Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup....
US engine oil Valvoline has announced its sponsorship of the 2026 World Cup that will be co-hosted in its core domestic markets of Canada, Mexico and the...
Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium....
With UEFA’s top-tier club competitions heading into a new commercial era, Relevent Sports has unveiled the senior leadership team that will steer the global monetisation of...
West Ham United and London Stadium have signed new multi-year deals with BrewDog, making the independent brewer the official beer partner of both the Premier League...
Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season. The new Vodafone deal runs for...
Mediapro has been appointed by Concacaf to produce and distribute the broadcast signal for 30 World Cup 2026 qualifying matches. Production will begin with two rounds...
Spanish sportswear company Joma Sport has pulled off something of a masterstroke, securing a multi-year partnership with Brentford that will see them become the Premier League’s...
The UEFA Women’s Champions League has found a new home in the UK with Disney+ clinching a landmark five-year deal to broadcast European women’s football’s premier...
Aston Villa have opened a new 10,000 square-foot retail space in Birmingham’s Bullring shopping centre, marking a significant commercial milestone for the club as they look...
