsors include:

BJ88 (Bournemouth)

SBOTOP (Fulham)

Sportsbet.io and Fun88 (Newcastle)

Debet (Wolves)

96.com (Burnley)

Clubs have been instructed to perform due diligence on their white-label partners to ensure UK users cannot access these sites, even through VPN technology that might bypass geo-blocking.

“We have already contacted several football clubs to highlight the impact of TGP’s withdrawal from the market and clarify that we will be conducting checks to ensure these sites remain blocked,” Pierce said. “Should any of these sites become available to GB consumers, we will take appropriate action.”

Pierce emphasised that clubs must help protect fans and consumers from gambling-related harm. “All licensed operators with similar arrangements to TGP should take notice of the action taken in this case.”

Currently, more than half of this season’s Premier League teams have gambling companies as shirt sponsors. However, Premier League clubs have agreed to remove gambling sponsorship from the front of matchday shirts by the end of the 2025-26 season.

Premier League clubs have generated approximately £500 million from gambling sponsorship deals over the past five seasons.

The annual value of these partnerships has averaged around £100 million per season, with individual club deals ranging from £5 million to £20 million depending on the club’s profile and international reach.

Insideworldfootball.com

Continue Reading

Trending