Connect with us

Marketing & Sponsorship

Genoa CFC name Pulsee Luce e Gas as front jersey sponsor



The Serie A club, Genoa Cricket and Football Club (Genoa CFC) have announced a new sponsorship deal with Pulsee Luce e Gas, a fully digital brand for the domestic users of Axpo Italia, the fourth operator on the electricity market in Italy.

As part of the deal, the brand is set to serve as the front jersey sponsor of Genoa CFC for the Serie A and Coppa Italia for the 2023/24 and 2024/25 seasons.

The oldest football team in Italy, which rejoined the top division after missing just one season, has chosen to begin a significant association with Pulsee Luce e Gas, the company that was founded in 2019 to transform the domestic energy market in Italy through innovation, sustainability, simplicity, and transparency.

Pulsee Luce e Gas has opted to compete in the top national sports tournament, the one with the biggest visibility and appeal, on the eve of another significant transformation in the energy business in Italy, specifically the complete liberalization of the market which will take place by January 2024. And it has chosen to achieve so by becoming an associate of a club that is actively changing and that nevertheless has a fascinating connection to its more than 100-year history.

Apart from the front-of-shirt visibility for all Serie A and Italian Cup games, the official media platforms of the two parties will also play a prominent role which will strengthen the relationship.

Encouragement for emerging talent, inventiveness, and sustainability are characteristics that Pulsee Luce e Gas and Genoa CFC share: on one hand, an established company that has expanded due to the popularity of many Italian consumers and families, offers 100% green, and is prepared to enter Serie A; on the other hand, a team that is especially focused on sustainability and efforts aimed at enhancing the quality of life of its supporters and maintaining the surrounding area.

Simone Demarchi, CEO of Axpo Italia, commented, “I believe that the stories and the path of Genoa CFC and Axpo Italia, of which Pulsee Luce e Gas is a part, have several similarities. They are built on the ambition of close-knit teams that set themselves challenging and constantly renewing goals. The work done in these first four years by our brand for domestic users is perfectly reflected in what Genoa demonstrated in the last championship, namely knowing how to be a game changer in the Italian football scene.

“We are particularly proud to be able to give our right energy to the Club and to be able to support the President Zangrillo, the CEO Blazquez, the General Manager Ricciardella and all the management, mister Gilardino, his staff, the team and the fans in such a season important event that marks the return to Serie A of a historic team of Italian football”.

Genoa CFC, CEO, Andrés Blàzquez, said, “It is a privilege to activate the sponsorship of Axpo Italia and identify ourselves with the innovative spirit of Pulsee Luce e Gas in the field of energy transformation and production of advanced development models, in compliance with certified and sustainable environmental policies.”

President of Genoa CFC, Alberto Zangrillo, said, “The idea of ​​conveying these issues in our community and within the world of football is a vector for sharing a responsible vision, speeding up the change processes underway, achieving the objectives on which cooperation is based. We are proud to open the doors to an expanding reality such as Pulsee Luce e Gas which brings a ray of novelty and warms up collective sensitivity.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

Leicester City forge partnership with Khelraja




The English Football League Championship unit, Leicester City have announced a partnership with Asia’s renowned real-money gaming brand, Khelraja.

Following this deal, the brand has been labelled as the official partner of the side. The association includes Khelraja facilitating predictions for all competitive and friendly fixtures played by the team for all the fans throughout the Asian continent.

In addition, Khelraja will receive exposure through online, social media and offline brand activations with Leicester City.

Speaking of the association, Viren Modi, CEO, Khelraja, said, “Over the last few years, Leicester City FC has emerged as one of the most adored clubs in the world. The team’s fairytale run, which saw it crowned English Premier League champions in 2015-16, captured global imagination and attention. Over the years, it has steadily built a strong fan base in Asia thanks to its ownership and, today, rivals top Premier League clubs such as Manchester United, Chelsea, and Liverpool in terms of popularity in the region. We are delighted to partner with Leicester City FC as its official Asian betting partner and provide sports fans across Asia with the opportunity to pursue unique reward-based engagement with the club beyond just viewing.”

Khelraja offers a wide range of genres, including sports betting, live casino games, and esports. In around two years, the brand has established itself in Thailand and Indonesia. The brand is among the largest in its field, with licenses for significant foreign markets such as Japan and Africa on the horizon.

Prior to this deal, Khelraja also developed associations with Sevilla FC and Juventus. On the other hand, the EFL side has inked a collaboration with Marc Darcy while also signing sponsorship extensions with King Power and Parimatch.

Playing in the second division of English football, Leicester City have currently acquired the topmost position on the table with 18 points. The side will next take on Blackburn Rovers on October 1.

Continue Reading

Marketing & Sponsorship

Amokachi, Eguavoen, Others Calls For Support As 40 Lagos Community Teams Battle For 1×BET Football Cup 





Forty grassroots football teams drawn from different communities of Lagos State are set to battle for the maiden edition of the prestigious 1×BET football competition.

The 40 teams expected to feature in the competition for non-league sides have been pooled into 5 conferences of 8 teams each. 

At the glamourous and welI attended draws and unveiling ceremony held at the highbrow Radisson Blu Hotel, Ikeja, Chief Executive Officer of Match International Limited organisers of the event, Engr. Waidi Akanni, disclosed that beyond responding to its avowed Corporate Social Responsibility programmes, the sponsors of the football competition, 1×BET, are committed to the development of Nigerian football, particularly, at the grassroots levels. 

Chairman of 1×BET, Dr. Femi Babalola, was enthusiastic about the objectives of his company, as it concerns its aims, which are tailored towards a holistic development of football in Nigeria, as well as, the needs to use his company as a platform to satisfy and reward the passion of football fans across the country. 

Technical Director of Nigeria Football Federation, Austin Eguavoen, praised the sponsors for taking up the initiative to support and develop grassroots football in Nigeria. The former captain and coach of the Super Eagles, regretted the lack of si.ilar opportunities and sponsorship for grassroots football during his playing days. He went on to admonish corporate organisations to join the fray by supporting the development of grassroots football in the country. 

Super Eagles legendary striker, Daniel Amokachi, was particularly full of praises for the organisers and the sponsors of the competition. Even as he recalled the glorious days of Nigerian football and how much it positively impacted on the unity, love and peaceful co-existence of the people. 

Present at the unveiling ceremony of the competition that is expected to begin October 3, 2023, at the popular Nitel Training ground, Oshodi, were former Nigerian international players such as Henry Nwosu, Friday Ekpo, Victor Agali, Wasiu Ipaye, Loveday Omoruyi and Taiwo Oloyede. 

Others include Former Super Eagles coach and renowned football administrator, Chief Fanny Amun, Franklin Howard, Friday Elahor, Benson Edema, Akeem Ishola, David Apelete Dosu and Monday Kanu. 

Continue Reading

Marketing & Sponsorship

MTN Nigeria Named Exclusive Telecommunications Partner For NPFL Live




Following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier Football League (NPFL) games live, Propel Sports is delighted to announce that it has entered a deal with MTN Nigeria for the exclusive broadcast of the games on mobile devices on the MTN Network.

The streaming will cover eight live games each weekend, which will translate to over 300 games per season.

Basil Kabbani, Chairman of Propel Sports Africa stated: “The engagement with the team at MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”

The deal, concluded by Propel Sports Africa President, Edward Simons and MTN Chief Operating Officer Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.

Propel Sports Africa’s in-Country Director Victor Okobi commented, “I cannot think of a better network than MTN to showcase the best of Nigerian soccer on NPFL-Live”.

“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria. We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigeria Premier Football League,” said Hassan Jaber, Chief Operating Officer, MTN Nigeria.

Commenting for GTI, the Group Managing Director, Abubakar Lawal stated:

“This is the testimonial of the journey of the NPFL to the global space.  The partnership is very good for the football ecosystem of Nigeria as we strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.”

Commenting for NPFL, the Chairman Hon. Gbenga Elegbeleye, stated:

“The Nigeria Premier Football League is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner. Their expertise and commitment to innovation align seamlessly with our vision for the league.

“With MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans. This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation.

“The partnership underscores a shared commitment to bringing the excitement of football closer to the hearts of millions of Nigerians. The partnership will also redefine how football is experienced, engaging fans in every goal, tackle and victory with unparalleled clarity and convenience.”

Continue Reading