AC Milan & Winbet Announce Eastern Europe Partnership

Italian giants AC Milan has agreed a deal with Bulgarian betting company WINBET who will become the club’s Official Regional Betting Partner. The long-term partnership was signed in Sofia in the presence of Maikel Oettle, chief commercial officer of AC Milan, club legend Alessandro Costacurta and WINBET’s COO Viktor Perenovski.

The partnership will focus on key markets such as Bulgaria, Romania, Serbia, Croatia, and Belarus.

The new partnership is the first time a Bulgarian betting company has aligned with a top-tier European football club. Together, AC Milan and WINBET, will drive fan engagement, offering local supporters exclusive content, premium experiences, and exciting promotions.

“We are delighted to welcome WINBET into our Rossoneri family. This partnership represents a dynamic way to bring our heritage and passion closer to our fans in Eastern Europe. Together with WINBET, we aim to create fresh, creative touchpoints that deepen fan connection and celebrate the AC Milan spirit”, said Oettle.

WINBET’s COO Viktor Perenovski, added: “The partnership with a club like AC Milan is of utmost importance to us and will further expand WINBET’s footprint in sports. It will allow us to offer the AC Milan fans in the region and all of our customers a truly meaningful user experience and even more interesting opportunities and offers.”

Insideworldfootball.com