Marketing & Sponsorship
Mengniu extends FIFA World Cup sponsorship until 2030
Mengniu has become an official sponsor of the FIFA World Cup 26™ – to be hosted in Canada, Mexico and the United States – and the 2030 edition of the FIFA World Cup™, as well as of the FIFA Women’s World Cup 2027™.
Following its sponsorship of the 2018 and 2022 instalments of the FIFA World Cup and its status as a sponsor of the ongoing FIFA Women’s World Cup 2023™, this latest and lasting agreement marks another exciting collaboration between Mengniu and FIFA as the two organisations continue to bring their vision of health and happiness to consumers worldwide.
“We welcome Mengniu once again as an official sponsor of the FIFA Women’s World Cup and the FIFA World Cup, all the way through until 2030. Mengniu is a world-class dairy brand that provides vital support for people’s health through its nutritious and delicious products.
In recent years, Mengniu has also been committed to promoting the development of global sports. We look forward to rejoining forces with Mengniu and delivering even more exciting football spectacles to fans worldwide at FIFA’s upcoming flagship tournaments for both women and men,” said FIFA’s Chief Business Officer Romy Gai.
CEO and Executive Director at Mengniu Group Jeffrey Lu added:
“Our continued collaboration with FIFA reflects the esteem with which Mengniu’s product quality and brand philosophy are held internationally. The FIFA Women’s World Cup and FIFA World Cup will continue to serve as important platforms to showcase Chinese brands to the world. Alongside FIFA, Mengniu will always uphold its original vision of ‘a little bit of nutrition to bloom every life’ by sowing football dreams with high-quality dairy products, nurturing people’s love for a healthy lifestyle and bringing more health and happiness to consumers on and off the pitch.”
The 23rd edition of the FIFA World Cup, to be held in 2026 across Canada, Mexico and the United States, marks the first instalment of the tournament to feature three host countries. The number of participating teams has been expanded to 48, and a total of 104 matches will be played. Meanwhile, Mengniu continues to support women’s football at all levels. After serving as a FIFA Women’s World Cup 2023™ Sponsor, Mengniu has been appointed as an official sponsor of the FIFA Women’s World Cup 2027™. During the three consecutive football extravaganzas in 2026, 2027 and 2030, Mengniu will lead comprehensive brand promotions and marketing activities, bringing high-quality dairy products and a brand philosophy that promotes health, nutrition and joy to more fans and global consumers.
In 2030, when the world celebrates the centenary of the inaugural edition of the FIFA World Cup, Mengniu will join world football’s governing body in commemorating the tournament’s glorious history, leveraging its healthy and joyful brand philosophy to leave a lasting mark on global football fans.
ICPC Takes Anti-Corruption Crusade To NFF
14th Women Africa Cup Of Nations: Falcons Will Adopt One-match-at-a-time Strategy – Nnadozie
Enyimba, 3SC, Sunshine Stars, Kwara United, Others Storm Lagos For Football Fiesta
**Title:** Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic **Meta Description:** Slaven Bilic has been appointed Croatia head coach for a second spell after Zlatko Dalic stepped down following the 2026 World Cup. **Slug:** croatia-confirm-slaven-bilic-return-head-coach **Alt Image Text:** Slaven Bilic during his unveiling as Croatia national team head coach — # Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic Croatia have officially confirmed the return of Slaven Bilic as head coach, with the former West Ham United manager replacing Zlatko Dalic following the conclusion of the 2026 FIFA World Cup. Bilic returns to the national team after more than a decade away, ending a two-year absence from management as he begins a second spell in charge of his country. ## Bilic begins a second spell with Croatia The Croatian Football Federation (HNS) announced Bilic’s appointment after the Executive Committee unanimously approved the recommendation of federation president Marijan Kustic. Bilic previously managed Croatia between 2006 and 2012, guiding the national team through two European Championships before embarking on a successful club coaching career that included spells with West Ham United, West Bromwich Albion, Besiktas and Al-Ittihad. The federation believes his experience and deep understanding of Croatian football make him the ideal candidate to lead the next generation. ## Huge task replacing Zlatko Dalic Bilic succeeds one of the most successful managers in Croatia’s history. Dalic stepped down after the 2026 World Cup, bringing an end to a remarkable tenure that included a World Cup final, a World Cup semi-final and several memorable tournament campaigns. Federation president Marijan Kustic acknowledged the size of the challenge but expressed complete confidence in Bilic. > “I would like to once again thank Zlatko for the exceptional results he achieved during his tenure. It is not easy to follow in his footsteps, but we are convinced Slaven is the right person for this role.” Kustic added that Bilic’s international pedigree and extensive coaching experience were decisive factors behind the appointment. ## Bilic honoured to return Bilic described his return as the greatest honour of his coaching career and admitted he understands the expectations that come with leading one of international football’s most consistent tournament teams. > “I would like to thank President Kustic and the Federation’s leadership for the confidence they have shown in allowing me to lead the Croatian national team once again — the greatest honour for any Croatian coach.” The 57-year-old also praised the standards established under Dalic while insisting he is ready for the responsibility. > “I am fully aware of the high expectations that follow such a remarkable period under Zlatko Dalic, but anyone who takes charge of Croatia must be prepared for that because we are a football nation that lives and breathes its national team.” ## A new chapter begins Bilic now faces the task of building on Dalic’s legacy while preparing Croatia for the next international cycle. With a blend of experienced stars and emerging young talent at his disposal, Croatia will hope their returning manager can guide them to another successful era on the international stage.
Andoni Iraola backs Harvey Elliott to revive Liverpool career after difficult Aston Villa loan
Joe Cole backs England to beat Argentina as he claims Three Lions will ‘put Lionel Messi to bed’
-
World Cup 202618 hours agoJoe Cole backs England to beat Argentina as he claims Three Lions will ‘put Lionel Messi to bed’
-
World Cup 202618 hours ago
Jude Bellingham and Thomas Tuchel’s fiery relationship is driving England forward at the World Cup
-
World Cup 202618 hours agoCristiano Ronaldo gets backing from Jorge Jesus as new Portugal boss confirms Al-Nassr star remains central to World Cup plans
-
World Cup 202618 hours ago
Ted Lasso star Cristo Fernandez fulfils football dream with professional debut for El Paso Locomotive
-
World Cup 202610 hours ago
**Title:** Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic **Meta Description:** Slaven Bilic has been appointed Croatia head coach for a second spell after Zlatko Dalic stepped down following the 2026 World Cup. **Slug:** croatia-confirm-slaven-bilic-return-head-coach **Alt Image Text:** Slaven Bilic during his unveiling as Croatia national team head coach — # Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic Croatia have officially confirmed the return of Slaven Bilic as head coach, with the former West Ham United manager replacing Zlatko Dalic following the conclusion of the 2026 FIFA World Cup. Bilic returns to the national team after more than a decade away, ending a two-year absence from management as he begins a second spell in charge of his country. ## Bilic begins a second spell with Croatia The Croatian Football Federation (HNS) announced Bilic’s appointment after the Executive Committee unanimously approved the recommendation of federation president Marijan Kustic. Bilic previously managed Croatia between 2006 and 2012, guiding the national team through two European Championships before embarking on a successful club coaching career that included spells with West Ham United, West Bromwich Albion, Besiktas and Al-Ittihad. The federation believes his experience and deep understanding of Croatian football make him the ideal candidate to lead the next generation. ## Huge task replacing Zlatko Dalic Bilic succeeds one of the most successful managers in Croatia’s history. Dalic stepped down after the 2026 World Cup, bringing an end to a remarkable tenure that included a World Cup final, a World Cup semi-final and several memorable tournament campaigns. Federation president Marijan Kustic acknowledged the size of the challenge but expressed complete confidence in Bilic. > “I would like to once again thank Zlatko for the exceptional results he achieved during his tenure. It is not easy to follow in his footsteps, but we are convinced Slaven is the right person for this role.” Kustic added that Bilic’s international pedigree and extensive coaching experience were decisive factors behind the appointment. ## Bilic honoured to return Bilic described his return as the greatest honour of his coaching career and admitted he understands the expectations that come with leading one of international football’s most consistent tournament teams. > “I would like to thank President Kustic and the Federation’s leadership for the confidence they have shown in allowing me to lead the Croatian national team once again — the greatest honour for any Croatian coach.” The 57-year-old also praised the standards established under Dalic while insisting he is ready for the responsibility. > “I am fully aware of the high expectations that follow such a remarkable period under Zlatko Dalic, but anyone who takes charge of Croatia must be prepared for that because we are a football nation that lives and breathes its national team.” ## A new chapter begins Bilic now faces the task of building on Dalic’s legacy while preparing Croatia for the next international cycle. With a blend of experienced stars and emerging young talent at his disposal, Croatia will hope their returning manager can guide them to another successful era on the international stage.
-
World Cup 202618 hours ago
Kylian Mbappe has the perfect chance to silence his Spanish critics against Spain in World Cup semi-final
-
Sports Analysis11 hours ago
Andoni Iraola backs Harvey Elliott to revive Liverpool career after difficult Aston Villa loan
-
Other News19 hours ago
Tony Cascarino reveals what Cole Palmer must do to emulate Chelsea legends Gianfranco Zola and Eden Hazard
