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Chelsea agree new lucrative shirt sponsorship with US company Infinite Athlete

Chelsea have agreed a new £40+million-a-season shirt sponsorship deal with American technology giants Infinite Athlete.

Both parties had hoped to confirm the deal on Tuesday but were delayed as they awaited a green light from Premier League bosses.

Chelsea fans on social media began to speculate about the shirt deal when rumours leaked from the club’s pre-season media day.

But a source close to the deal confirmed to Mail Online: ‘It’s just awaiting Premier League approval.’

All being well, Mauricio Pochettino’s side will wear the new branded kit for the first time in this Sunday’s Premier League opener at home to Liverpool. Emma Hayes and her women’s side are also part of the deal. They play their first pre-season friendly against Roma next month.

The contract has been in the making for months and ends the club’s search for a new shirt sponsor following the end of their deal with mobile phone company Three at the end of last season.

The news also represents a much-needed financial boost to owner Todd Boehly and his consortium, as well as avoiding the embarrassment of going into the 2023-24 season without a major deal in place.

Infinite Athlete has plans to become a major player in world football – supplying affordable player data to clubs and allowing fans to watch games from multiple camera angles.

In Chelsea’s case, new boss Pochettino and his staff will have the cutting edge AI player data they require to help manage their squad.

For fans, it means they will also be able to see the same stats in an app, while streaming a match and view it as if they were standing with friends on The Shed end or Matthew Harding stand.

Infinite Athlete, the parent company of another Chelsea partner Tempus Ex, already has huge sponsorship deals with the NFL and the US Collegiate Pac-12 Conference. They initially partnered with Chelsea earlier this year.

The rolling contract with Chelsea marks their first step into the Premier League, much to the delight of new Chelsea FC Chief Executive Officer, Chris Jurasek.

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Marketing & Sponsorship

Rangers, Alliance Française Boost Female Players’ Education

Rangers, Alliance Française Boost Female Players' Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu to provide French language training for members of their newly established women’s team.

The move, described as a major step toward holistic player development, is the brainchild of Rangers’ General Manager, Amobi Ezeaku, and aligns with the club’s vision of building well-rounded athletes.

Unveiled during a courtesy visit to Alliance Française on Thursday, the collaboration seeks to equip the players with essential language skills to boost their chances of international success and ease cultural integration abroad.

“We want to go beyond just training on the pitch. This initiative is about sharpening the mental capacity of our players,” said Ezeaku. “Learning a new language, especially French, will prepare them for challenges they may encounter in foreign environments.”

The initiative is seen as part of the two-year-old management’s wider strategy to revolutionize women’s football within the club and across Nigeria.

Director of Alliance Française, Enugu, Mrs. Ijeamaka Ezeilo, commended the club’s forward-thinking approach, describing it as “a bold step that could redefine the development of women’s football in Nigeria.”

“This partnership is not just about language. It’s about raising the intelligence and global readiness of these young women. It is a mission we are committed to seeing through,” Ezeilo said.

She added that the project will also contribute to the broader societal goal of empowering the girl-child through education, promising to lead the process to a meaningful and lasting outcome.

This partnership signals a refreshing shift in Nigerian football, emphasizing not just physical training but also intellectual empowerment, especially for women athletes who have often been marginalized in developmental programs.

As Rangers International FC set a new standard, this could inspire other clubs across the country to rethink their approach to player development.

Sports.ng

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8th AFC Medical Conference Secures Aspetar Partnership

8th AFC Medical Conference Secures Aspetar Partnership

The Asian Football Confederation (AFC) announced Aspetar Orthopaedic & Sports Medicine Hospital as the Premier Partner for its 8th AFC Medical Conference, which will be held from July 21 to 25, 2025, in Kuala Lumpur, Malaysia.

Aspetar, a FIFA and AFC accredited Medical Centre of Excellence, is a global leader in sports medicine and science, and has been a long-standing supporter of the AFC, collaborating on several landmark medical projects over 15 years.

The AFC Medical Conference, launched in 1995 in Tokyo, is a platform for knowledge exchange among medical professionals, researchers, and football stakeholders.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is proud to welcome Aspetar as a Premier Partner of the 8th AFC Medical Conference, as we continue our pursuit of the highest standards in football medicine across Asia.

“Aspetar has consistently led the way in athlete care, not just within the context of Asia, but also as a respected institution in the global sports medicine community.”

The Kuala Lumpur Conference will cover artificial intelligence in sports medicine, muscle injuries in football, insights from the FIFA World Cup 2022, sports dentistry, and high-performance rehabilitation, as well as explore emerging areas such as genomics and women’s football.

Dr. Abdulaziz Jaham Al-Kuwari, CEO of Aspetar and a member of the Conference’s Organising and Scientific Committee, said: “As a member of the organising and scientific committee, I am proud to help shape a programme that integrates cutting-edge research, clinical innovation, and practical applications to foster collaborative solutions addressing the unique challenges faced by athletes today.”

Insideworldfootball.com

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Spur Announces Partnership With Sharp Corporation

Spur Announces Partnership With Sharp Corporation

Tottenham Hotspur is delighted to announce a partnership with Sharp Corporation for our summer pre-season tour of Asia.

The partnership will see AQUOS – Sharp’s smartphone and television brand – promoted across the Club’s digital platforms during the tour, bringing its highly-innovative products to a global audience of over 125 million.

Promotional campaigns will take place in Japan, Taiwan, Singapore and Indonesia to strengthen the appeal AQUOS – renowned for delivering high-definition visuals that create an immersive experience.

Hiroyuki Shimizu, Division Manager, Product Planning Department, Mobile Communication BU, Sharp Corporation said: “We are very pleased to announce our partnership with Tottenham Hotspur. AQUOS has long enriched people’s lives with beautiful visuals and advanced technology. By supporting Spurs’ pre-season tour, we will work together to create unforgettable moments for their passionate fans across Asia.

“Through this partnership, AQUOS embraces and shares Tottenham Hotspur’s spirit of ‘To Dare Is To Do.’ We are committed to accelerating the pursuit of innovation that creates new value and we look forward to delivering the unique appeal of AQUOS to a wider audience.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are proud to provide Sharp Corporation – another world-renowned, industry leader – with a unique platform to showcase its AQUOS technology to a truly global audience around our highly-anticipated tour of Asia this summer.”

Sharp Corporation has been a contributor to the development of electronics for more than 110 years. Based on the spirit of its founder – “Make products that other companies want to imitate” – the company has been driven to continually develop innovative products and core technologies for consumers around the globe.

Tottenhamhotspur.com

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