The central governing body for world football, FIFA has secured a sponsorship tie with the Chinese manufacturing and distribution company of dairy products and ice cream,...
Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international marketing platforms for any brand to...
To witness Lionel Messi make his US debut might require a payday as tickets for his expected first match on Friday for Inter Miami in the...
When the 2023 FIFA Women’s World Cup opens in Australia and New Zealand on July 20, the lasses representing 32 countries across the globe, including the...
Christian Horner has revealed that Red Bull held “a couple of conversations” over the possibility of signing Lewis Hamilton, after the team principal shared his hope...
Sunday’s Wimbledon final was billed as the ‘ultimate showdown’ by the Spaniard’s opponent, seven-time champion Novak Djokovic, and Alcaraz responded with a suitably inspired performance for...
The international football governing body, FIFA, has partnered with the entertainment content creation platform, TikTok. This new arrangement has been developed for multiple digital activations ahead...
The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8. As part of the deal, BK8 will...
The Confederation of African Football (CAF), on Thursday, posted commercial revenues of USD $125.2 million – a 17% year on year increase. The African football governing...
Real Madrid have been asked to explain why €122m in expenses have not been explained in their club accounts. The Telegraph released an exclusive report on...
