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D.C. United Announce Multi-Year Front-of-Kit Partnership with Guidehouse, a DMV-Based Global Consultancy

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WASHINGTON, D.C. (Feb. 15, 2024) – D.C. United today announced a multi-year front-of-kit partnership with Guidehouse, a DMV-based global provider of consulting services to public sector and commercial markets, with broad capabilities in risk management, technology, and risk consulting. The Guidehouse logo will be found prominently on the front of D.C. United’s home and away kits beginning with the 2024 Major League Soccer season, as well as the kits for the D.C. United Academy and professional eMLS team. Notably, this front-of-kit partnership becomes the first-of-its kind in Major League Soccer between a club and a global consultancy.

In addition to Guidehouse being featured on the front of D.C. United’s home and away kits, as well as training tops, Guidehouse will receive naming rights to the East Sideline Suite Level at Audi Field. The partnership also extends to D.C. United’s youth soccer efforts, where Guidehouse will play a leading role in advancing the club’s camps and clinics programming.

“We are confident that our partnership with Guidehouse will prove to be a transformational moment for our club and we are enthusiastic about what this relationship means for the next chapter of D.C. United,” said Danita Johnson, President of Business Operations for D.C. United. “It was important for us to align ourselves with a partner who shared our commitment to using our platform for purposeful, positive impact and a dedication to expanding the influence of our sport to provide more access, equity, and opportunity within our local community and across our region. The local insight – being based here in the region – paired with the international know-how with the work they do across the globe will have an immediate and long-lasting effect on our club’s mission to unite sport, build community, and ultimately compete to win championships.”

Guidehouse is a renowned global provider of consulting and managed services that partners with prominent Fortune 500 companies and public enterprises, specializing in the following categories: defense and security, energy, sustainability, and infrastructure, financial services, health, and state and local government. The Virginia-based business has a workforce of over 16,000 employees spread across the United States, Germany, India, Lithuania, and other global locations.

“Guidehouse and D.C. United have a shared passion and commitment to teamwork, collaboration, and quality,” said Scott McIntyre, Chief Executive Officer of Guidehouse. “Whether on the field, or in the work we do with our clients, great talent, coaching, and dedication is an essential element of our strategy. We are honored to partner together, and see many exciting opportunities to harness the power of our synergies to create amazing new experiences for fans and bring a positive impact to our communities.”

D.C. United engaged Playfly Premier Partnerships as a consultant to assist in the club-led efforts to identify the search for a new front-of-shirt partner.

D.C. United President of Business Operations, Danita Johnson and Guidehouse CEO Scott McIntrye discussed the partnership and the planned impact it is set to deliver to the club and the broader community with internal club media. Watch the full interview on D.C. United’s YouTube channel here.

The club unveiled their new 2024 Major League Soccer home kit this season with the Guidehouse logo printed across the front of the shirt. The club’s new home kit and cherry blossom-inspired away kit are available for purchase at the D.C. United Club Shop located at Audi Field and on www.mlsstore.com/dcunited.

One of the founding clubs of Major League Soccer in 1996, D.C. United are among the most decorated teams in the United States with 13 domestic and international trophies.

D.C. United have called the District home for the last 28 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round and is home to America’s number one sportsbook through a partnership with FanDuel Group.

The Black-and-Red train at the Inova Performance Complex, a state-of-the-art training facility and performance center located in Leesburg, Va. The 40,000 square foot 30-acre training facility, that opened in 2021, features four outdoor practice fields, and a training center equipped with a weight room and recovery facilities.

The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013). For more information and club updates, please visit http://www.dcunited.com and find us on social media @dcunited.

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public sector and commercial markets, with broad capabilities in management, technology, and risk consulting. By combining our public and private sector expertise, we help clients address their most complex challenges and navigate significant regulatory pressures focusing on transformational change, business resiliency, and technology-driven innovation. Across a range of advisory, consulting, outsourcing, and digital services, we create scalable, innovative solutions that help our clients outwit complexity and position them for future growth and success. The company has more than 16,000 professionals in over 55 locations globally. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets, and agenda-setting issues driving national and global economies. For more information, please visit guidehouse.com.

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Man City Lose Landmark Premier League Sponsorship Vote As Clubs Turn Against Champions

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Man City Lose Landmark Premier League Sponsorship Vote As Clubs Turn Against Champions

Premier League clubs have approved changes to the league’s Associated Party Transactions (APT) rules in a bitter blow to Manchester City.

City challenged the APT rules, which assess whether deals between clubs and entities linked to their ownership represent fair market value, on competition law grounds earlier this year.

An arbitration panel found aspects of them unlawful, which City insist makes the entire set of rules “void” until the panel provides further guidance.

Despite this, the vote to update the league’s rules on APTs was held regardless, and needed to be backed by 14 of the 20 clubs to pass. City had hoped that they were on course for victory having received high-profile backing from Aston Villa in the run-up to the decision.

However Villa’s public endorsement of City’s cause and calls for the vote to be pushed back by 90 days has not proven to be enough, with as many as 16 clubs believed to be in favour of the changes.

A Premier League statement read: “The amendments to the rules address the findings of an Arbitration Tribunal following a legal challenge by Manchester City to the APT system earlier this year.

“The Premier League has conducted a detailed consultation with clubs – informed by multiple opinions from expert, independent Leading Counsel – to draft rule changes that address amendments required to the system.

“This relates to integrating the assessment of Shareholder loans, the removal of some of the amendments made to APT rules earlier this year and changes to the process by which relevant information from the League’s ‘databank’ is shared with a club’s advisors.

“The purpose of the APT rules is to ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties. These rules were introduced to provide a robust mechanism to safeguard the financial stability, integrity and competitive balance of the League.”

The Premier League champions had believe the changes to be “unlawful”, having initially brought the legal challenge in June when the Premier League rejected their claim that a new deal between the club and shirt and stadium sponsors Etihad Airways had been at a fair market price.

Villa had been particularly vocal on the issue in recent weeks, with club chairman Nassef Sawiris writing to the other 19 clubs to urge caution and call for a delay to the vote.

In statement to the Daily Telegraph, Sawiris said: “In our view, a vote in 90 days on amended terms taking into consideration the tribunal’s findings will have a significantly greater chance of securing the unanimous support of all 20 Premier League clubs.”

 

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FIFA Announces Multi-Year Agreement With Rock-it Cargo 

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FIFA has selected Rock-it Cargo, a Global Critical Logistics (GCL) company, as the Official Logistics Provider of the FIFA World Cup 26™ – the game-changing edition of the tournament set to take place across 16 Host Cities in Canada, Mexico and the USA from 11 June to 19 July 2026.

“In Rock-it Cargo we have found the perfect partner to entrust with the critical logistics services for the biggest FIFA World Cup ever.”

Rock-it Cargo will help FIFA create history, providing multi-year planning, management and event-logistics services as the FIFA World Cup™ expands to 48 teams and 104 matches across three countries and 16 Host Cities in 2026.

Appointed following a highly competitive request-for-proposal process, Rock-it Cargo demonstrated exceptional experience in planning and delivering event logistics to the world’s most complex and high-profile sporting and entertainment events.

FIFA Secretary General Mattias Grafström said: “In Rock-it Cargo we have found the perfect partner to entrust with the critical logistics services for the biggest FIFA World Cup ever. We’ve been impressed by Rock-it Cargo’s experience and attention to detail, teamwork and passion to deliver operational excellence. Their global model fits perfectly with our extensive ambitions for the tournament.”

As the Official Logistics Provider of the FIFA World Cup 26, Rock-it Cargo will provide planning, management and event-logistics services, including with regard to customs and international freight forwarding, warehouse and distribution operations, on-site venue operations at the International Broadcast Centre and team equipment operations.

The multi-year partnership will begin in 2025, with Rock-it Cargo providing selected services for the new FIFA Club World Cup™ to be hosted across 12 stadiums in 11 different cities in June and July next year. The partnership will expand in scope to include a broader range of services for the FIFA World Cup a year later, with Rock-it Cargo also taking up a position as a Tournament Supporter for the game-changing global event.

President and CEO of GCL, the parent company of Rock-it Cargo, Daniel Rosenthal said: “We are deeply honoured to have been selected by FIFA to support the planning and delivery of the biggest FIFA World Cup ever. For nearly 50 years our team has been trusted by the world’s biggest artists and North American sports leagues to deliver extraordinary experiences through extensive planning, contingency management and outstanding event coordination. We look forward to drawing on our experience in the FIFA World Cup 26 stadiums and Host Cities to help successfully execute the 39-day tournament.”

Beyond its direct relationship with FIFA, Rock-it Cargo’s status as FIFA’s Official Logistics Provider – combined with its deep North American operational and customs experience, centralised warehouse infrastructure and last-mile ownership – will enable a more efficient and sustainable logistics service to be provided to FIFA’s partners, vendors, broadcasters and other stakeholders.

 

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Andres Iniesta Completes Buying Of Danish Club

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Andres Iniesta Completes Buying Of Danish Club

Ex-Spain and Barcelona superstar, Andres Iniesta dominated international and domestic football for decades on the pitch, and he’s now hoping to do the same except on the other side of the white lines after becoming the co-owner of Danish third-division side Helsingør.

Iniesta, who recently announced his retirement from playing said: “It’s a fantastic opportunity to get to know football in a different way.”

This collaboration between the Swiss investment group Stoneweg, and the Spaniards, newly formed sports management company NSN is his first off-field football adventure, though the 40-year-old is currently undertaking his coaching badges in the United Arab Emirates.

In a lengthy interview with the clubs’ website, the man who scored the winner in the 2010 World Cup Final said: “It’s an incredibly exciting club with really good facilities, a lot of good people in and around the club, and a potential in the city to become an important part of Danish football.”

Helsingør currently sit in 7th place in the 12-team division and are coached by fellow Spaniard, Pep Alomar, while the sporting director, Quim Ramón, has previously worked within Barça’s youth academy.

The Danish club was founded in 2005 when five clubs merged together, however, in their 20 years of existence they have never reached the top-flight. Iniesta believes that there is opportunity and ambition to change that saying: “It’s an incredibly exciting club with really good facilities, a lot of good people in and around the club, and a potential in the city to become an important part of Danish football.”

The ownership of Helsingør, has been something of a hot potato over the last few years as they were run by the American investment group led by Jordan Gardner for three seasons until August 2022, before being taken over by the local businessman Bo Bay Haugaard.

With Danish football a cheaper option than traditional European leagues, and a steady flow of talented young players, the opportunity to have ROI is attractive to sharp financial investors.

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