FIFA adds Booking.com as sponsor for the Women’s World Cup 2023

The central governing body for world football, FIFA has secured a sponsorship tie with the travel firm, Booking.com.

Following the partnership, the brand has been named the official online travel sponsor of the FIFA Women’s World Cup 2023, which has begun today i.e. July 20 in Australia and New Zealand in July.

With the largest selection of outstanding accommodations, including over 28 million listings in more than 220 nations and territories worldwide, in addition to over 60,000 in the host nations of Australia and New Zealand alone, Booking.com is well-positioned to assist travellers and football fans in making hotel reservations.

Booking.com allows it to be simpler for everyone to book accommodations during the games. From hotels to vacation rentals and apartments and everything in between, the platform allows fans to take advantage of everything the host cities have to offer.

The FIFA Women’s World Cup is an occasion of culture and sport with the objective to strengthen relationships between local communities and fan bases in both countries. Booking.com has maintained its devotion to promoting top women’s sports by teaming up with the FIFA Women’s World Cup 2023, extending recent investments into women’s athletic endeavours.

The FIFA Women’s World Cup 2023 is anticipated to be the largest women’s sporting event ever. The opening fixture between New Zealand and Finland, in which the home side won by 1-0, saw a record-breaking attendance of 42,137.

Arjan Dijk, CMO and Senior Vice President at Booking.com, said, “Football is the world’s #1 passion, and when combined with the excitement and adventure of travel, the FIFA Women’s World Cup Australia and New Zealand 2023 tournament will create the perfect synergy for memorable experiences that last a lifetime. We’re excited to play a role in inspiring travellers and making it easier for everyone to book their accommodation through our user-friendly app that helps turn bucket list dreams into reality.”

FIFA, Chief Women’s Football Officer, Sarai Bareman, said, “We are thrilled to welcome Booking.com to our family of tournament sponsors and supporters ahead of the greatest FIFA Women’s World Cup ever. Fans from over 150 different countries of residence are bound for Australia and Aotearoa New Zealand over the next month to support their team and the tournament, and with Booking.com at their fingertips, many will be able to find great accommodation options throughout their stay.”

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