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AFA commences partnership with XTrend

Published

1 year ago

August 21, 2023

The Argentine Football Association (AFA) has announced a new sponsorship agreement with the International licensed forex broker, XTrend.

With this deal, XTrend has become a regional sponsor for the Argentine National Team.

With its extremely innovative app-based technology, XTrend, a global leader in investing and financial services, puts its trading platform at customers’ fingertips through iOS and Android. The brand’s owners consistently improve and expand the trading platform technology by paying attention to traders’ demands and placing a high value on effective problem-solving customer service for its users, giving online trading of financial products a fresh, contemporary feel.

With the help of this alliance, the AFA will be likely to help bring Argentina’s superstars like Lionel Messi, Angel Di Maria, Julián Alvarez, and Emi Martinez nearer to the spectators.

The ability to enjoy rare experiences, autographed jerseys, and treasured memories will enable Argentinian supporters and XTrend users to come together and develop a deeper connection to their favourite football heroes and team. The Argentine National Team intends to increase its commercial operations worldwide and into new developing markets, as evidenced by the regional agreement that goes into effect today.

Claudio Fabian Tapia, President of AFA, said, “The Argentina National Team has felt the strength and support of the Asian community throughout the World Cup, and we are very glad to have XTREND being our regional sponsor of the Argentine Football Association. The association opens a new platform for us to connect with fans. As a result, our association is consolidated as a leader in the world football environment. We welcome XTREND as our regional sponsor.”

Michael Rezaie, CEO of XTrend, said, “Today we take great pride in starting our association with the Argentine National Team, a significant milestone for XTREND’s growth within the region and internationally. Historically Argentina has been a standout performer of soccer talent and success in World Football, with recently reaching its pinnacle when winning the 2023 World Cup. We believe XTrend also embodies the same commitment and values with such a prestigious football association allowing our partnership the opportunity to associate technology and innovation to a wider audience of football enthusiasts in the region.

“We share the same vision to the AFA, where we also want XTrend to be the standout performer in Financial Services internationally, we are continuously enhancing our trading platform to help traders reach new heights within their professional trading journey. Undoubtedly, we are excited about what this partnership will bring for the future to XTrend and its Clients.”

Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said, “Throughout the last five years we had established a strategic view and goal for our Association, recovering international prestige and worldwide commercial attractiveness, this regional sponsorship with XTREND is the outcome of dedicated team work and a clear direction by AFA. We are pleased XTREND has chosen our Association and become a regional sponsorship in Hong Kong, Taiwan, Malaysia, Vietnam and Singapore. AFA and XTREND will be jointly developing commercial and marketing actions that increase the synergy and power of their brands in the southern Asian market.”

Author

Ambrose Ijeh

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How To Stream AC Milan vs Liverpool Match Online For Free

Published

2 months ago

September 17, 2024

Ambrose Ijeh

How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

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Ambrose Ijeh

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LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Published

2 months ago

September 11, 2024

Ambrose Ijeh

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.

Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.

The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.

Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.

Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”

Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.

Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.

Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.

Sportcal

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Ambrose Ijeh

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Belgium’s Pro League Launches Five-Season Domestic Rights Tender

Published

2 months ago

September 11, 2024

Ambrose Ijeh

Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.

The tender was launched recently (September 9), and the Pro League is being strategically supported by the heavyweight IMG agency – through a deal unveiled last October – during the process.

The deadline for prospective rights-holders to submit bids is October 16, with a Pro League general assembly to then evaluate the bids on October 18.

Interested parties can obtain the tender documents by contacting tender2025@proleague.be.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.

In terms of kick-off times for games across the five seasons covered by the tender, meanwhile, the Pro League has said these “remain virtually unchanged.”

IMG, meanwhile, also has a contract in place to collect and commercialize the Pro League’s fastpath data in a five-year agreement with European Leagues running from 2022-23 to 2027-28.