When news broke that Turkish Super Lig clubs were circling Nigerian superstar Victor Osimhen, it should have sparked excitement. But instead, it triggered a wave of...
The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the official match ball sponsor for all...
Arsenal have announced a multi-year partnership with Airwallex which will see it become the club’s Official Finance Software Partner in a deal that aims to and...
Midea will become an Official Sponsor of the 2025 African Cup of Nations (AFCON) – marking the Chinese white goods giant’s first formal partnership with the...
Turkey’s Umraniyespor has signed a one-year back of jersey sponsorship with DBE Holding for the 2025–2026 season. Speaking at the signing ceremony, Umraniyespor President Ömür Aydın...
Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the country’s top tier 3F Superliga from...
Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to be worth a minimum of £1bn,...
West Ham United Women have unveiled Paul Robinson Solicitors as the team’s new Back of Shirt Partner in a multi-year deal. Paul Robinson Solicitors have been...
AC Milan have teamed up with PUMA Golf for a limited-edition capsule collection that merges elite football with golf heritage. The collaboration, launched under Milan’s new...
In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu...
