Media
SPFL lands another multi-year partnership extension
The partnership between the SPFL and Vodka brand Glen’s owner, The Loch Lomond Group, started in 2020. Glen’s Vodka, as well as several other of Loch Lomond’s Scotch whisky brands, will continue to work closely with the SPFL and many of its clubs across both league and cup competitions.
Doncaster said: “It is fantastic news to be able to announce this extension to our relationship with Glen’s Vodka and Loch Lomond Group. This partnership, with a growing and much-loved Scottish brand, will continue to see us working with our friends at Loch Lomond to provide new commercial opportunities, including special edition products, for a number of SPFL clubs. This contract extension comes on the back of record fee payments to the 42 SPFL clubs announced in the past year. Alongside our recently-extended agreements with Sky Sports, BBC Scotland and Infront, our partnership with Loch Lomond Group will play a major role in strengthening the financial future of the SPFL and our 42 Member Clubs.”
Glen’s Vodka will have exclusive presenting rights to each division’s manager of the month and manager of the season awards for the duration of the partnership. The sponsorship will also encompass Loch Lomond’s wider, award-winning portfolio, including its premium Scotch malt whisky brands, Loch Lomond and Glen Scotia and its Ben Lomond premium Scottish Gin.
Colin Matthews, CEO of Loch Lomond Group, said: “Since 2018, Loch Lomond Whiskies have enjoyed great success as a sponsor of The Open, the world’s greatest and most prestigious golf tournament. But football is the number one sport in Scotland and, with the fantastic start made by the men’s national team to qualifying for the 2024 European Championship, this is a great time to support Scottish football and its clubs. The teams in the SPFL are a key part of Scotland’s cultural fabric and Glen’s vodka is an award-winning and iconic Scottish brand, so it was a no-brainer to continue to give our backing to Scotland’s best-loved national sport and all of the teams.”
The ultimate transfer domino! How €60m Nico Paz could unlock Jose Mourinho’s dream move for Inter star Alessandro Bastoni
‘One of the best nights of my career’ – Nicolas Pepe revels in Ivory Coast heroics as Emerse Fae hails veteran after historic World Cup qualification
‘Wise guy’ Carlo Ancelotti still refining Brazil tactics as Eder Militao says Selecao have ‘corrected’ early World Cup weaknesses
He’s in that top list’ – Peter Shilton explains where Brian Clough ranks among Guardiola, Ferguson & football’s greatest managers
Inter & Netherlands defender on verge of shock move to Greek giants Panathinaikos
Germany ‘punished’ for winning World Cup group as Julian Nagelsmann blasts knockout schedule
-
World Cup 20263 days agoMason Greenwood agrees Fenerbahce terms as Marseille stand firm on transfer valuation
-
World Cup 20263 days agoJurgen Klopp explains why he supports controversial World Cup hydration breaks despite criticism
-
World Cup 20263 days ago
Jurgen Klopp explains why he supports controversial World Cup hydration breaks despite criticism
-
Transfers2 days agoManchester United urged to sign Sandro Tonali over Elliot Anderson as £100m transfer debate intensifies
-
Other News2 days agoInter & Netherlands defender on verge of shock move to Greek giants Panathinaikos
-
Sports Analysis2 days agoGermany ‘punished’ for winning World Cup group as Julian Nagelsmann blasts knockout schedule
-
World Cup 20263 days agoNeymar breaks down in tears after emotional Brazil comeback as World Cup dream finally becomes reality
-
Other News1 day agoHe’s in that top list’ – Peter Shilton explains where Brian Clough ranks among Guardiola, Ferguson & football’s greatest managers
