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AFA commences partnership with XTrend

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The Argentine Football Association (AFA) has announced a new sponsorship agreement with the International licensed forex broker, XTrend.

With this deal, XTrend has become a regional sponsor for the Argentine National Team.

With its extremely innovative app-based technology, XTrend, a global leader in investing and financial services, puts its trading platform at customers’ fingertips through iOS and Android. The brand’s owners consistently improve and expand the trading platform technology by paying attention to traders’ demands and placing a high value on effective problem-solving customer service for its users, giving online trading of financial products a fresh, contemporary feel.

With the help of this alliance, the AFA will be likely to help bring Argentina’s superstars like Lionel Messi, Angel Di Maria, Julián Alvarez, and Emi Martinez nearer to the spectators.

The ability to enjoy rare experiences, autographed jerseys, and treasured memories will enable Argentinian supporters and XTrend users to come together and develop a deeper connection to their favourite football heroes and team. The Argentine National Team intends to increase its commercial operations worldwide and into new developing markets, as evidenced by the regional agreement that goes into effect today.

Claudio Fabian Tapia, President of AFA, said, “The Argentina National Team has felt the strength and support of the Asian community throughout the World Cup, and we are very glad to have XTREND being our regional sponsor of the Argentine Football Association. The association opens a new platform for us to connect with fans. As a result, our association is consolidated as a leader in the world football environment. We welcome XTREND as our regional sponsor.”

Michael Rezaie, CEO of XTrend, said, “Today we take great pride in starting our association with the Argentine National Team, a significant milestone for XTREND’s growth within the region and internationally. Historically Argentina has been a standout performer of soccer talent and success in World Football, with recently reaching its pinnacle when winning the 2023 World Cup. We believe XTrend also embodies the same commitment and values with such a prestigious football association allowing our partnership the opportunity to associate technology and innovation to a wider audience of football enthusiasts in the region.

“We share the same vision to the AFA, where we also want XTrend to be the standout performer in Financial Services internationally, we are continuously enhancing our trading platform to help traders reach new heights within their professional trading journey. Undoubtedly, we are excited about what this partnership will bring for the future to XTrend and its Clients.”

Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said, “Throughout the last five years we had established a strategic view and goal for our Association, recovering international prestige and worldwide commercial attractiveness, this regional sponsorship with XTREND is the outcome of dedicated team work and a clear direction by AFA. We are pleased XTREND has chosen our Association and become a regional sponsorship in Hong Kong, Taiwan, Malaysia, Vietnam and Singapore. AFA and XTREND will be jointly developing commercial and marketing actions that increase the synergy and power of their brands in the southern Asian market.”

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Anniversary: PUNCHERS perfect winning strategies as Agali opens Media Amalgamated training

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With just eight more days before the kick-off of the highly anticipated novelty match between The PUNCHERS and Media Amalgamated team as part of celebrations of the 50th anniversary of The PUNCH, The PUNCHERS worked on their winning strategies on Friday at the Mountain Top University, Magboro, Ogun State.

 

The PUNCHERS go up against Media Amalgamated, a select group of journalists from Tribune, Nation, Vanguard, ThisDay, Leadership, Telegraph and The Guardian newspapers at the Mobolaji Johnson Arena, Onikan, Lagos February 24.

 

The highly anticipated and potentially explosive novelty match marks the commencement of an array of epoch-making activities for the 50th-anniversary celebration of Nigeria’s most-read newspaper.

 

In the second training session held at the team’s home ground, Mountain Top University, along the Lagos-Ibadan Expressway, the PUNCHERS, with 31 players from different departments of the company and coaches by AFCON 1992 bronze medallist, Friday Ekpo, intensified training ahead of the clash.

PUNCHERS’ veteran midfielder, Godspower Otor, said along with his teammates, they would concentrate on training and do their talking on the pitch.

“I read what one of our opponents said that they would flog us and I just laughed,” he said.

 

“We will allow them do their talkings in the media while we focus on training and allow the results to do justice. We are focused and training hard, our coach Friday Ekpo is not leaving any stone unturned as he ensures we get our movements and tactics right.

Friday’s training focused on our strategy, which we will perfect before the game day and I am sure we will be ready for the encounter.”

 

The PUNCHERS will have their third training on Saturday (today) as they intensify preparations for the novelty game against Media Amalgamated.

 

Former Super Eagles forward and bronze medallist at the 2004 Africa Cup of Nations, Victor Agali, has been handed the task of coaching the Media Amalgamated team, who have their first training session today at the Legacy Pitch of the National Stadium, Lagos.

 

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Ivory Coast vs. Nigeria: How to watch Africa Cup of Nations, TV channel and live stream

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The Africa Cup of Nations will see a true heavyweight clash as hosts Ivory Coast take on Nigeria in Group A.

Back on Saturday, Les Éléphants started AFCON off well, notching a 2-0 win over Guinea-Bissau in the tournament’s opening match.

However, one day later the Super Eagles were stunned by Equatorial Guinea, and needed a Victor Osimhen goal to come back for a 1-1 draw.

That leaves Nigeria in need of a result — and possibly even a win — to avoid a must-win situation during the final round of group-stage matches. A loss would leave a star-studded side on the brink of elimination.

For Ivory Coast, meanwhile, a win would guarantee a place in the knockout stages, and a draw in Group A’s other match would secure the top spot in the section.

Here’s everything you need to know ahead of the match.

Ivory Coast vs. Nigeria (AFCON)
When: Thursday, Jan. 18
Where: Olympic Stadium of Ebimpé (Ivory Coast)
Time: 12 p.m. ET
Channel/streaming: beIN SPORTS, Fubo

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Elegbeleye: NPFL Broadcast Rights still Available, No Exclusivity

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Companies seeking to acquire Broadcast rights of the Nigeria Premier Football League (NPFL) have been invited to approach the league body with offers for negotiation.

Chairman of the NPFL, Hon Gbenga Elegbeleye on Wednesday clarified that the adopted marketing approach of the board is for non-exclusivity which has not foreclosed the signing up of more rights holders.

Elegbeleye described as shocking, claims by an individual alleging that there was an offer for $11m dollars to the NPFL for the rights before the StarTimes deal was executed.

“For the avoidance of doubt and for public records, the NPFL and StarTimes deal took months to conclude and all through the duration of our negotiations, nobody approached us with any offer”, explained the NPFL Chairman.

He further narrated efforts of the defunct Interim Management Committee (IMC) to attract a Broadcast partner including getting the Nigeria Communications Commission (NCC) to broker a meeting with Supersport which at the end didn’t express interest in taking up the offer.

“The NPFL has an office in Abuja and the facilitator of the said $11m offer knows this place and has contacts of the NFF President. We are still very much open to negotiating as our deal with StarTimes provides for a third-party investor. 

“Let the person please come to our office or to the Nigeria Football Federation (NFF) because we are still open for more partnerships in the Broadcast space”.

The NPFL boss explained that the unbundling of the broadcast bouquet has made it possible to accommodate multiple partners

“It is obvious that we have unbundled the broadcast products and segmented the number of matches any rights owner can show every matchday. So there is still a window to accommodate genuine interests in our league broadcast partnership”, declared Elegbeleye, who also is the NFF’s Second Vice President.

Faulting claims that the League fail foul of the Public Procurement Act which governs sales of government assets in the country, the former member of the Federal House of Representatives, said, “The NPFL is incorporated as a private company limited by guarantee at the Corporate Affairs Commission (CAC) and is not captured in government funding.

“We do not receive funding from the Government but run our programme from money generated through sponsorships and we operate a transparent system that accounts for sponsors/investors’ funds to maintain the integrity of the league.

“In any case, we have made sufficient noise right from the inception of the IMC and we were able to have the very successful Super 6 on television, so there’s no person in the industry who is not aware that the League hasn’t been on television for the past six years. Where were they”? he retorted.

So far, the NPFL has secured two Broadcast Partners in Propel Sports Africa (PSA) for the Over The Top (OTT) platform and StarTimes for the Direct To Home (DTH) cable platform.

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