Marketing & Sponsorship
Villa Targets Growth With Birmingham Store
Aston Villa have opened a new 10,000 square-foot retail space in Birmingham’s Bullring shopping centre, marking a significant commercial milestone for the club as they look to capitalise on recent on-pitch success with stronger off-pitch positioning.
The two-storey store represents the club’s most prominent physical retail investment to date and aligns with a wider strategy to elevate the Villa brand both domestically and internationally. It coincides with the club’s push to return to the UEFA Champions League for the second straight season after a hiatus from the top of European football stretching over four decades.
More than just a merchandise outlet, the Bullring store features a customisation studio dubbed “Aston Works”, a museum-style heritage display, and branded immersive spaces.
The store is also designed to increase visibility beyond Villa Park, placing the club alongside some of the UK’s biggest retail brands in a high-footfall, central commercial hub in the nation’s second city.
Villa partnered with adidas in a multi-year technical kit deal which began at the start of 2024-25, and the new outlet serves as the launchpad for their co-branded away kit for the coming season.
While Premier League clubs have long embraced global e-commerce, bricks-and-mortar retail remains a key asset in fan engagement and brand visibility. Villa’s investment comes as the club positions itself for long-term growth under owners NSWE, who have focused heavily on infrastructure upgrades, digital presence, and strategic partnerships.
“Today’s opening marks a major milestone in our retail journey and broader growth strategy,” David Asquith, Vice President of Retail at Aston Villa, said. “We’ve worked hard to create a space that is immersive and aspirational, going far beyond traditional retail to proudly reflect the culture and history of Aston Villa.
“This store brings Aston Villa into the heart of Birmingham city centre in a bold and exciting way. It underlines our commitment to innovation, commercial excellence, and delivering memorable experiences for our fans. We’re thrilled and can’t wait to welcome more supporters to the Bullring store over the coming months and years to come.”
Paul O’Brien, Director of Leasing & Commercialisation at Hammerson, commented: “The opening of Aston Villa’s store is an important milestone and an exciting addition for Bullring, acting as a prime example of Hammerson’s dedication to quality brands and experiences at our best-in-class spaces. This flagship opening demonstrates our successful strategy of creating the right spaces for local and global brands alike, helping them reach a vast catchment while further enhancing Bullring’s position as one of the UK’s leading prime retail and leisure destinations.”
Insideworldfootball.com
LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
View this post on Instagram
Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
-
The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
-
Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
-
Fan Culture → The chants, the memes, the jerseys, the digital communities.
-
Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
-
In The Other News3 days agoDollar To Naira Exchange Rate Today, December 2, 2025
-
Premier League1 day agoArne Slot Explains Bold Salah Decision As Liverpool Drop Points Against Sunderland
-
CHAMPIONS LEAGUE2 days agoChampions League Top Scorers 2025-26: Mbappe, Haaland, Osimhen Lead The Golden Boot Race
-
Serie A3 days agoDele Alli Sent Trial Warning After Scary Fall From Grace As Ex-Tottenham Midfielder Faces Slim Opportunities
-
LaLiga3 days agoStop the Messi Comparisons: Yamal Faces Dangerous Pressure
-
World Cup 20262 days agoFIFA To Expand VAR Rules For The 2026 World Cup With New Corner-Kick Reviews
-
AFCON 20252 days agoAFCON 2025: Chelle Names 5 Misfiring Strikers in Super Eagles 54-Man List
-
Premier League3 hours agoManchester United Left Shocked As Late West Ham Goal Snatches Dramatic Draw At Old Trafford