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USA Gymnastics, Nike develop five-year sponsorship deal

Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.

The national governing body for gymnastics in the United States, United States of America Gymnastics (USA Gymnastics or USAG) has announced a sponsorship deal with the sportswear giant, Nike.

As part of the deal, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. The brand will also assist athletes on their trips to Paris in 2024 and Los Angeles in 2028 in addition to all the young athletes they motivate en route.

As part of the deal, Nike is going to produce and develop all athletic apparel and footwear for the USA Gymnastics National Teams through the 2028 Olympic Games in Los Angeles. Furthermore, as the deal expands in 2025, USA Gymnastics will also begin wearing the Nike Swoosh on its leotards for the first time at international competitions and National Team camps.

USA Gymnastics President and CEO Li Li Leung, said, “As the largest partnership in USA Gymnastics history, Nike’s support is critical. It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grass roots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”

Karie Conner, Vice President and General Manager, North America Kids at NIKE, said, “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation. Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”

Nike will also give special attention to developing an atmosphere that encourages participation in the sport, promoting play and mobility, creating to better serve all players, and supporting coaches and community partners who are enacting good change.

Jordan Chiles, 2020 Olympic medalist and National Team member, said, “I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long. I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”

Each year, USA Gymnastics enters National Teams at up to 20 international competitions, spanning the Olympic Games, Pan American Championships, World Cup competitions, World Championships, and World Games. Since 2004, the women’s USA Gymnastics team has taken home gold or silver in the Olympic Team competition and gold in the All-Around.

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Marketing & Sponsorship

Lagos Sports Commission DG, Gaslink Commission Newly Refurbished Elegbata Sports Centre

Lagos State Sports scores another milestone in the public/private partnership with the recently commissioned Elegbata Sports Centre, Elegbata on Lagos Island.

Director General Lekan Fatodu led top management staff of the Lagos State Sports Commission to the Elegbata Sports Centre for the brief commissioning of the sports centre.

Also on hand was the Managing Director, Gas Distribution Axxela, Kehinde Alabi who also came along with some staff of the company.

Sports Marketing International reports that Gaslink refurbished the playing turf, perimeter fence, spectator gallery stand, and improved the overall aesthetic of the sports centre.

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Marketing & Sponsorship

Niger Delta Sports Festival: Akwa Ibom ready to host – Gov Umoh Eno

 

The maiden edition of the Niger Delta Sports Festival has received a major boost with the assurance by the Akwa Ibom State Government of its readiness to host.

The State Governor, His Excellency, Pastor Umoh Eno, gave the assurance on Thursday during a courtesy visit by the management of the Niger Delta Development Commission led by the Managing Director, Dr Sam Ogbuku, accompanied Executive Director, Sector Directors, and the Project Consultants, Dunamis Icon, to brief the Governor on the objectives for instituting the multi sports competition and plans for its successful realisation.

Thanking the NDDC for initiating the festival and choosing Akwa Ibom State as host of the maiden edition, Gov Enoh said the visit by the NDDC shows it’s seriousness on the project.

“We thank you for the privilege to host. Your visit shows your seriousness, and there is no way we will reject it.

“The festival will promote the unity in our diversity and also help the local economy through the various commercial activities, from patronage of hotels, food, transportation and other things involved.

“We will set up a small committee to work with you to deliver the event. We look forward to welcoming the Niger Delta, and together, we will have a good time.”

On the availability of required sports facilities, the governor expressed pleasure that successive administrations in the state have contributed to the stock.

“These facilities have come through the combination of works done by each administration. The Godswill Akpabio Stadium done by our present Senate President has stood the test of time, and it also takes great efforts to maintain and sustain it.”

L-R: MD of NDDC, Dr Sam Ogbuku; Akwa Ibom State Governor, His Excellency, Pastor Umoh Eno; NDDC Executive Director of Projects, Sir Victor Antai; and Exective Director, Corporate Services, Hon Ifedayo Abegunde

 

Earlier in his address, the NDDC Managing Director said the key objectives of the initiative is to foster regional integration, project the identity of the region as a leader in Nigerian sports, and support the partner the states in the discovery and harnessing of talents for the attainment of gainful sporting careers and national excellence in international competitions.

“The Niger Delta is a leading sports hub in Nigeria. The region has produced great sports legends, but when we do not do something to sustain that, there will be a decline.

“We have done very well in our interventions on roads, bridges, education, health, the provision of infrastructure in various other sectors, and as we mark the 25th anniversary of the NDDC, we are starting with intervention in sports.

“We have had a meeting with the commissioners for sports of the nine states, and they are excited and confirmed their participation in the festival.”

“We chose Akwa Ibom after having confirmed that the state has the facilities for competition in the featured sports and we would only need to do a few touches on some of them, with the Godswill as the main venue.”

Rhe NDDC entourage included Sir Victor Antai, Executive Director, Projects; Hon Ifedayo Abegunde, Executive Director, Corporate Services; Apostle Edikan Nkono, Akwa Ibom representative on the board of the NDDC; Directors of various operational departments; Sir Itiako Ikpokpo, Chairman of Dunamis Icon Limited, and other officers of the company.

The Niger Delta Sports Festival is scheduled for April 1 to 8, 2025, with Uyo as the host city.

The activities would start with state trials and selection process, which the organisers say would begin from the local government areas and across the 85 federal constituencies in the region.

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Marketing & Sponsorship

BetKing Gears Up for Its 7th Anniversary with Exciting Giveaways for Customers Across Nigeria

BetKing Gears Up for Its 7th Anniversary with Exciting Giveaways for Customers Across Nigeria

Seven years ago, a new chapter in Nigeria’s gaming industry began with the launch of BetKing. Built on a foundation of innovation and excellence, it has since risen to the top, transforming sports, virtual and casino gaming, creating opportunities for countless winners across the country.

As BetKing approaches its 7th anniversary on February 22, 2025, the journey has been nothing short of remarkable. What started as an ambition to provide a premium betting experience has evolved into a brand that champions empowerment, community development, and business growth. To mark the occasion, BetKing is giving back to the players who have been part of this incredible journey, offering exciting rewards worth over 50 million naira, including cash prizes, free bets, iPhones, PS5 consoles, and more throughout February 2025.

Nengi Akinola, Head of Marketing, BetKing, shares the excitement surrounding the anniversary celebrations: “BetKing is all about giving back to our customers, and our 7th anniversary is the perfect time to do just that. We are rolling out an exciting reward campaign, where players will have the opportunity to win fantastic prizes simply by engaging with our platform. From free bets to the latest smartphones and gaming consoles, we’re making it more rewarding than ever to bet with the best betting site in Nigeria.”

“Over the past seven years, BetKing has not only redefined sports betting in Nigeria but has also built a legacy of impact, innovation, and empowerment. Our journey has been fueled by the unwavering support of our customers, agents, and business partners. She added.

This anniversary reflects past successes and an opportunity to reward players who have made BetKing the best betting site in Nigeria. The brand’s commitment to its customers is evident in the scale of its reward campaign.

As one of the best betting apps in the market, BetKing continues to set the pace for a user-friendly, secure, and rewarding gaming experience. As the company looks ahead, the commitment to excellence, innovation, and customer satisfaction remains stronger than ever.

The anniversary rewards campaign runs from February 1st to 28th, 2025, and players can participate by placing bets via the BetKing website or mobile app for a chance to win.

For more details on how to join the celebration, visit www.betking.com. Here’s to seven years of winning, and many more to come.

 

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