England’s match officials will be decked out in Puma kit following a multi-year deal agreed between the sportswear giant and the Professional Game Match Officials (PGMOL)....
The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal....
Juventus Academy annonce partnership with Inspired Education Group! Juventus is pleased to announce a new partnership with Inspired Education Group to deliver the football training programme...
Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month after it was absent from the men’s Euro 2024...
Home appliances giant Midea has expanded its Asian Football Confederation (AFC) sponsorship to becoming a Global Supporter of the AFC’s national team competitions in a multi-year...
The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s...
Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading...
Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics...
The Ghana Armwrestling Federation (GAF), in a bid to promote physical fitness and sports development among security personnel, has met with the leadership of the Ghana...
The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner...
