Manchester United have penned a new 10-year deal with sportswear giants Adidas worth £900million across the course of the agreement. The fresh terms mark a significant...
The Serie A club, Genoa Cricket and Football Club (Genoa CFC) have announced a new sponsorship deal with Pulsee Luce e Gas, a fully digital brand...
The Serie A team, AS Roma have unveiled a new association with one of the leading online entertainment platforms, 678.com. With this development, 678.com has been...
The Vietnamese pay TV operator, Saigon Tourist Cable Television (SCTV) has acquired broadcast rights to the Spanish professional football competition, LaLiga. With the multi-year contract to...
The Premier League club, Fulham FC have unveiled an association with the Buckinghamshire-headquartered company, GRIDSERVE. In this development, GRIDSERVE has been named the electric vehicle partner...
Among the battles of the brands at the Women’s World Cup, no showdown likely means more dollar-wise than the one playing out between Adidas and Nike....
Berlin-based magazine and fashion brand 032c has connected with Italian football giant Juventus to present a brand-new collection — and it looks to merge the magic...
The partnership between the SPFL and Vodka brand Glen’s owner, The Loch Lomond Group, started in 2020. Glen’s Vodka, as well as several other of Loch...
The Bundesliga unit, 1. FC Union Berlin have announced a new sponsorship deal with the premium streaming service, Paramount+. Following this deal, the brand is set...
FIFA has shut down a reporter’s question to Morocco’s national captain asking about gay players on her team at a tense Women’s World Cup press conference....
