Connect with us

Marketing & Sponsorship

Genoa CFC name Pulsee Luce e Gas as front jersey sponsor

Published

on

The Serie A club, Genoa Cricket and Football Club (Genoa CFC) have announced a new sponsorship deal with Pulsee Luce e Gas, a fully digital brand for the domestic users of Axpo Italia, the fourth operator on the electricity market in Italy.

As part of the deal, the brand is set to serve as the front jersey sponsor of Genoa CFC for the Serie A and Coppa Italia for the 2023/24 and 2024/25 seasons.

The oldest football team in Italy, which rejoined the top division after missing just one season, has chosen to begin a significant association with Pulsee Luce e Gas, the company that was founded in 2019 to transform the domestic energy market in Italy through innovation, sustainability, simplicity, and transparency.

Pulsee Luce e Gas has opted to compete in the top national sports tournament, the one with the biggest visibility and appeal, on the eve of another significant transformation in the energy business in Italy, specifically the complete liberalization of the market which will take place by January 2024. And it has chosen to achieve so by becoming an associate of a club that is actively changing and that nevertheless has a fascinating connection to its more than 100-year history.

Apart from the front-of-shirt visibility for all Serie A and Italian Cup games, the official media platforms of the two parties will also play a prominent role which will strengthen the relationship.

Encouragement for emerging talent, inventiveness, and sustainability are characteristics that Pulsee Luce e Gas and Genoa CFC share: on one hand, an established company that has expanded due to the popularity of many Italian consumers and families, offers 100% green, and is prepared to enter Serie A; on the other hand, a team that is especially focused on sustainability and efforts aimed at enhancing the quality of life of its supporters and maintaining the surrounding area.

Simone Demarchi, CEO of Axpo Italia, commented, “I believe that the stories and the path of Genoa CFC and Axpo Italia, of which Pulsee Luce e Gas is a part, have several similarities. They are built on the ambition of close-knit teams that set themselves challenging and constantly renewing goals. The work done in these first four years by our brand for domestic users is perfectly reflected in what Genoa demonstrated in the last championship, namely knowing how to be a game changer in the Italian football scene.

“We are particularly proud to be able to give our right energy to the Club and to be able to support the President Zangrillo, the CEO Blazquez, the General Manager Ricciardella and all the management, mister Gilardino, his staff, the team and the fans in such a season important event that marks the return to Serie A of a historic team of Italian football”.

Genoa CFC, CEO, Andrés Blàzquez, said, “It is a privilege to activate the sponsorship of Axpo Italia and identify ourselves with the innovative spirit of Pulsee Luce e Gas in the field of energy transformation and production of advanced development models, in compliance with certified and sustainable environmental policies.”

President of Genoa CFC, Alberto Zangrillo, said, “The idea of ​​conveying these issues in our community and within the world of football is a vector for sharing a responsible vision, speeding up the change processes underway, achieving the objectives on which cooperation is based. We are proud to open the doors to an expanding reality such as Pulsee Luce e Gas which brings a ray of novelty and warms up collective sensitivity.”

Author

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

FIFA, Konami Push Partnership Button Esports World Cups

Published

on

After a gap in which FIFA was left without a major partner in the esports arena following the licensing fallout with EA Sports over the EA Sports long-running FIFA series, the world governing body has agreed a collaboration with Konami Digital Entertainment Co.

Two editions of the FIFAe World Cup will be played on the Konami platform, utilising both mobile and gaming consoles.

EA Sports and its rebranded EA FC game runs its own global championships.

“We are incredibly excited to join forces with Konami. This collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills,” said Romy Gai, FIFA Chief Business Officer.

Qualifying for the FIFAe World Cup began yesterday. In the first year of the tournament, 18 nations have been invited with the participants selected on factors such as their player base and the previous performances of competitors from the respective countries.

Komani, senior executive officer Koji Kobayashi said: “At Konami we have continued to take on challenges in the development of football simulation and esports. We are very pleased to be able to contribute to the promotion of eFootball in a new dimension through this collaboration with FIFAe.”

Komani does have recent previous experience in this environment having hosted eFootball tournaments, most notably the Championship 2024 Club Event this year with European clubs, as well as the eJLeague in collaboration with the JLeague.

No value was given for the two-World Cup deal and Konami isn’t licensing the FIFA brand name for its game.

Since FIFA’s fallout with EA Sports (in 2020, $158.9 million of the governing body’s $266.5 million in total revenue for the year came from licensing rights, $100 million reckoned to be from EA Sports), FIFA has promised that it would be creating its own bigger and better video game with the belief that use of its FIFA name would blow allcomers – like EA FC and Konami – out the water.

It hasn’t so far and EA Sports and its new EA FC game have gone from strength to strength, proving that actually in the esports world, FIFA’s name doesn’t have a huge value, it is actually all about the game.

FIFA had wanted a significant increase on the reported $100 million a year EA was paying them for use of their name. EA took the view that they were overvaluing their license and FIFA brand name – it was their game and their ball and they took it away.

FIFA is now back in the esports game with a significant video gamemaker in Konami and with a branded FIFA efootball World Cup. But not yet with a branded efootball game that can compete with the efootball gold standard of EA FC, and unlikely anywhere near the $100 million per year they were receiving from EA.

Author

Continue Reading

Marketing & Sponsorship

UEFA Puts Further 50,000 Euro2025 Tickets On Sale After First Release Sold Out 

Published

on

More than 137,000 tickets to the Women’s Euro 2025 finals in Switzerland have been sold in the first week of going on sale, prompting UEFA to release another 50,000 yesterday.

UEFA said that all tickets in the18 matches of the first release have been sold. The additional tickets released cover all 31 matches.

In total 720,000 tickets will be available for the finals. UEFA is holding back 120,000 for sale to supporters of the 16 participating national teams. These will be released following the December 16 draw at the Swiss Tech Convention Centre in Lausanne, Switzerland.

Fans can purchase up to ten tickets per match from CHF25 for category 2 tickets. Category 1 tickets cost CHF40 for the group stage and quarter finals, rising to CHF for the semi-finals and CHF90 for the final.

An official ticket resale platform will be available from spring 2025. Ticket holders travelling within Switzerland will have free public transport. Their tickets will be valid on matchday for a second-class round trip between any Swiss locality and the match venue.

At the ticket launch on October 1 at the iconic Jungfraujoch in the Bernese Alps, 3,454m above sea level, Aleksander Čeferin, UEFA president, said: “This tournament goes beyond showcasing Europe’s top talent – it embodies UEFA’s deep commitment to elevating the sport and expanding its reach across the continent. We are eager to see the passion it will ignite in host cities and beyond, as it offers a powerful platform to inspire the next generation of fans and players. This is more than a sporting event – it celebrates progress and immense potential in women’s football.”

The Swiss have taglined the tournament the ‘Summit of emotions’. Getting a ticket looks like being a mountain climb in itself.

Author

Continue Reading

Marketing & Sponsorship

New Stadium Name Emerges For Atletico Madrid As Saudi Airline Takeover 

Published

on

The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name.

For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.

In August 2023, Riyadh Air became the front-of-shirt sponsor for Atleti and the expansion of this partnership has made a substantial impact to balancing the club’s books.

Reports from the Spanish capital value the deal at between €250-300 million ($274 million to $328.8 million) in total, or €27.7-33.3 million a year. While the deal is one of the most lucrative in world sport, it still pales in the face of La Liga rivals, FC Barcelona, who receive a reported $76.8 million per year from the popular music streaming service, Spotify, however, that deal is only for four years.

Reports have been gaining traction that Saudi Arabia’s Public Investment Fund (PIF) sovereign wealth group is interested in the purchase of Atletico Madrid, which makes the Riyadh Airlines agreement a seamless play. The airline is wholly funded by PIF though it has yet to start flying, with operations slated to start in 2025.

With one of the highest wage bills in football currently estimated to be €136.4 million for the current season, Atletico, who sit fourth in La Liga and 23rd in the new Champions League Swiss, need this injection of cash to remain competitive.

The 70,460 capacity Metropolitano is one of the most iconic stadiums in world football and hosted the 2019 Champions League Final between Liverpool and Tottenham Hotspur, however, it has been hit with a partial 3-game closure after crowd trouble during the recent Madrid derby.

Author

Continue Reading

Trending