Football finance expert Kieran Maguire has shared that E20 Stadium LLC has already made losses of over £300million, having signed a long agreement with West Ham United.
E20 had been set up to manage the London Stadium and ensure that the former Olympic Stadium remained integrated with the local area, help with local rejuvenation and create long-term links with local sports clubs to ultimately deliver a financial return.
Part of that deal was seeing the stadium sign a long-term agreement with West Ham for the Irons to use the stadium as their home ground on a 99-year lease that began in 2016, with an initial agreement of £2.5million a year, now £3.5million to use the stadium.
Explaining the state of the contract on The Price of Football (25 September) Maguire said: “They (West Ham) pay the rent for the matches in which they participate. If you take a look at the running costs of E20 Stadium LLC, you will find that the running costs are high because E20 signed what we refer to as an onerous contract.
“Which is where you’re effectively renting out something and you’ve made such a hash of the deal and you’re locked into it for a long period of time. I was looking at the latest E20 accounts and they’ve already made losses of over £300million.
“They had a £7million floodlight upgrade, now West Ham have benefitted from that, but West Ham didn’t have to pay a penny. They’ve got an agreement with UK athletics that when there’s an athletics tournament, is that E20 Stadium are responsible for the reconfiguration of the seats. That costs an absolute fortune.”
For the Hammers, this stadium ownership model is ultimately quite a helpful deal, as they’re getting the benefits of stadium upgrades without having to be the people shelling out the money to build things like new floodlights or take down temporary athletic seating.
Now that also means that West Ham are missing out on the opportunity to rent the stadium out during the off-season and profit from that, as many clubs often do with concerts and fan events following the conclusion of the league campaign.
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There have been suggestions that the Irons would be open to purchasing the stadium in the future, but currently, their high rental costs are still well below what would be required to run the stadium permanently so a deal to purchase would make little sense.
Despite the onerous contract that Maguire explained, the Hammers are the party to benefit from the “hash of the deal,” even if they don’t necessarily own their stadium.
