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CFI signs principal partnership deal with Shefield United

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CFI Financial Group and Sheffield United are delighted to announce a significant commercial partnership for the upcoming Premier League 2023/24 season.

The Dubai-headquartered global multi-asset broker, CFI Financial Group, has agreed to an initial one-year term Premier League principal partnership with the Blades to become the club’s front-of-shirt sponsor.

The agreement recognizes Sheffield United’s place at the highest level of the English game, which has a global audience of over three billion through television, online, and social media. Established 25 years ago, CFI Financial Group has developed into an award-winning global online trading provider with regulated entities in London, Larnaca, Beirut, Amman, Dubai, Cairo, and other regions.

CFI offers highly competitive trading conditions with spreads from zero pips, commissions as low as zero on major pairs, fast execution, and no minimum deposit to trade thousands of financial instruments across Stocks, Forex, Commodities, Indices, ETFs, and other asset classes. In addition, the Group is renowned for its excellent client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for clients in over 100+ countries.

Sheffield United’s Head of Commercial, Paul Reeves, said: “We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership”.

Hisham Mansour, Co-founder and Managing Director of CFI Financial Group, also expressed the sponsorship’s significance from a strategic perspective: “We are honoured to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial.”

The Blades will proudly wear the CFI brand on their shirts for the final pre-season fixture tomorrow when they take on German Bundesliga opposition VfB Stuttgart.

Replica home shirts will be available to purchase in-store from Friday, 11th August 2023, and online from Monday, 14th August 2023.

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Marketing & Sponsorship

Manchester United welcome plans to regenerate area around Old Trafford

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Manchester United have described plans to regenerate the Wharfside area around Old Trafford as “tremendously exciting”, with the club viewing this development as potentially having synergy with their own plans regarding the stadium.

 

Sir Jim Ratcliffe, the incoming 25% owner, is intent on either building a new ground for United on the same land or revamping the current site. The plans to regenerate the wider area, a Trafford Council initiative, were backed by Collette Roche, United’s chief operating officer. “This vision for Trafford Wharfside is tremendously exciting and we are proud to be supporting Trafford Council with their ambitious plans for an area with such huge potential,” she said.

“We will continue to work closely with the council, and other local stakeholders, on how any future development work at Old Trafford can complement their vision and, most importantly, benefit the local community.”

 

The vision is for five districts, one of which would be the Stadium District, described in the council statement as the “Manchester United area”. Liz Patel, the council’s executive member for economy and regeneration, said: “The Trafford Wharfside master plan offers a regeneration vision for a hugely important area within Trafford. This area takes in the world-famous sporting institution that is Manchester United as well as other major sites including the Imperial War Museum and the Manchester Ship Canal.

 

“Working with our partners and private developers, we will be looking to create new homes, new neighbourhoods and help create a world-class setting for the Manchester United stadium.”

 

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Marketing & Sponsorship

Lagos set for maiden Red Bull rally

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Red Bull, in partnership with sportswear manufacturers Puma and Castrol has proudly announced that the first edition of the Red Bull ‘Danfo’ rally is scheduled to hold February 24, PUNCH Sports Extra reports.

This high-octane event will transform the city’s iconic yellow ‘Danfo’ buses, the lifeblood of Lagos transportation, into roaring chariots in a thrilling obstacle race according to the organisers.

In a statement made available to our correspondent, the public is enjoined to witness the legendary ‘Danfo’ drivers, known for their skill and ingenuity as they navigate the course with their coolness under pressure.

The participating teams will be maneuvering these buses through challenging obstacles, showcasing their driving prowess and teamwork.

They will be involved in three rounds, with Lagos’ iconic Danfo buses driven by the city’s most daring drivers and favorite celebrities.

According to the organisers, whether you’re a die-hard fan of Danfo culture, a thrill-seeker, or simply looking for an unforgettable experience, this event promises excitement for everyone.

“Mark your calendars, grab your gear, and get ready to experience the ride of your life at the Red Bull Danfo Rally,” the statement read in part.

“Whether you’re behind the wheel or cheering from the sidelines, it’s going to be an unforgettable journey through the heart of Lagos because this is one event where you’ll want to hold on tight – it’s going to be a wild ride!”

 

 

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NWSL nets Google Pixel as official mobile phone partner

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The National Women’s Soccer League (NWSL) and tech behemoth Google have signed a multi-year collaboration, with Google Pixel becoming the league’s official mobile phone partner.

As part of the agreement, Google Pixel has also been named the NWSL playoff and championship’s presenting sponsor.

The partnership also includes the Pitchside with Pixel initiative, which focuses on Google’s AI-powered camera technology. The program intends to provide fans with exclusive behind-the-scenes information, including clips from tunnels, sidelines, and press conferences, which will be aired live on NWSL and Google’s linear, digital, and social channels.

Furthermore, a competition for the US-based supporters of the professional women’s soccer league will be sponsored and run by Google. Fourteen winners will have the opportunity to participate in the Pitchside with Pixel initiative at a regular-season match.

The arrangement was negotiated by the marketing firm Allied Sports and NWSL’s commercial partnerships strategy team.

NWSL Chief Marketing and Commercial Officer, Julie Haddon, said, “We are thrilled to welcome Google, a global leader in groundbreaking innovation and connectivity, to the NWSL family as our postseason and LCC content sponsor. As we continue to push the boundaries of what is possible in sports, we are constantly exploring new and dynamic ways to connect fans with the NWSL and our remarkable athletes, especially around the league’s most iconic moments that may not be captured on broadcast or streaming platforms.

Kate Johnson, Director of global sports, media, and entertainment marketing partnerships at Google, said, “Google remains committed to increasing visibility, coverage, and engagement in women’s sports, and our partnership with the NWSL is a significant milestone in our ongoing journey.”

Last year, Google Pixel also collaborated with the Premier League (PL) giants, Arsenal FC and Liverpool FC (LFC). Moreover, FA and Women’s Bundesliga also developed commercial ties with Pixel in 2023.

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