Marketing & Sponsorship

RCD Mallorca extend alliance with Taica Corporation for two seasons

Published

1 year ago

July 19, 2023

The LaLiga club, RCD Mallorca have inked a two-season sponsorship extension with a R&D-oriented company, Taica Corporation.

Following the signing of a new deal, the brand will continue to act as the main jersey sponsor of RCD Mallorca.

The Japanese multinational, which has already supported the team for two years, will also get to promote its products prominently throughout all facilities. For the second summer in a row, a club delegation visited Tokyo to negotiate an extension of the contract with Taica Corporation through the year 2025.

While advancing current technologies, Taica Corporation is always looking for the next great product. The brand’s goal is to enable individuals to lead richer, more fulfilling lives. As part of this objective, the company has worked to create unique solutions that meet client needs in novel, inventive ways—things that enable the impossibility of the impossible.

Andy Kohlberg, the majority shareholder and club president, connected with Taito Suzuki, the president of Taica Corporation, in the city’s centre along with Alfonso Diaz, the CEO of Business.

Andy Kohlberg, Club President and Majority Shareholder, said, “This agreement means a lot to RCD Mallorca. For starters, it means doubling the two-year relationship we have already had together and that is the best news across any business relationship. Taica Corporation is happy with RCD Mallorca and vice versa; that well-being is based on the trust we both share for each other and the excitement we have for everything that lies ahead as we continue working together.

“We have challenges we will face together and a great desire to continue growing beside one another and that is the basis of everything: a shared effort to be better and to give even more value to the business relationship we maintain.”

Alfonso Díaz, CEO of Business, said, “The agreement with Taica Corporation is much more than a commercial agreement. It is our gateway to Japan and wider Asia. In these two years, our initial contact has developed into a close relationship of mutual trust and that is the best thing of all. On this basis, RCD Mallorca and Taica Corporation will work together for two more seasons, a period of time in which we want to take a step forward in our relationship and give shape to the many joint projects we have both in sports and commercial matters.”

Taito Suzuki, President, Taica Corporation, “I am delighted with the renewal of our main sponsorship agreement with RCD Mallorca. We have been supporting football for years with agreements with Shimizu S-Pulse, Chuo University Soccer Club and various amateur clubs. Together with us, RCD Mallorca has improved its position in LaLiga and the complete renovation of the stadium is about to materialize. In addition, we will be celebrating 75 years of our company and we want to increase our brand awareness as well as accompany RCD Mallorca in its process of growth.”

Author

Ambrose Ijeh

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Media

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Published

3 days ago

September 11, 2024

Ambrose Ijeh

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.

Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.

The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.

Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.

Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”

Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.

Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.

Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.

Sportcal

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Ambrose Ijeh

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Marketing & Sponsorship

TikTok To Sponsor Sports Teams Across Leagues

Published

3 days ago

September 11, 2024

Ambrose Ijeh

TikTok To Sponsor Sports Teams Across Leagues

As the app continues to expand its sports coverage, TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues, with the social media platform to be the first to have its logo featured on the Capitals’ road jerseys beginning in the 2024-25 National Hockey League season.

Despite TikTok’s ongoing battle with the U.S. federal government, the ByteDance-owned company is rooting itself in the country’s capital via a multiyear deal with Monumental Sports & Entertainment (MSE), which includes partnerships with the Capitals, the NBA’s Washington Wizards, the WNBA’s Washington Mystics, the NBA G-League’s Capital City Go-Go and NBA2K’s Wizard District Gaming.

In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which it says will feature tentpole events and initiatives celebrating 50 years of Capital hockey.

According to Jim Van Stone, president of business operations and CCO at MSE, the multiyear partnership with TikTok aims to “grow the game, showcase our players’ personalities” and “engage with the TikTok community through content creation.”

A potential nationwide ban has not stopped TikTok from signing new deals with major sports organizations.

Last week, the platform announced an extension of its ongoing partnership with the National Football League to continue hosting exclusive content on the app.

And earlier this summer, TikTok captured the attention of golf fans this summer by hosting the Creator Classic, a nine-hole competition among the platform’s biggest golf content creators in partnership with PGA Tour.

In addition,TikTok built off its partnership with Britain’s Olympics and Paralympics teams to launch a new marketing campaign featuring standout UK athletes while highlighting the app’s behind-the-scenes connection to the global sporting event.

In general, TikTok has made a bigger push toward facilitating sports content on the app since releasing a report in 2023 that showed video views for #hockey, #basketball, #rugby, #volleyball, #football, #cricket, and #baseball up year-over-year, many up over 100%.

Adage

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Ambrose Ijeh

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Media

Belgium’s Pro League Launches Five-Season Domestic Rights Tender

Published

3 days ago

September 11, 2024

Ambrose Ijeh

Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.

The tender was launched recently (September 9), and the Pro League is being strategically supported by the heavyweight IMG agency – through a deal unveiled last October – during the process.

The deadline for prospective rights-holders to submit bids is October 16, with a Pro League general assembly to then evaluate the bids on October 18.

Interested parties can obtain the tender documents by contacting tender2025@proleague.be.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.

In terms of kick-off times for games across the five seasons covered by the tender, meanwhile, the Pro League has said these “remain virtually unchanged.”

IMG, meanwhile, also has a contract in place to collect and commercialize the Pro League’s fastpath data in a five-year agreement with European Leagues running from 2022-23 to 2027-28.