Two global heavyweights in their respective fields have come together as Manchester United have inked a three-year partnership with The Coca-Cola Company, naming Coca-Cola as the...
Bitpanda and Arsenal have today announced a multi-year partnership which will see Europe’s leading crypto platform become the club’s Official Crypto Trading Partner. The announcement comes...
Newly promoted Burnley FC are leaning into technology as they attempt to move away from the up and down Premier League elevator they’ve been on for...
Dubai’s Burj Khalifa, the world’s tallest building, was the subject of a unique marketing push from Liverpool FC on Saturday night. The stunt illuminated the building...
DIY brand Gorilla has inked a deal with the English Football League (EFL) which will see it become a sponsor of Sky Sports’ coverage of the...
West Ham United are paving the way toward jersey sustainability by becoming the first Premier League club to launch a real shirt trade-in scheme. The Londo...
Red Bull has become the Official Energy Drink Partner of Aston Villa and “will help fuel elite performance for both our men’s and women’s teams”, said...
Published quarterly, Sports Market International has established a noteworthy presence within the football media landscape, extending its reach to four African nations, namely Cameroon, South Africa,...
After months of pressure, German giants Bayern Munich have announced the end of their sponsorship deal with Visit Rwanda, but they will retain a relationship with...
Arsenal have signed a multi-year extension to their partnership with Konami to remain one of the core clubs in the developer’s eFootball franchise – adding to...
