Celtic are set for a kit change and supporters are already excited as to what lies ahead. Celtic are rumoured to be the next side promoted...
Manchester City has today announced a new partnership with Spanish based sport venue advertising company, StairMedia. StairMedia is a technology company that provides innovative LED technology systems...
An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free. Liverpool will be returning...
A record 6,000 runners, local and international from across the African continent and Nigeria have registered for the third Lotus Bank Abeokuta 10km Run slated for...
Fifa has announced Lay’s as an official sponsor of both the 2026 World Cup and 2027 Women’s World Cup. Deal covers brands including Lay’s, Doritos, Cheetos,...
As the crypto market shows signs of life, SportsPro analyses whether it can become a viable sports sponsorship category and what rights holders should have learned...
Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country. Through a deal announced today, CMG returns...
As the app continues to expand its sports coverage, TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues,...
Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030. The tender was...
The major commercial deal between Japanese electronics giant Panasonic and the International Olympic Committee will not continue past the end of 2024. In a statement earlier...
