Marketing & Sponsorship

Amokachi, Eguavoen, Others Calls For Support As 40 Lagos Community Teams Battle For 1×BET Football Cup

Forty grassroots football teams drawn from different communities of Lagos State are set to battle for the maiden edition of the prestigious 1×BET football competition.

The 40 teams expected to feature in the competition for non-league sides have been pooled into 5 conferences of 8 teams each.

At the glamourous and welI attended draws and unveiling ceremony held at the highbrow Radisson Blu Hotel, Ikeja, Chief Executive Officer of Match International Limited organisers of the event, Engr. Waidi Akanni, disclosed that beyond responding to its avowed Corporate Social Responsibility programmes, the sponsors of the football competition, 1×BET, are committed to the development of Nigerian football, particularly, at the grassroots levels.

Chairman of 1×BET, Dr. Femi Babalola, was enthusiastic about the objectives of his company, as it concerns its aims, which are tailored towards a holistic development of football in Nigeria, as well as, the needs to use his company as a platform to satisfy and reward the passion of football fans across the country.

Technical Director of Nigeria Football Federation, Austin Eguavoen, praised the sponsors for taking up the initiative to support and develop grassroots football in Nigeria. The former captain and coach of the Super Eagles, regretted the lack of si.ilar opportunities and sponsorship for grassroots football during his playing days. He went on to admonish corporate organisations to join the fray by supporting the development of grassroots football in the country.

Super Eagles legendary striker, Daniel Amokachi, was particularly full of praises for the organisers and the sponsors of the competition. Even as he recalled the glorious days of Nigerian football and how much it positively impacted on the unity, love and peaceful co-existence of the people.

Present at the unveiling ceremony of the competition that is expected to begin October 3, 2023, at the popular Nitel Training ground, Oshodi, were former Nigerian international players such as Henry Nwosu, Friday Ekpo, Victor Agali, Wasiu Ipaye, Loveday Omoruyi and Taiwo Oloyede.

Others include Former Super Eagles coach and renowned football administrator, Chief Fanny Amun, Franklin Howard, Friday Elahor, Benson Edema, Akeem Ishola, David Apelete Dosu and Monday Kanu.

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Marketing & Sponsorship

Özil Helps Umraniyespor Land DBE Holding Shirt Sponsor

Turkey’s Umraniyespor has signed a one-year back of jersey sponsorship with DBE Holding for the 2025–2026 season.

Speaking at the signing ceremony, Umraniyespor President Ömür Aydın said that the deal was made possible with the help of former German international Mesut Özil who is now at the club and who assisted both parties in the negotiations.

“As we begin our season preparations, we are going through a period when clubs need sponsorship support the most. We are delighted to have signed a significant sponsorship agreement with DBE Holding, who has made a great sacrifice for us and has stepped up to the plate,” said Aydın.

“I would especially like to thank Mesut Özil, who has served as a bridge in this collaboration and brought us together. I have personally observed that he has big dreams and goals for Turkish football and its youth. I hope this agreement will be beneficial for both parties.”

A DBE Holdings statement said: “With its sustainability vision and strong business partnerships, DBE Holding continues to grow every day, taking its support for sports and youth one step further. For the 2025-2026 season, DBE Holding signed a back-of-jersey sponsorship agreement with Ümraniyespor, which includes one of the world’s prominent football figures, Mesut Özil.

“This partnership goes beyond a sponsorship deal; it is a testament to our belief in creating value, contributing to society, and the unifying power of sports. As DBE Holding, we are proud to inspire the athletes who compete on the field and the fans who support them.”

Insideworldfootball.com

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Marketing & Sponsorship

Betano Boosts Denmark Presence, Sponsors 3F Superliga

Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the country’s top tier 3F Superliga from the start of the 2025/26 season on July 18.

Betano is already the main partner and shirt sponsor of Danish Superliga club Brøndby IF, as well as the official betting partner of a number of other Danish clubs.

The Kaizen Gaming brand was also a sponsor of Euro 2024, UEFA’s Europa and Conference Leagues as well as shirt sponsor of Premier League Aston Villa and Argentina’s River Plate. Betano launched in Denmark in 2024.

“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).

No value was given for the one-year deal.

“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots,” said Julio Iglesias, chief commercial officer of Kaizen Gaming.

“We see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association.”

Insideworldfootball.com

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Marketing & Sponsorship

Man City Seals Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to be worth a minimum of £1bn, making it the largest deal in the Premier League.

City initially signed a £65m-a-year deal with the German kit manufacturer in 2019 but the parties have agreed an extension until at least 2035, worth a record £100m a year to the club.

That figure surpasses the £90m deal signed by rivals Manchester United with Adidas in 2023, while champions Liverpool will also be with the same manufacturer from this season after agreeing a reported, external £60m a season.

City have enjoyed an unprecedented period of success since 2019, claiming four Premier League titles as well as the Treble two years ago, but finished last season without a major trophy.

Commercially, the two parties have achieved club record sales globally, according to City.

City Football Group (CFG) chief executive Ferran Soriano said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.

“Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”

Bbc.com

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