Connect with us

Marketing & Sponsorship

USA Gymnastics, Nike develop five-year sponsorship deal

Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team.

The national governing body for gymnastics in the United States, United States of America Gymnastics (USA Gymnastics or USAG) has announced a sponsorship deal with the sportswear giant, Nike.

As part of the deal, Nike will serve as the official apparel and footwear partner of USA Gymnastics and the USA Gymnastics National Team. The brand will also assist athletes on their trips to Paris in 2024 and Los Angeles in 2028 in addition to all the young athletes they motivate en route.

As part of the deal, Nike is going to produce and develop all athletic apparel and footwear for the USA Gymnastics National Teams through the 2028 Olympic Games in Los Angeles. Furthermore, as the deal expands in 2025, USA Gymnastics will also begin wearing the Nike Swoosh on its leotards for the first time at international competitions and National Team camps.

USA Gymnastics President and CEO Li Li Leung, said, “As the largest partnership in USA Gymnastics history, Nike’s support is critical. It allows us to deepen our holistic support for athletes and the gymnastics community as a whole. From grass roots to the international stage, this partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”

Karie Conner, Vice President and General Manager, North America Kids at NIKE, said, “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation. Together we’re providing opportunities for all kids to experience the joy of movement — and the confidence it builds — from their first forward roll to first back handspring and beyond. We’re outfitting USA Gymnastics National Teams and championing fun at every level of gymnastics to spark a love of movement, especially for girls, because movement is fundamental to all sports.”

Nike will also give special attention to developing an atmosphere that encourages participation in the sport, promoting play and mobility, creating to better serve all players, and supporting coaches and community partners who are enacting good change.

Jordan Chiles, 2020 Olympic medalist and National Team member, said, “I began gymnastics when I was six years old and I’ve been a fan of Nike for almost as long. I can’t wait to see what we can achieve together — competing on the world’s largest stages and for the next generation of gymnasts out there. These two organizations celebrate and empower girls and women in sport.”

Each year, USA Gymnastics enters National Teams at up to 20 international competitions, spanning the Olympic Games, Pan American Championships, World Cup competitions, World Championships, and World Games. Since 2004, the women’s USA Gymnastics team has taken home gold or silver in the Olympic Team competition and gold in the All-Around.

Continue Reading
Advertisement

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

Improving Galloper Can Put Fire Back In Yip’s Heart

Improving Galloper Can Put Fire Back In Yip’s Heart

SURELY nothing can be more disheartening for a stable, and one that are in the middle of a purple patch at present, suddenly to find their star galloper is being transferred to another yard.

That has happened to trainer Dennis Yip, who has saddled winners at three out of the last four meetings but has lost last season’s Hong Kong Derby hero Massive Sovereign to up-and-coming trainer David Eustace.

Unfortunately, that is trait in HK racing, where loyalty has little or no meaning to those closely connected within the sport, and it’s a matter of taking it on the chin and moving on.

Former champion trainer Yip, who has held a licence for over 20 years, is experienced enough to shrug his shoulders and get on with the job of training winners, and he will look to his handful of gallopers lined-up at the Valley to put a smile back on his face.

It is interesting that champion jockey Zac Purton is aboard three of his contenders, and all can be given strong chances.

Former Australian galloper and Group Two placed Noisy Boy will relish stepping up to 11 furlongs in the Mars Handicap (11.10am), while View Of The World may appreciate the step back in distance for his first foray at the city track in division two of the Jupiter Handicap (12.40pm) over six furlongs.

The Yip and Purton partnership will surely be confident that the improving NORTHERN FIRE BALL can finally deliver in the first division of the Jupiter Handicap (11.40am), over the same trip.

The Australian-bred speedster has been hindered by a series of double-figure draws in recent races, and it probably cost him success when just denied in the closing stages over the course and distance last month.

This time the gods have been kind, allocating him gate two, which should allow him to bounce out in front and hopefully not see another rival.

 

Continue Reading

Marketing & Sponsorship

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said.

The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city.

England go into that tournament hoping to topple world champions New Zealand, and will tune up in the Six Nations in the spring. Their concluding match in that competition will also be held at Twickenham, on April 26.

The World Cup final in London is set to have a world-record attendance for a one-day women’s rugby event.

England’s footballers will warm up for their Euros defence in the summer by facing world champions Spain in a Nations League match at Wembley on February 26, while in June, Queen’s Club in west London will host a women’s tournament prior to Wimbledon for the first time in more than 50 years.

England’s cricketers take on India in a T20 international on July 4 at The Oval and a one-day international on July 19 at Lord’s. The Oval will also host finals day of the new women’s T20 Blast on July 27.

Khan said: “I’m so excited that London is set to be the undisputed global capital for women’s sport in 2025, with some of the world’s biggest events coming to our city next year.

“I am delighted that we will be playing host to the Women’s Rugby World Cup, while we will also see the historic return of women’s tennis to the Queen’s Club. This is in addition to world-class women’s cricket, football, netball, hockey, basketball and athletics in the capital.

“I would urge Londoners to take up the opportunity to attend some of these amazing events, cheering on our top athletes and sportswomen. Ensuring London hosts many of the world’s leading sporting events is an important part of our work building a better London for everyone.”

The Netball Super League Grand Final will be played at the O2 Arena on July 6 while female stars will also feature prominently at the London Athletics Meet on July 19.

Continue Reading

Marketing & Sponsorship

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa has been slammed by football fans after the first ticket prices for next year’s Club World Cup were published, with the cheapest seats available for the final costing £700 ($890).

The prices, listed on Bayern Munich’s website, go up to £1,755 ($2,230) for lower-tier seats at the final, which will be played at the MetLife Stadium in New Jersey.

In response, the Football Supporters’ Association called Fifa president Gianni Infantino “an absolute chancer” in a post on social media.

The prices published by Bayern, one of 32 clubs set to play in the first edition of the revamped competition, showed that their group stage tickets range from £35 ($45) to £127 ($161).

Prices rise steeply in the knockout stages of the Club World Cup, starting at £220 ($279) for the quarter-finals and £414 ($526) for the semi-finals.

Fifa’s website says that tickets for some group stage matches will be available for £24 ($30) plus taxes and fees, but it has not yet published a full list of prices for all games.

The first phase of ticket sales is due to begin on Thursday and run until mid-January. Seats are being sold on a first come, first served basis and Fifa said it expected them to “go fast”.

A presale window opened on Tuesday for the 12 host venues, which also include Miami’s Hard Rock Stadium, Audi Field in Washington DC and LA’s Rose Bowl Stadium.

Further sales are set to take place through the clubs participating in the Club World Cup from January. England’s representatives will be Manchester City and Chelsea.

Manchester City face group games against Juventus, Al Ain and Wydad AC, while Chelsea will meet Flamengo, Club Leon and Esperance.

Fifa and Infantino could face a further backlash after it emerged that dynamic pricing will also be used in the sales process for the Club World Cup.

The sales method gained notoriety earlier this year when Oasis used it to maximise returns from ticket sales for their reunion tour in 2025.

 

Continue Reading

Trending