USA Gymnastics, Nike develop five-year sponsorship deal

Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.

The national governing body for gymnastics in the United States, United States of America Gymnastics (USA Gymnastics or USAG) has announced a sponsorship deal with the sportswear giant, Nike.

As part of the deal, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. The brand will also assist athletes on their trips to Paris in 2024 and Los Angeles in 2028 in addition to all the young athletes they motivate en route.

As part of the deal, Nike is going to produce and develop all athletic apparel and footwear for the USA Gymnastics National Teams through the 2028 Olympic Games in Los Angeles. Furthermore, as the deal expands in 2025, USA Gymnastics will also begin wearing the Nike Swoosh on its leotards for the first time at international competitions and National Team camps.

USA Gymnastics President and CEO Li Li Leung, said, “As the largest partnership in USA Gymnastics history, Nike’s support is critical. It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grass roots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”

Karie Conner, Vice President and General Manager, North America Kids at NIKE, said, “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation. Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”

Nike will also give special attention to developing an atmosphere that encourages participation in the sport, promoting play and mobility, creating to better serve all players, and supporting coaches and community partners who are enacting good change.

Jordan Chiles, 2020 Olympic medalist and National Team member, said, “I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long. I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”

Each year, USA Gymnastics enters National Teams at up to 20 international competitions, spanning the Olympic Games, Pan American Championships, World Cup competitions, World Championships, and World Games. Since 2004, the women’s USA Gymnastics team has taken home gold or silver in the Olympic Team competition and gold in the All-Around.