Juventus said on Tuesday U.S. carmaker Jeep will pay 69 million euros ($77.16 million) to become the Italian soccer club’s front-of-jersey sponsor until June 2028. Of...
The English Premier League (EPL) has renewed its licensing agreement with Avery Dennison for another five seasons, extending the partnership through to the end of the...
The Union of European Clubs (UEC) has proposed an overhaul of how UEFA distributes funds from its club competitions to better recognise player development. At the...
FIFA continues to land sponsors at an impressive rate for the 2026 World Cup co-hosted by Canada, Mexico, and the United States. Global spirits leader Diageo...
AS Monaco have announced the extension of their partnership with Portuguese sports nutrition company Zumub, which will remain the club’s official nutrition supplier through to the...
American Airlines is the latest big-name corporation to partner with FIFA stumping up an undisclosed amount of dollars to become the Official North American Airline Supplier...
BetKing is thrilled to announce the official launch of JJ BallX, an exclusive, culturally localized street football-themed crash casino game in partnership with the legendary Nigerian...
Former Wycombe Wanderers owner Rob Couhig has reached an agreement to buy Reading, the English League One club said on Saturday. The 75-year-old American lawyer has...
Manchester City have a chance to forge an advantage on their Premier League rivals in the race for Champions League football as they are in action...
FC Barcelona unveiled the special edition Travis Scott shirts that the team will wear for next weekend’s El Clasico against Real Madrid. As has become tradition,...
