The Dubai based airline, Emirates, is back in the German Bundesliga after agreeing a seven-year agreement with the current champions, FC Bayern Munich. The airline will...
The 1xCup 2025 officially continued in style as the tournament’s group stage draw was held at the Radisson Blu Hotel in Lagos, drawing a high-profile...
Volkswagen is accelerating its commitment to European football with two significant partnerships that signal the German automotive giant’s serious intent to marry sustainable mobility with the...
The transfer drama surrounding Nigerian forward Ademola Lookman has taken centre stage in Italy, with tensions rising between the player, his club Atalanta, and potential suitor...
Bundesliga International have signed a three-year deal with Taicang hi-tech zone in China, in an effort to “support Sino-German economic, cultural and football development in the...
La Liga have signed a multi-year partnership with Lowe’s, which will see the brand become the title sponsor of its North American ‘El Partidazo’ event series....
If you thought Premier League clubs would wean themselves off gambling sponsors ahead of an impending ban, think again. Leeds United have become the latest to...
FC Barcelona have officially announced they have signed an agreement with the government of the Democratic Republic of the Congo (DRC) on a four-year partnership that...
AS Monaco and Teddy Smith, premium partner of the Club du Rocher since 2023, unite football and fashion with a brand-new collection of clothing inspired by...
US retailer Walmart has planted its flag firmly in the beautiful game, striking a multi-year deal with Major League Soccer (MLS) and the Leagues Cup that...
