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TikTok To Sponsor Sports Teams Across Leagues

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TikTok To Sponsor Sports Teams Across Leagues

As the app continues to expand its sports coverage, TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues, with the social media platform to be the first to have its logo featured on the Capitals’ road jerseys beginning in the 2024-25 National Hockey League season.

Despite TikTok’s ongoing battle with the U.S. federal government, the ByteDance-owned company is rooting itself in the country’s capital via a multiyear deal with Monumental Sports & Entertainment (MSE), which includes partnerships with the Capitals, the NBA’s Washington Wizards, the WNBA’s Washington Mystics, the NBA G-League’s Capital City Go-Go and NBA2K’s Wizard District Gaming.

In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which it says will feature tentpole events and initiatives celebrating 50 years of Capital hockey.

According to Jim Van Stone, president of business operations and CCO at MSE, the multiyear partnership with TikTok aims to “grow the game, showcase our players’ personalities” and “engage with the TikTok community through content creation.”

A potential nationwide ban has not stopped TikTok from signing new deals with major sports organizations.

Last week, the platform announced an extension of its ongoing partnership with the National Football League to continue hosting exclusive content on the app.

And earlier this summer, TikTok captured the attention of golf fans this summer by hosting the Creator Classic, a nine-hole competition among the platform’s biggest golf content creators in partnership with PGA Tour.

In addition,TikTok built off its partnership with Britain’s Olympics and Paralympics teams to launch a new marketing campaign featuring standout UK athletes while highlighting the app’s behind-the-scenes connection to the global sporting event.

In general, TikTok has made a bigger push toward facilitating sports content on the app since releasing a report in 2023 that showed video views for #hockey, #basketball, #rugby, #volleyball, #football, #cricket, and #baseball up year-over-year, many up over 100%.

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How To Stream AC Milan vs Liverpool Match Online For Free

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How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

 

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Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

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Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

A record 6,000 runners, local and international from across the African continent and Nigeria have registered for the third Lotus Bank Abeokuta 10km Run slated for September 28, 2024, as the organisers, Nilayo Sports Management Limited guns for a bronze label status for the race.

The Chief Operating Officer of Nilayo Sports Management Limited, Mr. Ebidowie Oweifie, noted that the theme of this year’s edition of the Abeokuta 10km Race titled ‘For Greatness’ out is out to commemorate the birthday anniversary of the Egba paramount ruler, the Alake of Egbaland, Oba Adedotun Aremu Gbadebo 111, the 10km Run will flag off at Iyana Oloke at 6am and finish at The Alake Palace, Abeokuta.

Kenya’s Peter Nwaniki is the men’s race defending champion at a time of 28 minutes 14 seconds, while Shamila Kipsirir also of Kenya is the women’s defending champion. Nigeria’s race men’s defending champion is Francis James at 31minutes 08seconds, while the women’s defending champion is Patience Daylop at 36 minutes 31 seconds.

This edition of Abeokuta10km Race will be sponsored by Lotus Bank, FEBBS Premium Water, Fatgbems Petroleum Limited and Cash Token.

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Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

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Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

Fifa has announced Lay’s as an official sponsor of both the 2026 World Cup and 2027 Women’s World Cup.

Deal covers brands including Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa
Lay’s to offer exclusive experiences, merchandise and consumer activations.

Brands secure exposure through matchday LED stadium display boards, press conference backdrops, fan zones, as well as in-store and digital promotions.

Snack giant to recognise and reward ‘fan of the match’ at games from both tournaments.

This global extension comes after Frito-Lay served as a regional supporter during the 2022 World Cup and as tournament supporter at the 2023 Women’s World Cup.

The deal sees Fifa add another US-based sponsor to the 2026 tournament, which is being co-hosted by Canada, Mexico and the US, after Bank of America joined the competition’s global sponsorship tier in a reported US$100 million deal.

“We’re delighted to extend this partnership with Lay’s and strengthen our collaboration as we head into a historic period for Fifa and the wider football community,” said Fifa president Gianni Infantino.

“After being involved in the last Fifa World Cup and Fifa Women’s World Cup, we’re proud that Lay’s has shared in our trust, vision and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.”

Steven Williams, chief executive of Frito-Lay and Quaker North America, added: “Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global.

“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world.”

With the US a huge commercial market for Fifa, soccer’s global governing body will look to add more American-based brands to the 2026 World Cup ahead of the tournament, which is scheduled to take place from 11th June to 19th July.

 

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