Connect with us

Marketing & Sponsorship

Mengniu becomes official FIFA Women’s World Cup 2023 sponsor

Published

on

Mengniu

The central governing body for world football, FIFA has secured a sponsorship tie with the Chinese manufacturing and distribution company of dairy products and ice cream, Mengniu Dairy.

Following the partnership, the brand has been named the official sponsor of the FIFA Women’s World Cup 2023, which is set to begin on Thursday i.e. July 20 in Australia and New Zealand in July.

Mengniu has now collaborated with FIFA three times, having previously served as an official sponsor of the FIFA World Cups in 2018 and 2022. Mengniu wants to spread the company’s idea to football fans all around the world by reiterating its commitment to international sporting events.

With over a million tickets already sold, the FIFA Women’s World Cup 2023 is likely to be the most profitable distinct women’s sports event in history. As part of the deal, Mengniu plans on launching a number of branding and promotional initiatives, utilising the competition’s offline locations and FIFA’s online channels.

Furthermore, Mengniu will also assist the Chinese women’s football team as the official partner of the CFA Team China, alongside its sponsorship of the FIFA Women’s World Cup 2023, helping the growth of women’s football in China.

Romy Gai, FIFA’s Chief Business Officer, said, “We welcome Mengniu Group as an Official Sponsor of the FIFA Women’s World Cup 2023. Our past collaborations during the FIFA World Cups have fostered a strong connection based on shared values. We look forward to working with Mengniu to deliver a spectacular football spectacle when the FIFA Women’s World Cup kicks off later this month.”

Jeffrey LU, CEO and Executive Director of Mengniu Group, said, “Our continued successful collaboration with FIFA underscores the high regard that FIFA has for Mengniu’s brand and product quality. With our mission to provide a little bit of nutrition to every life, Mengniu strives to offer consumers both on and off the field a nutritious and delightful experience. We hope to join forces with FIFA in encouraging more people to engage with and love football, finding health and happiness through the beautiful game.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

NRFF President Applauds ValueJet’s Support For Rugby Development

Published

on

By

President of Nigeria Rugby Football Federation, NRFF, Dr Ademola Are has hailed the impact of ValueJet on rugby development and sports generally in the country.

Dr Are who was speaking on the sideline of the just concluded National Youth Games in Asaba, where Delta State emerged winner in both the male and female events of rugby, said ValueJet’s contributions to sports development cannot be overlooked.

“We can’t overemphasize the impact of ValueJet in Nigeria rugby because they came at a time we needed them the most and all thanks to the president of the company, Kunle Soname who went the extra mile to ensure that Nigeria senior men national team, the Black Stallions participated at Africa Sevens Olympic qualifier in Harare, Zimbabwe.

“Despite not being the most popular sport in the country, he saw the potential in rugby when others were hesitating just like he has for other businesses of his with his canny business acumen.

“The federation is happy with the involvement of the company in rugby and we hope to consolidate the collaboration by ensuring that the federation continues to give them the mileage they deserve through our programs.”

Nigeria Rugby Football Federation has set plans in motion for all their activities for the next calendar year which involves the kickoff of Rugby League, regional programs and participation in international rugby programs for 2024.

Continue Reading

Marketing & Sponsorship

Tottenham Hotspur commence partnership with Socios.com

Published

on

By

The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.

In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.

The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.

Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.

The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.

Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.

Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”

Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”

Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.

Continue Reading

Marketing & Sponsorship

Inter Milan FC Reaffirm Partnership Renewal With Acqua S.Bernardo

Published

on

By

The famous Italian football club, Inter Milan FC have announced a partnership extension with the leading Italian mineral water brand, Acqua S.Bernardo.

Following the extension, Acqua S.Bernardo continues to be the official water partner of the Nerazzurri until the end of the 2025-26 Serie A season.

Through this renewal, the mineral drinking water brand will continue to be available to all Biscione men’s and women’s teams, as well as in the hospitality rooms at the San Siro Stadium and at all press conferences and other official club events.

Antonio Biella, Director General, Acqua S.Bernardo, said, “It is a great pleasure to remain alongside Inter, who have always represented Italy at the top levels of international football. Inter is one of the symbols of Milano, a city emblematic of Italy and S.Bernardo has always privileged Italian style, the bottle for our lightly mineralised water was also created by celebrated Italian designer Giorgetto Giugiaro.”

Before this development, the club already forged alliances with brands such as U-Power, BPER Banca, Santa Margherita, Enel, La Molisana, and Nike.

Acqua S.Bernardo spring water is defined by low levels of sodium, potassium, and magnesium, as well as a low dry residue (34.5mg/L), placing it among the less mineralized spring waters. As a result of its low salt percentage, it is frequently classified as “light” spring water.

La Beneamata are at their peak, and they are performing well in the ongoing edition. Till now, they have won five games in their six matches and secured 15 points. They are all set to face Salernitana in their next clash, tomorrow, October 1, at 12:15 AM IST.

Continue Reading

Trending