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SPFL lands another multi-year partnership extension

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The partnership between the SPFL and Vodka brand Glen’s owner, The Loch Lomond Group, started in 2020. Glen’s Vodka, as well as several other of Loch Lomond’s Scotch whisky brands, will continue to work closely with the SPFL and many of its clubs across both league and cup competitions.

Doncaster said: “It is fantastic news to be able to announce this extension to our relationship with Glen’s Vodka and Loch Lomond Group. This partnership, with a growing and much-loved Scottish brand, will continue to see us working with our friends at Loch Lomond to provide new commercial opportunities, including special edition products, for a number of SPFL clubs. This contract extension comes on the back of record fee payments to the 42 SPFL clubs announced in the past year. Alongside our recently-extended agreements with Sky Sports, BBC Scotland and Infront, our partnership with Loch Lomond Group will play a major role in strengthening the financial future of the SPFL and our 42 Member Clubs.”

Glen’s Vodka will have exclusive presenting rights to each division’s manager of the month and manager of the season awards for the duration of the partnership. The sponsorship will also encompass Loch Lomond’s wider, award-winning portfolio, including its premium Scotch malt whisky brands, Loch Lomond and Glen Scotia and its Ben Lomond premium Scottish Gin.

Colin Matthews, CEO of Loch Lomond Group, said: “Since 2018, Loch Lomond Whiskies have enjoyed great success as a sponsor of The Open, the world’s greatest and most prestigious golf tournament. But football is the number one sport in Scotland and, with the fantastic start made by the men’s national team to qualifying for the 2024 European Championship, this is a great time to support Scottish football and its clubs. The teams in the SPFL are a key part of Scotland’s cultural fabric and Glen’s vodka is an award-winning and iconic Scottish brand, so it was a no-brainer to continue to give our backing to Scotland’s best-loved national sport and all of the teams.”

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How To Stream AC Milan vs Liverpool Match Online For Free

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How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

 

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LaLiga Signs 2024-25 Broadcast Deal With China Media Group

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LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.

Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.

The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.

Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.

Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”

Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.

Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.

Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.

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Belgium’s Pro League Launches Five-Season Domestic Rights Tender

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Belgium’s Pro League Launches Five-Season Domestic Rights Tender

Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.

The tender was launched recently (September 9), and the Pro League is being strategically supported by the heavyweight IMG agency – through a deal unveiled last October – during the process.

The deadline for prospective rights-holders to submit bids is October 16, with a Pro League general assembly to then evaluate the bids on October 18.

Interested parties can obtain the tender documents by contacting tender2025@proleague.be.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.

In terms of kick-off times for games across the five seasons covered by the tender, meanwhile, the Pro League has said these “remain virtually unchanged.”

IMG, meanwhile, also has a contract in place to collect and commercialize the Pro League’s fastpath data in a five-year agreement with European Leagues running from 2022-23 to 2027-28.

 

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