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Bundesliga doubles French-language options in sub-Saharan Africa with New World TV



Bundesliga International has agreed a broadcast deal with New World TV to be able to show Bundesliga and Bundesliga 2 in French and selected local languages for the next three seasons. The deal, which officially begins at the start of the 2023-24 season, covers 22 francophone countries across sub-Saharan Africa.

As part of the deal, the broadcaster will hold non-exclusive Pay-TV rights to show the Bundesliga and Bundesliga 2, as well as the German Supercup, which takes place at the start of each season between league and cup winner, and the all-important Bundesliga play-off matches that take place at the end of every season. In its home market of Togo, New World TV has also acquired the Bundesliga’s Free-To-Air rights with a commitment to broadcasting one match per matchday FTA on its own sports channel, thereby extending the opportunity for fans across the nation to watch the best of German football.

We are delighted to join forces with our new and ambitious partner New World TV, as part of our multi-faceted, localised approach.

Peer Naubert, Chief Marketing Officer Bundesliga International
Furthermore, New World TV will work with the league and its partners to develop and implement a local content and marketing strategy which includes broadcasts in local languages such as Lingala, Wolof, Bambara, Dioula and Ewe, and further activations to enable a closer engagement with football fans across Francophone Sub-Saharan Africa.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “We are delighted to join forces with our new and ambitious partner New World TV, as part of our multi-faceted, localised approach. As well as a range of transmissions in local African languages, New World TV provides a fresh perspective and furthers our offering to fans in Francophone Sub-Saharan Africa.

“The Bundesliga is the fastest growing league across the continent, and with more options to watch, as well as a range of digital and social media channels to engage with, we are committed to serving football fans in Africa and bringing them closer to the biggest matches and their favourite stars.”

Nimonka Kolani, Managing Director of New World TV, said: With the rights for the Bundesliga secured, New World TV can now broadcast one of the most prestigious national football leagues in the world. This new major partnership strengthens our position as one of the continent’s leading sports channels and the home of international football competitions, and we are looking forward to working with the team at Bundesliga International to showcase the ever-evolving storylines that come from Germany each week.”

The Bundesliga has a long history of giving African players the opportunity to shine on a global stage. Alongside the likes of Jay-Jay Okocha and Sammy Kuffour, Africans have left a great legacy on football in Germany and continue to do so, with players such as Sadio Mané and Sébastien Haller currently leading the line for FC Bayern München and Borussia Dortmund respectively, and Naby Keita rejoining the Bundesliga with SV Werder Bremen.


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Anniversary: PUNCHERS perfect winning strategies as Agali opens Media Amalgamated training



With just eight more days before the kick-off of the highly anticipated novelty match between The PUNCHERS and Media Amalgamated team as part of celebrations of the 50th anniversary of The PUNCH, The PUNCHERS worked on their winning strategies on Friday at the Mountain Top University, Magboro, Ogun State.


The PUNCHERS go up against Media Amalgamated, a select group of journalists from Tribune, Nation, Vanguard, ThisDay, Leadership, Telegraph and The Guardian newspapers at the Mobolaji Johnson Arena, Onikan, Lagos February 24.


The highly anticipated and potentially explosive novelty match marks the commencement of an array of epoch-making activities for the 50th-anniversary celebration of Nigeria’s most-read newspaper.


In the second training session held at the team’s home ground, Mountain Top University, along the Lagos-Ibadan Expressway, the PUNCHERS, with 31 players from different departments of the company and coaches by AFCON 1992 bronze medallist, Friday Ekpo, intensified training ahead of the clash.

PUNCHERS’ veteran midfielder, Godspower Otor, said along with his teammates, they would concentrate on training and do their talking on the pitch.

“I read what one of our opponents said that they would flog us and I just laughed,” he said.


“We will allow them do their talkings in the media while we focus on training and allow the results to do justice. We are focused and training hard, our coach Friday Ekpo is not leaving any stone unturned as he ensures we get our movements and tactics right.

Friday’s training focused on our strategy, which we will perfect before the game day and I am sure we will be ready for the encounter.”


The PUNCHERS will have their third training on Saturday (today) as they intensify preparations for the novelty game against Media Amalgamated.


Former Super Eagles forward and bronze medallist at the 2004 Africa Cup of Nations, Victor Agali, has been handed the task of coaching the Media Amalgamated team, who have their first training session today at the Legacy Pitch of the National Stadium, Lagos.



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Ivory Coast vs. Nigeria: How to watch Africa Cup of Nations, TV channel and live stream



The Africa Cup of Nations will see a true heavyweight clash as hosts Ivory Coast take on Nigeria in Group A.

Back on Saturday, Les Éléphants started AFCON off well, notching a 2-0 win over Guinea-Bissau in the tournament’s opening match.

However, one day later the Super Eagles were stunned by Equatorial Guinea, and needed a Victor Osimhen goal to come back for a 1-1 draw.

That leaves Nigeria in need of a result — and possibly even a win — to avoid a must-win situation during the final round of group-stage matches. A loss would leave a star-studded side on the brink of elimination.

For Ivory Coast, meanwhile, a win would guarantee a place in the knockout stages, and a draw in Group A’s other match would secure the top spot in the section.

Here’s everything you need to know ahead of the match.

Ivory Coast vs. Nigeria (AFCON)
When: Thursday, Jan. 18
Where: Olympic Stadium of Ebimpé (Ivory Coast)
Time: 12 p.m. ET
Channel/streaming: beIN SPORTS, Fubo


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Elegbeleye: NPFL Broadcast Rights still Available, No Exclusivity



Companies seeking to acquire Broadcast rights of the Nigeria Premier Football League (NPFL) have been invited to approach the league body with offers for negotiation.

Chairman of the NPFL, Hon Gbenga Elegbeleye on Wednesday clarified that the adopted marketing approach of the board is for non-exclusivity which has not foreclosed the signing up of more rights holders.

Elegbeleye described as shocking, claims by an individual alleging that there was an offer for $11m dollars to the NPFL for the rights before the StarTimes deal was executed.

“For the avoidance of doubt and for public records, the NPFL and StarTimes deal took months to conclude and all through the duration of our negotiations, nobody approached us with any offer”, explained the NPFL Chairman.

He further narrated efforts of the defunct Interim Management Committee (IMC) to attract a Broadcast partner including getting the Nigeria Communications Commission (NCC) to broker a meeting with Supersport which at the end didn’t express interest in taking up the offer.

“The NPFL has an office in Abuja and the facilitator of the said $11m offer knows this place and has contacts of the NFF President. We are still very much open to negotiating as our deal with StarTimes provides for a third-party investor. 

“Let the person please come to our office or to the Nigeria Football Federation (NFF) because we are still open for more partnerships in the Broadcast space”.

The NPFL boss explained that the unbundling of the broadcast bouquet has made it possible to accommodate multiple partners

“It is obvious that we have unbundled the broadcast products and segmented the number of matches any rights owner can show every matchday. So there is still a window to accommodate genuine interests in our league broadcast partnership”, declared Elegbeleye, who also is the NFF’s Second Vice President.

Faulting claims that the League fail foul of the Public Procurement Act which governs sales of government assets in the country, the former member of the Federal House of Representatives, said, “The NPFL is incorporated as a private company limited by guarantee at the Corporate Affairs Commission (CAC) and is not captured in government funding.

“We do not receive funding from the Government but run our programme from money generated through sponsorships and we operate a transparent system that accounts for sponsors/investors’ funds to maintain the integrity of the league.

“In any case, we have made sufficient noise right from the inception of the IMC and we were able to have the very successful Super 6 on television, so there’s no person in the industry who is not aware that the League hasn’t been on television for the past six years. Where were they”? he retorted.

So far, the NPFL has secured two Broadcast Partners in Propel Sports Africa (PSA) for the Over The Top (OTT) platform and StarTimes for the Direct To Home (DTH) cable platform.


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