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CAF to make about $75m in estimated revenue for AFCON 2023

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At the Stade Alassane Ouattara Stadium in Abidjan last Sunday, mixed emotions filled the air. Heartbreak for the Super Eagles of Nigeria and joy for the Elephants of Cote d’Ivoire, who clinched the AFCON 2023 trophy with a 2-1 victory over Nigeria.

Ivory Coast’s remarkable journey to lifting the trophy concluded a thrilling AFCON, making it the best experience so far.

 

During the Africa Cup of Nations opening ceremony on January 13th, CAF President Patrice Motsepe expressed optimism that AFCON 2023 would be the best so far. The events and drama that unfolded in Abidjan undoubtedly support this claim.

 

Before the final of the competition, Dr Patrice Motsepe mentioned in a press conference that nearly 2 billion people had tuned in to watch AFCON 2023.

 

The notable rise in viewership was linked to broader broadcast rights, media coverage, commercial partnerships, and the influence of social media.

CAF had 17 commercial partners for the tournament, which included TotalEnergies as the title sponsor, official sponsors such as 1xBet, Visa, and Orange, along with regional sponsors like Ecobank, Unilever, and MTN.

 

Matches were shown in about 180 countries through deals with partner broadcasters like Sky, Canal+, beIN Sport, BBC, and MultiChoice, as well as 45 Free To Air broadcasters.

 

Media accreditation saw 6,000 journalists apply, which is double the number from the last AFCON in Cameroon in 2022.

How Many People Viewed AFCON 2021 and how it compares to AFCON 2023? 

The CAF activity report for 2021-2022 indicates that around 500 million viewers from 160 nations tuned in to watch AFCON 2021 in Cameroon, marking an increase of 40 nations compared to AFCON 2019 in Egypt.

 

Additionally, CAF recorded 1.4 billion streaming impressions on its digital platforms, and there were 351.4 million online video views associated with AFCON Cameroon 2021.

 

By sticking to the earlier estimate of 2 billion people before the final, it suggests that AFCON viewership saw an increase of over 300%, and this could be more when the official report from CAF is released.

Estimated Sponsorship Revenue for AFCON 2023 

According to GlobalData, a London-based market research firm, it is projected that CAF will generate approximately $75 million in sponsorship revenue from the current AFCON.

 

The tournament featured 17 commercial partners, including TotalEnergies as the title sponsor, along with 1xBet, Orange, and Unilever.

 

In the fiscal year 2021-2022, CAF’s overall revenue reached $103.6 million. The sponsorship funds derived from Competitions contributed significantly to this total, generating an impressive cumulative revenue of $79.8 million.

 

This marked a notable increase of $3.6 million compared to the previous year’s sponsorship funds.

 

The projected sponsorship revenue for the AFCON 2023 alone is estimated to be $75 million, underscoring the substantial and commendable contribution of CAF to this achievement.

PRIZE MONEY FOR AFCON 2023 

In January, prior to the commencement of AFCON 2023, CAF disclosed a 40% increase in the prize money.

 

The champions, Ivory Coast, are set to receive USD 7,000,000. The Super Eagles of Nigeria will be awarded USD 4,000,000, while South Africa and DR Congo will each receive USD 2,500,000.

 

The other four quarter-finalists, Mali, Angola, Guinea, and Cape Verde, will individually get USD 1,300,000.

AFCON 2023 SOCIAL MEDIA IMPACT 

AFCON made a big impact on social media, from lively fan chats to live updates. But it wasn’t just for fun; some people also made money from it.

 

Last year, Twitter started an initiative where users could earn a share of the ad revenue from sponsored posts under their tweets.

 

Some folks partnered with brands, joined subscription programs, or got tips from their followers.

 

For example, a video of the final moments of the Côte d’Ivoire vs. Nigeria match, posted on the official CAF account, got over 15 million views, 1.5 million likes, and 300,000 retweets.

 

According to Statista, the average cost per thousand impressions for social media ads globally was $4.33 in the second quarter of 2023, making the estimated ad revenue around $65,000.

 

The 2023 Africa Cup of Nations was undoubtedly a success both on and off the field. The Confederation of African Football, CAF can take pride in organizing a splendid tournament.

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Jurgen Klopp’s Massive Net Worth, Million-Pound Spanish Mansion And Relationship With Wife

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Jurgen Klopp has made a surprising return to football just months after his tearful goodbye from Liverpool. The German concluded his nine-year tenure at Anfield at the close of last season, passing the baton to Arne Slot.

His exit was met with heartfelt tributes from Reds supporters worldwide, who expressed their gratitude for his remarkable accomplishments in Merseyside, notably triumphs in both the Premier League and the Champions League.

Despite declaring that he would be taking a well-deserved break after leaving Liverpool, it took only four months for the 57-year- old to embark on his first new venture post-Anfield.

Express Sport provides an in-depth exploration of Klopp’s latest position in football, as well as his life within and beyond the sport where he has left an unforgettable imprint.

The German was unveiled as Red Bull’s new ‘Global Head of Soccer’ on Wednesday, signalling his comeback to football following his departure from Liverpool last summer. Although this new role deviates from his typical managerial responsibilities, he will undoubtedly have quite the job on his hands when he begins his new role on January 1st, reports the Mirror.

Klopp will supervise Red Bull’s network of clubs including Salzburg, New York Red Bulls, RB Leipzig and Red Bull Bragantino. While he won’t be engaged in the daily operations of individual clubs, his role will involve providing support to sporting directors to utilise his extensive footballing network to assist in scouting the sport’s top talent. He will also contribute to the training and development of coaches.

Immense net worth
Klopp boasts an impressive financial standing. Celebrity Net Worth estimates his fortune at a staggering £41.8million ($50million), placing him among the elite of the world’s highest-earning football managers.

Reports from Sport published that Klopp’s annual earnings at Anfield hit the £18.5m mark. Beyond his substantial managerial salary, Klopp has secured several high-value endorsement deals with brands such as Opel, Erdinger, VR-Bank, Snickers, Deutsche Vermogensberatung, and previously Puma.

Currently, he represents Adidas as an ambassador, frequently showcasing their gear on his Instagram profile.

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How FC Barcelona Turned €0m Into €240m

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Barcelona’s ability to develop talent through La Masia is paying off handsomely once again.

Over the past few years, three young talents—Pau Cubarsi, Lamine Yamal, and Gavi—have experienced remarkable surges in their market values, transforming the club’s investment of almost nothing into an astonishing €240 million.

These players have become some of the hottest young prospects in world football, showing just how vital La Masia is to Barcelona’s success on and off the field.

Pau Cubarsi – From €1.5m to €30m

Young defender Pau Cubarsi has seen his value skyrocket in recent months. Back in December 2023, Cubarsi was valued at just €1.5 million.

While this wasn’t insignificant for a young, unproven defender, his progression in the senior team and his outstanding performances have led to a massive jump in his value. As of today, Cubarsi is now worth an impressive €30 million.

The rapid rise in Cubarsi’s market worth is a testament to his solid defensive abilities and his adaptability. The 17-year-old has quickly cemented his place as a reliable option at the back for Barcelona.

His composure, vision, and defensive intelligence have caught the attention of scouts and managers alike, pushing his market value up at a phenomenal rate.

With his current trajectory, his worth is expected to rise even further as he becomes a regular for both club and country.

Lamine Yamal – Breaking records with €120m valuation

Arguably the most notable rise in value belongs to forward Lamine Yamal. His journey from promising academy talent to one of football’s hottest prospects has been nothing short of extraordinary.

By the time Yamal made his senior debut, he was valued at just €25 million, a decent figure for a teenager making his first steps into top-flight football. By December 2023, his value had doubled to €60 million, reflecting his growing influence in the team.

However, the real explosion in Yamal’s market value came soon after, with his current valuation sitting at a staggering €120 million. This makes him not only one of the most valuable young players in the world but also one of the most valuable players in general.

At only 17, Yamal is already being compared to some of the best forwards in the world, and his value will likely continue to rise as he continues to develop considering that Paris Saint-Germain are right on his tail.

Gavi – €90m despite injury woes

Young midfielder Gavi has also seen his market value grow despite having been sidelined for nearly a year due to injury.

When Gavi first burst onto the scene, like Yamal, he was valued at around €25 million. His breakthrough performances in midfield, showcasing a blend of aggression, technical ability, and leadership, quickly earned him a much higher valuation.

Today, Gavi is worth €90 million. This is particularly impressive considering his injury troubles, which have kept him off the pitch for an extended period.

Despite this, Gavi remains a highly valued asset for Barcelona, thanks to his previous displays and his potential to return even stronger.

His resilience, combined with his tactical understanding and energy in the middle of the park, makes him a vital part of Barcelona’s future.

 

Player valuations obtained from transfermarkt.com on the date of publication.

 

 

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Messi’s famous Barcelona napkin auction opens in London

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Why Lionel Messi’s Nickname is La Pulga - Details Emerge

The auction for the napkin which famously launched Lionel Messi’s Barcelona career as a 13-year-old opened this week with a guide price of £300,000-£500,000 ($374,700-$624,500).

Bidding for the item stands at £220,000 and will be open with the British auction house Bonhams until May 17.

The sale was originally slated for for March but was postponed due to a dispute over the ownership of the napkin, which has been in the hands of Horacio Gaggioli, an Argentine agent, for the last two decades.

Josep Minguella, another advisor involved in the deal to bring Messi over from Argentina, claimed possession of the napkin following the news it would be auctioned earlier this year.

Gaggioli disputed this, while Bonhams told ESPN there were “no problems” regarding the sale of the napkin, which is listed on their website as “property of Horacio Gaggioli.”

The auction for the napkin has opened after a dispute over it original ownership. Bonhams
Minguella has not replied to ESPN’s request for comment. With Messi’s father, Jorge, beginning to doubt Barça’s commitment to his son in 2000, the club’s director of football at the time, Carles Rexach, hastily scrambled together an agreement on a napkin.

It was signed by Rexach, Minguella, who had helped bring Messi over from South America, and Gaggioli, who helped broker the deal, serving as a promise for a first contract.

Since then, it has remained under the ownership of Gaggioli in a secure vault in Andorra, the Principality to the north of Barcelona sandwiched between Spain and France.

Negotiations for it to be incorporated into Barça’s museum at the club’s Spotify Camp Nou stadium broke down in the past.

The napkin was originally signed on Dec. 14, 2000 at a tennis club in Barcelona after Rexach had received a frantic call from Jorge Messi threatening to take his son back to Argentina.

“That was when, thinking on my feet, I decided everything,” Rexach told ESPN in 2020 to mark the 20th anniversary of the signing.

“Why a napkin? Because it was the only thing I had available to hand. I saw the only way to relax Jorge was signing something, giving him some proof, so I asked for a napkin from the waiter.

“I wrote: ‘In Barcelona, on 14 December 2000 and in the presence of Messrs Minguella and Horacio, Carles Rexach, FC Barcelona’s sporting director, hereby agrees, under his responsibility and regardless of any dissenting opinions, to sign the player Lionel Messi, provided that we keep to the amounts agreed upon.’

“I told Jorge that my signature was there and that there were witnesses, that with my name I would take direct responsibility, there was nothing else to talk about and to be patient for a few days because Leo could already consider himself a Barca player.”

Messi, who now plays for MLS side Inter Miami, went on to become Barça’s greatest ever player, making more appearances (778) and scoring more goals (672) than anyone else who has played for the club.

During over 20 years in Barcelona, he won 10 LaLiga titles, seven Copas del Rey and four Champions League trophies while playing for the club before joining Paris Saint-Germain and later Inter Miami.

Individually, he has won the Ballon d’Or a record eight times and has also been named The Best FIFA Men’s Player on three occasions.

International success with Argentina had eluded him until recently, but he finally won the Copa América in 2021 and the World Cup in 2022 to go with the Olympic Gold Medal he won in 2008.

 

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