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MTN Nigeria Named Exclusive Telecommunications Partner For NPFL Live



Following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier Football League (NPFL) games live, Propel Sports is delighted to announce that it has entered a deal with MTN Nigeria for the exclusive broadcast of the games on mobile devices on the MTN Network.

The streaming will cover eight live games each weekend, which will translate to over 300 games per season.

Basil Kabbani, Chairman of Propel Sports Africa stated: “The engagement with the team at MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”

The deal, concluded by Propel Sports Africa President, Edward Simons and MTN Chief Operating Officer Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.

Propel Sports Africa’s in-Country Director Victor Okobi commented, “I cannot think of a better network than MTN to showcase the best of Nigerian soccer on NPFL-Live”.

“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria. We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigeria Premier Football League,” said Hassan Jaber, Chief Operating Officer, MTN Nigeria.

Commenting for GTI, the Group Managing Director, Abubakar Lawal stated:

“This is the testimonial of the journey of the NPFL to the global space.  The partnership is very good for the football ecosystem of Nigeria as we strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.”

Commenting for NPFL, the Chairman Hon. Gbenga Elegbeleye, stated:

“The Nigeria Premier Football League is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner. Their expertise and commitment to innovation align seamlessly with our vision for the league.

“With MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans. This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation.

“The partnership underscores a shared commitment to bringing the excitement of football closer to the hearts of millions of Nigerians. The partnership will also redefine how football is experienced, engaging fans in every goal, tackle and victory with unparalleled clarity and convenience.”

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Marketing & Sponsorship

MTN Vows More Support For Nigeria’s Super Falcons




Official telecoms partner of the Nigeria Football Federation, MTN has pledged to keep supporting and appreciating the senior women national team, Super Falcons as the fabulous ladies continue to put smiles on the faces of Nigerians.

At a reception in honour of the nine-time African champions, at the Transcorp Hilton Hotel, Abuja on Thursday night, Adia Sowho, who is the telecom behemoth’s chief marketing officer, hailed the team for its consistency and sterling on-field and off-field attributes, saying they do so much to bring honour to Nigeria every now and then.

Sowho regaled the auditorium with the various feats of the elegant Falcons, and stated that MTN remains proud of its identity with the team. She challenged them to keep winning and soaring, assuring that MTN will be with them all the way.

Sports Development Minister, Senator John Owan Enoh noted that the Falcons have been giving Nigerians joy and urged MTN to continue to support the team as it undertakes greater tasks and seeks to climb higher hurdles.

President of NFF, Ibrahim Musa Gusau, described MTN as “one of our biggest partners” and praised the company for its consistency in support of football. “The Super Falcons are the most successful national team and they deserve all the accolades. In their last two matches, they have scored nine goals to put smiles on the faces of Nigerians. I believe they will go to Cape Verde and finish the job brilliantly, and we also have confidence in them to earn the Olympic ticket this time, after our country missed the last three Women Olympic Football Tournaments.

“Last year, they could not even make the podium at the Africa Cup of Nations in Morocco. But they put that adversity behind them and rose to impress the world at the FIFA World Cup. I believe they are ready for the challenge of reclaiming the African title in the same North African country next year.”

NFF General Secretary, Dr. Mohammed Sanusi thanked MTN for its support for various levels of football, and assured that the Super Falcons have the mettle to overcome upcoming on-field challenges and perhaps dazzle better at the Olympics in Paris than they did at the World Cup in Down Under.

The company afterwards presented gifts to the players and their officials.

MTN’s team also included Ifueko Omoigui-Okauru (Director); Idowu Adesokan (GM, Consumer Marketing); Osaze Ebuaku (Senior Manager, Go-t-Market) and Anas Galadima (Senior Manager, Public Affairs).

Also in NFF’s team were Sharif Rabiu Inuwa (Chairman, Marketing Committee); Babatunde Akinsanya (Director of Finance); Ademola Olajire (Director of Communications); Ruth David (Ag. Director of Competitions); Dayo Enebi Achor (Head of International) and; Alizor Chuks (Head of Marketing and Sponsorship).

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Marketing & Sponsorship

Norwich City FC announce Dino’s Famous as official club partner




The English football club, Norwich City FC have announced a partnership with the American Street food chain, Dino’s Famous.

As per the arrangement, Dino’s Famous has been named the official club partner of the Canaries.

The deal between the two entities will allow the American brand to serve its special Brooklyn Big Dogs at the club’s home turf, Carrow Road Stadium during every matchday.

Dino’s stacker pickles, crispy fried onions, classic American mustard, and Brooklyn Burner ketchup will be served with the hotdogs in the “Dress the Dog” version.

Mat Potter, Managing Director at Dino’s Famous, commented, “I believe fans deserve the best hot dog experience when supporting their football club and this partnership means that Norwich fans can try our award-winning Brooklyn Big Dog within Carrow Road. I am looking forward to working with Norwich City to help find more ways to enhance the stadium experience for fans.”

Ed Turnham, Norwich City’s Head of Sales and Acquisitions, commented, “Dino’s Famous already supply to a number of venues across the UK, however they are only partnered with a handful of sporting clubs. It’s therefore a privilege that the brand has chosen to partner with Norwich City. The Dino’s Famous Big and Little Dogs can be found at retailers ranging from Waitrose, Ocado, Sainsbury’s and Tesco, so it’s also exciting that our supporters can now purchase a fully loaded dog at Carrow Road for the next three seasons.”

Sean Crisford, Stadium Bars and Kiosks Manager at Norwich City, said, “We are delighted to be working with Dino’s Famous. Their Brooklyn-inspired hot dogs are made from high quality ingredients and they are industry leading products. By bringing Dino’s to Carrow Road, it allows us to serve high quality products from our kiosks to enhance the Carrow Road fan experience.”

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Bundesliga International, CFA launch “Bundesliga Dream” to prosper Chinese rising football talents




The Bundesliga International has signed a partnership with the Chinese governing body for football, the Chinese Football Association (CFA).

Following the deal, both entities have launched “Bundesliga Dream” which will help to prosper rising football talents in China.

Through this agreement, the talented Chinese players from the U16 national team will have the chance to practice at the development academies of many Bundesliga and Bundesliga 2 clubs, as well as play against youth teams from throughout Germany, during this event, which is scheduled for February–March 2024.

Together with the Bundesliga and the participating clubs, the CFA has developed a unique training regimen that all players will follow. The training highlights several critical in-game scenarios, such as transitioning from attack to defensive.

Peer Naubert, Bundesliga International Chief Marketing Officer, said, “For almost 30 years, the Bundesliga has been a part of Chinese football culture: it was one of the first European leagues to be broadcast in China, and over the years it has welcomed some of China’s greatest players. With the launch of Bundesliga Dream China, we are offering players a chance to experience the best of German youth development, and hopefully creating a long-term pathway that could lead to more Chinese players succeeding in Germany.”

Song Kai, President of the CFA, stated, “With the German system at the forefront of youth development, the Bundesliga Dream project is anticipated to provide our young players and coaches with abundant opportunities for international exchange and learning.

He also added, “Achieving success is a gradual journey, necessitating perseverance and dedication from the professionals in the youth football sector. Their patient and resolute efforts are pivotal in contributing to the development of football in China, ensuring a stable and substantial growth trajectory for the sport.”

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