Marketing & Sponsorship
Man City unveil new PUMA away kit for 2023/24 season
Manchester City have unveiled their new away kit which will make its debut in the first game of the 2023/24 Premier League season.
Inspired by Manchester’s industrial history, City have opted for an all-over graphic print which has been designed to emulate old weave patterns present in the city, while also combining a retro pattern with a modern style.
The kit is made up of a white base with stunning gold trim – a tribute to the famous brickworks of Ancoats – with an image of the city’s skyline also present on the inside neck of the shirt.
City will wear the kit to kick off the defence of their Premier League title when they get the new season underway against Burnley on Friday evening.
City’s director of integrated fan experience Serena Gosling said: “We’re delighted to reveal our 2023/24 away kit today, completing our offering of kits for the new season.
“Both our home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again.
“As we launch our away kit today, we hope that our fans love the inspiration and design of this kit too.”
PUMA’s Marco Mueller added: “We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel.
“The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands.
“The jersey is powered by Manchester – combining industrial colours with a traditional collar that really gives a progressive but classic style.”
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