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$300m broadcast: FIFA Women’s World Cup falls short of TV rights target



FIFA will reportedly not meet its $300m broadcast rights target for this summer’s Women’s World Cup, falling short by $100m.

The Wall Street Journal (WSJ) revealed that half of FIFA’s benchmark would come through bundled deals with TV networks across the globe who the football governing body already has multi-year agreements with, such as FOX Sports in the US.

The rest of the $150m was aimed to be negotiated with broadcasters in countries not tied to any pre-existing agreements with FIFA.

However, the WSJ reports that just $50m was generated from outside broadcasters citing FIFA’s overvaluation of TV rights to the Women’s World Cup with the host nations’ time zones – Australia and New Zealand – also a major factor as to the hesitance to meet FIFA’s loftier price tag.

FIFA President Gianni Infantino may have been spurred on from the success of the last Women’s World Cup in France in 2019, which generated its highest viewership in the tournament’s history with 1.12 billion people overall.

The success of 2019 has also translated into the growth of the tournament and its size, with FIFA expanding the competition from 24 to 32 teams reflecting its belief in the upward trajectory the women’s football game is experiencing.

This has ultimately led Infantino to raising the valuation of the media rights to the tournament, even going as far as to use public pressure against broadcasters as he believed they were undervaluing the competition and threatened a TV blackout.

Despite this, FIFA were able to secure deals in some of football’s largest markets, the UK, France, Spain, Germany and Italy, as well as in Japan, which was recently sealed one week before the tournament began.

Analysis from Omdia highlights the growth of the women’s game, confirming through its research that the media rights for this year’s Women’s World Cup will make it the most valuable women’s competition in the world.

Omdia does admit however that women’s football and other women’s sports’ media valuations pale in comparison to that of the men’s games, but football is not the only women’s sport having this problem.

Omdia Senior Data Analyst, Ed Ludlow, said: “FIFA caused a stir when it announced that the offers it had received for rights to the Women’s World Cup were 1-2% of the value it had collected for the men’s competition, but a quick glance at other leading leagues reveals that the problem is endemic.

“As of 2023, Women’s Tennis Association rights are only worth a third of the Association of Tennis Professionals; and the WSL is 0.2% of the value of the Premier League.

“In recent years, women’s sport has seen an uptick in television coverage, healthy attendances at live events, and growing sponsorship revenue. The next hurdle for women’s leagues is securing media rights deals that rival men’s sport.”


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Anniversary: PUNCHERS perfect winning strategies as Agali opens Media Amalgamated training



With just eight more days before the kick-off of the highly anticipated novelty match between The PUNCHERS and Media Amalgamated team as part of celebrations of the 50th anniversary of The PUNCH, The PUNCHERS worked on their winning strategies on Friday at the Mountain Top University, Magboro, Ogun State.


The PUNCHERS go up against Media Amalgamated, a select group of journalists from Tribune, Nation, Vanguard, ThisDay, Leadership, Telegraph and The Guardian newspapers at the Mobolaji Johnson Arena, Onikan, Lagos February 24.


The highly anticipated and potentially explosive novelty match marks the commencement of an array of epoch-making activities for the 50th-anniversary celebration of Nigeria’s most-read newspaper.


In the second training session held at the team’s home ground, Mountain Top University, along the Lagos-Ibadan Expressway, the PUNCHERS, with 31 players from different departments of the company and coaches by AFCON 1992 bronze medallist, Friday Ekpo, intensified training ahead of the clash.

PUNCHERS’ veteran midfielder, Godspower Otor, said along with his teammates, they would concentrate on training and do their talking on the pitch.

“I read what one of our opponents said that they would flog us and I just laughed,” he said.


“We will allow them do their talkings in the media while we focus on training and allow the results to do justice. We are focused and training hard, our coach Friday Ekpo is not leaving any stone unturned as he ensures we get our movements and tactics right.

Friday’s training focused on our strategy, which we will perfect before the game day and I am sure we will be ready for the encounter.”


The PUNCHERS will have their third training on Saturday (today) as they intensify preparations for the novelty game against Media Amalgamated.


Former Super Eagles forward and bronze medallist at the 2004 Africa Cup of Nations, Victor Agali, has been handed the task of coaching the Media Amalgamated team, who have their first training session today at the Legacy Pitch of the National Stadium, Lagos.



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Ivory Coast vs. Nigeria: How to watch Africa Cup of Nations, TV channel and live stream



The Africa Cup of Nations will see a true heavyweight clash as hosts Ivory Coast take on Nigeria in Group A.

Back on Saturday, Les Éléphants started AFCON off well, notching a 2-0 win over Guinea-Bissau in the tournament’s opening match.

However, one day later the Super Eagles were stunned by Equatorial Guinea, and needed a Victor Osimhen goal to come back for a 1-1 draw.

That leaves Nigeria in need of a result — and possibly even a win — to avoid a must-win situation during the final round of group-stage matches. A loss would leave a star-studded side on the brink of elimination.

For Ivory Coast, meanwhile, a win would guarantee a place in the knockout stages, and a draw in Group A’s other match would secure the top spot in the section.

Here’s everything you need to know ahead of the match.

Ivory Coast vs. Nigeria (AFCON)
When: Thursday, Jan. 18
Where: Olympic Stadium of Ebimpé (Ivory Coast)
Time: 12 p.m. ET
Channel/streaming: beIN SPORTS, Fubo


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Elegbeleye: NPFL Broadcast Rights still Available, No Exclusivity



Companies seeking to acquire Broadcast rights of the Nigeria Premier Football League (NPFL) have been invited to approach the league body with offers for negotiation.

Chairman of the NPFL, Hon Gbenga Elegbeleye on Wednesday clarified that the adopted marketing approach of the board is for non-exclusivity which has not foreclosed the signing up of more rights holders.

Elegbeleye described as shocking, claims by an individual alleging that there was an offer for $11m dollars to the NPFL for the rights before the StarTimes deal was executed.

“For the avoidance of doubt and for public records, the NPFL and StarTimes deal took months to conclude and all through the duration of our negotiations, nobody approached us with any offer”, explained the NPFL Chairman.

He further narrated efforts of the defunct Interim Management Committee (IMC) to attract a Broadcast partner including getting the Nigeria Communications Commission (NCC) to broker a meeting with Supersport which at the end didn’t express interest in taking up the offer.

“The NPFL has an office in Abuja and the facilitator of the said $11m offer knows this place and has contacts of the NFF President. We are still very much open to negotiating as our deal with StarTimes provides for a third-party investor. 

“Let the person please come to our office or to the Nigeria Football Federation (NFF) because we are still open for more partnerships in the Broadcast space”.

The NPFL boss explained that the unbundling of the broadcast bouquet has made it possible to accommodate multiple partners

“It is obvious that we have unbundled the broadcast products and segmented the number of matches any rights owner can show every matchday. So there is still a window to accommodate genuine interests in our league broadcast partnership”, declared Elegbeleye, who also is the NFF’s Second Vice President.

Faulting claims that the League fail foul of the Public Procurement Act which governs sales of government assets in the country, the former member of the Federal House of Representatives, said, “The NPFL is incorporated as a private company limited by guarantee at the Corporate Affairs Commission (CAC) and is not captured in government funding.

“We do not receive funding from the Government but run our programme from money generated through sponsorships and we operate a transparent system that accounts for sponsors/investors’ funds to maintain the integrity of the league.

“In any case, we have made sufficient noise right from the inception of the IMC and we were able to have the very successful Super 6 on television, so there’s no person in the industry who is not aware that the League hasn’t been on television for the past six years. Where were they”? he retorted.

So far, the NPFL has secured two Broadcast Partners in Propel Sports Africa (PSA) for the Over The Top (OTT) platform and StarTimes for the Direct To Home (DTH) cable platform.


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