Marketing & Sponsorship
Tom Brady becomes minority owner of Birmingham City FC
Tom Brady will serve with the Birmingham City FC board and its leadership team as the chairman of a new advisory board.
One of the most popular quarterbacks in the National Football League (NFL), Tom Brady has unveiled a deal with Knighthead Capital Management that would make him a minority owner of the EFL Championship club, Birmingham City FC (BCFC).
As part of the new deal, Tom Brady will serve with the BCFC board and its leadership team as the chairman of a new advisory board. In the wake of Brady’s incredible success in the NFL, Birmingham supporters will be hoping he can replicate that success with the Midlands side in coming years and take them back to the first tier, the marquee football league in England, Premier League (PL).
Brady will use his expertise as a leader to help the team in a variety of ways, such as by consulting with the sports science department on ‘health, nutrition, wellness, and recovery systems and programs.’ Moreover, he will also support the club’s international marketing initiatives and find new business alliances.
Brady, the NFL legend and one of the all-time best players in the game, retired in 2023 after 23 brilliant seasons. Brady owns the record for the most Super Bowl triumphs with seven and the most Super MVPs with five, among his countless other honours and successes.
Tom Wagner, Co-founder of Knighthead Capital Management, commented, “Tom Brady joining the Birmingham City team is a statement of intent. We are setting the bar at world class. Tom is both investing and committing his time and extensive expertise. As Chair of the Advisory Board Tom will have a direct impact on the Club. The Men’s, Women’s, and Academy teams are going to benefit from the knowledge. The goal that Tom has committed to own is to make Birmingham City a respected leader in nutrition, health, wellness, and recovery across the world of football.
“A commitment to Blues fans was made on May 8, 2023, to add experts from the world of sport and football to the team, putting in place the building blocks for future success. With Garry Cook as CEO, Hope Powell as Women’s Technical Director and now Tom Brady we are off to a fast start. Success does not come overnight. It takes time. But when you have great leaders in place everything becomes possible.“
Tom Brady, said, “Birmingham City is an iconic club with so much history and passion and to be part of the Blues is a real honour for me. BCFC is built on teamwork and determination and I’m excited to work alongside the board, management and players to make our Second City club second to none. I’ve been part of some amazing teams in my day, and I’m looking forward to applying my perspective to create that same success here in Birmingham.“
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