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CFI signs principal partnership deal with Shefield United

CFI Financial Group and Sheffield United are delighted to announce a significant commercial partnership for the upcoming Premier League 2023/24 season.

The Dubai-headquartered global multi-asset broker, CFI Financial Group, has agreed to an initial one-year term Premier League principal partnership with the Blades to become the club’s front-of-shirt sponsor.

The agreement recognizes Sheffield United’s place at the highest level of the English game, which has a global audience of over three billion through television, online, and social media. Established 25 years ago, CFI Financial Group has developed into an award-winning global online trading provider with regulated entities in London, Larnaca, Beirut, Amman, Dubai, Cairo, and other regions.

CFI offers highly competitive trading conditions with spreads from zero pips, commissions as low as zero on major pairs, fast execution, and no minimum deposit to trade thousands of financial instruments across Stocks, Forex, Commodities, Indices, ETFs, and other asset classes. In addition, the Group is renowned for its excellent client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for clients in over 100+ countries.

Sheffield United’s Head of Commercial, Paul Reeves, said: “We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership”.

Hisham Mansour, Co-founder and Managing Director of CFI Financial Group, also expressed the sponsorship’s significance from a strategic perspective: “We are honoured to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial.”

The Blades will proudly wear the CFI brand on their shirts for the final pre-season fixture tomorrow when they take on German Bundesliga opposition VfB Stuttgart.

Replica home shirts will be available to purchase in-store from Friday, 11th August 2023, and online from Monday, 14th August 2023.

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Marketing & Sponsorship

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

The club previously sported Adidas kits between 1985 to 1996, and again between 2006 and 2012. Liverpool did not say how long the new Adidas deal would be. British media reports previously said it was a five-year agreement worth more than £60 million per year.

The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,” Liverpool chief executive Billy Hogan said in a statement on Monday.

“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

 

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Marketing & Sponsorship

Lagos Sports Commission DG, Gaslink Commission Newly Refurbished Elegbata Sports Centre

Lagos State Sports scores another milestone in the public/private partnership with the recently commissioned Elegbata Sports Centre, Elegbata on Lagos Island.

Director General Lekan Fatodu led top management staff of the Lagos State Sports Commission to the Elegbata Sports Centre for the brief commissioning of the sports centre.

Also on hand was the Managing Director, Gas Distribution Axxela, Kehinde Alabi who also came along with some staff of the company.

Sports Marketing International reports that Gaslink refurbished the playing turf, perimeter fence, spectator gallery stand, and improved the overall aesthetic of the sports centre.

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Marketing & Sponsorship

Niger Delta Sports Festival: Akwa Ibom ready to host – Gov Umoh Eno

 

The maiden edition of the Niger Delta Sports Festival has received a major boost with the assurance by the Akwa Ibom State Government of its readiness to host.

The State Governor, His Excellency, Pastor Umoh Eno, gave the assurance on Thursday during a courtesy visit by the management of the Niger Delta Development Commission led by the Managing Director, Dr Sam Ogbuku, accompanied Executive Director, Sector Directors, and the Project Consultants, Dunamis Icon, to brief the Governor on the objectives for instituting the multi sports competition and plans for its successful realisation.

Thanking the NDDC for initiating the festival and choosing Akwa Ibom State as host of the maiden edition, Gov Enoh said the visit by the NDDC shows it’s seriousness on the project.

“We thank you for the privilege to host. Your visit shows your seriousness, and there is no way we will reject it.

“The festival will promote the unity in our diversity and also help the local economy through the various commercial activities, from patronage of hotels, food, transportation and other things involved.

“We will set up a small committee to work with you to deliver the event. We look forward to welcoming the Niger Delta, and together, we will have a good time.”

On the availability of required sports facilities, the governor expressed pleasure that successive administrations in the state have contributed to the stock.

“These facilities have come through the combination of works done by each administration. The Godswill Akpabio Stadium done by our present Senate President has stood the test of time, and it also takes great efforts to maintain and sustain it.”

L-R: MD of NDDC, Dr Sam Ogbuku; Akwa Ibom State Governor, His Excellency, Pastor Umoh Eno; NDDC Executive Director of Projects, Sir Victor Antai; and Exective Director, Corporate Services, Hon Ifedayo Abegunde

 

Earlier in his address, the NDDC Managing Director said the key objectives of the initiative is to foster regional integration, project the identity of the region as a leader in Nigerian sports, and support the partner the states in the discovery and harnessing of talents for the attainment of gainful sporting careers and national excellence in international competitions.

“The Niger Delta is a leading sports hub in Nigeria. The region has produced great sports legends, but when we do not do something to sustain that, there will be a decline.

“We have done very well in our interventions on roads, bridges, education, health, the provision of infrastructure in various other sectors, and as we mark the 25th anniversary of the NDDC, we are starting with intervention in sports.

“We have had a meeting with the commissioners for sports of the nine states, and they are excited and confirmed their participation in the festival.”

“We chose Akwa Ibom after having confirmed that the state has the facilities for competition in the featured sports and we would only need to do a few touches on some of them, with the Godswill as the main venue.”

Rhe NDDC entourage included Sir Victor Antai, Executive Director, Projects; Hon Ifedayo Abegunde, Executive Director, Corporate Services; Apostle Edikan Nkono, Akwa Ibom representative on the board of the NDDC; Directors of various operational departments; Sir Itiako Ikpokpo, Chairman of Dunamis Icon Limited, and other officers of the company.

The Niger Delta Sports Festival is scheduled for April 1 to 8, 2025, with Uyo as the host city.

The activities would start with state trials and selection process, which the organisers say would begin from the local government areas and across the 85 federal constituencies in the region.

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