Marketing & Sponsorship
FIFA adds Booking.com as sponsor for the Women’s World Cup 2023

The central governing body for world football, FIFA has secured a sponsorship tie with the travel firm, Booking.com.
Following the partnership, the brand has been named the official online travel sponsor of the FIFA Women’s World Cup 2023, which has begun today i.e. July 20 in Australia and New Zealand in July.
With the largest selection of outstanding accommodations, including over 28 million listings in more than 220 nations and territories worldwide, in addition to over 60,000 in the host nations of Australia and New Zealand alone, Booking.com is well-positioned to assist travellers and football fans in making hotel reservations.
Booking.com allows it to be simpler for everyone to book accommodations during the games. From hotels to vacation rentals and apartments and everything in between, the platform allows fans to take advantage of everything the host cities have to offer.
The FIFA Women’s World Cup is an occasion of culture and sport with the objective to strengthen relationships between local communities and fan bases in both countries. Booking.com has maintained its devotion to promoting top women’s sports by teaming up with the FIFA Women’s World Cup 2023, extending recent investments into women’s athletic endeavours.
The FIFA Women’s World Cup 2023 is anticipated to be the largest women’s sporting event ever. The opening fixture between New Zealand and Finland, in which the home side won by 1-0, saw a record-breaking attendance of 42,137.
Arjan Dijk, CMO and Senior Vice President at Booking.com, said, “Football is the world’s #1 passion, and when combined with the excitement and adventure of travel, the FIFA Women’s World Cup Australia and New Zealand 2023 tournament will create the perfect synergy for memorable experiences that last a lifetime. We’re excited to play a role in inspiring travellers and making it easier for everyone to book their accommodation through our user-friendly app that helps turn bucket list dreams into reality.”
FIFA, Chief Women’s Football Officer, Sarai Bareman, said, “We are thrilled to welcome Booking.com to our family of tournament sponsors and supporters ahead of the greatest FIFA Women’s World Cup ever. Fans from over 150 different countries of residence are bound for Australia and Aotearoa New Zealand over the next month to support their team and the tournament, and with Booking.com at their fingertips, many will be able to find great accommodation options throughout their stay.”
sportsmintmedia

Marketing & Sponsorship
Rangers, Alliance Française Boost Female Players’ Education

In a groundbreaking initiative that blends sports with education, Rangers International FC have launched a partnership with the Alliance Française Education and Cultural Centre in Enugu to provide French language training for members of their newly established women’s team.
The move, described as a major step toward holistic player development, is the brainchild of Rangers’ General Manager, Amobi Ezeaku, and aligns with the club’s vision of building well-rounded athletes.
Unveiled during a courtesy visit to Alliance Française on Thursday, the collaboration seeks to equip the players with essential language skills to boost their chances of international success and ease cultural integration abroad.
“We want to go beyond just training on the pitch. This initiative is about sharpening the mental capacity of our players,” said Ezeaku. “Learning a new language, especially French, will prepare them for challenges they may encounter in foreign environments.”
The initiative is seen as part of the two-year-old management’s wider strategy to revolutionize women’s football within the club and across Nigeria.
Director of Alliance Française, Enugu, Mrs. Ijeamaka Ezeilo, commended the club’s forward-thinking approach, describing it as “a bold step that could redefine the development of women’s football in Nigeria.”
“This partnership is not just about language. It’s about raising the intelligence and global readiness of these young women. It is a mission we are committed to seeing through,” Ezeilo said.
She added that the project will also contribute to the broader societal goal of empowering the girl-child through education, promising to lead the process to a meaningful and lasting outcome.
This partnership signals a refreshing shift in Nigerian football, emphasizing not just physical training but also intellectual empowerment, especially for women athletes who have often been marginalized in developmental programs.
As Rangers International FC set a new standard, this could inspire other clubs across the country to rethink their approach to player development.
Sports.ng
Marketing & Sponsorship
8th AFC Medical Conference Secures Aspetar Partnership

The Asian Football Confederation (AFC) announced Aspetar Orthopaedic & Sports Medicine Hospital as the Premier Partner for its 8th AFC Medical Conference, which will be held from July 21 to 25, 2025, in Kuala Lumpur, Malaysia.
Aspetar, a FIFA and AFC accredited Medical Centre of Excellence, is a global leader in sports medicine and science, and has been a long-standing supporter of the AFC, collaborating on several landmark medical projects over 15 years.
The AFC Medical Conference, launched in 1995 in Tokyo, is a platform for knowledge exchange among medical professionals, researchers, and football stakeholders.
AFC General Secretary Datuk Seri Windsor John said: “The AFC is proud to welcome Aspetar as a Premier Partner of the 8th AFC Medical Conference, as we continue our pursuit of the highest standards in football medicine across Asia.
“Aspetar has consistently led the way in athlete care, not just within the context of Asia, but also as a respected institution in the global sports medicine community.”
The Kuala Lumpur Conference will cover artificial intelligence in sports medicine, muscle injuries in football, insights from the FIFA World Cup 2022, sports dentistry, and high-performance rehabilitation, as well as explore emerging areas such as genomics and women’s football.
Dr. Abdulaziz Jaham Al-Kuwari, CEO of Aspetar and a member of the Conference’s Organising and Scientific Committee, said: “As a member of the organising and scientific committee, I am proud to help shape a programme that integrates cutting-edge research, clinical innovation, and practical applications to foster collaborative solutions addressing the unique challenges faced by athletes today.”
Insideworldfootball.com
Marketing & Sponsorship
Spur Announces Partnership With Sharp Corporation

Tottenham Hotspur is delighted to announce a partnership with Sharp Corporation for our summer pre-season tour of Asia.
The partnership will see AQUOS – Sharp’s smartphone and television brand – promoted across the Club’s digital platforms during the tour, bringing its highly-innovative products to a global audience of over 125 million.
Promotional campaigns will take place in Japan, Taiwan, Singapore and Indonesia to strengthen the appeal AQUOS – renowned for delivering high-definition visuals that create an immersive experience.
Hiroyuki Shimizu, Division Manager, Product Planning Department, Mobile Communication BU, Sharp Corporation said: “We are very pleased to announce our partnership with Tottenham Hotspur. AQUOS has long enriched people’s lives with beautiful visuals and advanced technology. By supporting Spurs’ pre-season tour, we will work together to create unforgettable moments for their passionate fans across Asia.
“Through this partnership, AQUOS embraces and shares Tottenham Hotspur’s spirit of ‘To Dare Is To Do.’ We are committed to accelerating the pursuit of innovation that creates new value and we look forward to delivering the unique appeal of AQUOS to a wider audience.”
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are proud to provide Sharp Corporation – another world-renowned, industry leader – with a unique platform to showcase its AQUOS technology to a truly global audience around our highly-anticipated tour of Asia this summer.”
Sharp Corporation has been a contributor to the development of electronics for more than 110 years. Based on the spirit of its founder – “Make products that other companies want to imitate” – the company has been driven to continually develop innovative products and core technologies for consumers around the globe.
Tottenhamhotspur.com
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