United Media secures exclusive rights to Liga Endesa

United Media has inked a multi-year deal with the Association of Basketball Clubs of Spain (ACB) to pick up the exclusive broadcasting rights of Liga Endesa for Sport Klub channels.

The Spanish basketball season will air on Sport Klub channels in Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.

The sport event returns to Sport Klub after a 13-year break, with nine Liga Endesa matches broadcasted live every weekend, along with the complete playoffs, Super Cup, and King’s Cup.

Liga Endesa is recognised as the strongest national league in the world outside the NBA. It spans from September to May consisting of 34 rounds, encompassing a total of 306 matches.

The league features four teams competing in the Euroleague (Real Madrid, Barcelona, Baskonia and Valencia) and two teams in the Eurocup (Juventud and Gran Canaria).

“We will give the Liga Endesa the recognition it deserves, as it will be one of our standout attractions every weekend,” said Nemanja Simeunović, director of Sport Klub.

Jose Miguel Calleja, the executive director of ACB, added, “Partnering with Sport Klub aligns with our ambition to secure exclusive placement for our content and ensure it receives the recognition it deserves. Sport Klub is renowned for having the best basketball coverage, and we believe ACB should be a part of it. The region covered by Sportklub is known for its exceptional basketball players and the immense significance placed on basketball, including following the best players and matches. Therefore, we are confident that the audience will thoroughly enjoy the intense battle for the championship title.”